SWAG TIME!“Hey @WebSocially – I love @YOOtheme”
ABOUT THE PRESENTERSDavid Carroll• Software Geek• Father• WordPress Background• Showered Today• @CreativeDC• Co-Founder/Developer Guy for WebSocial.ly
ABOUT THE PRESENTERS Adam Weart • Designer • Father • WordPress Background • Wears pants, sometimes • @AdamWeart • Co-Founder/Creative Guy for WebSocial.ly
TODAY’S AGENDA1. Social Media Marketing2. What is BuddyPress?3. Key Features4. Out of the box?5. Why Should You Use It6. Facebook vs BuddyPress7. Does BuddyPress replace SM?8. Creative BuddyPress Sites9. Useful Plugins for BuddyPress10. BuddyPress Success Story
SOCIAL MEDIA MARKETING4 Stages to ConversionStage 1:Strangers are people outsideyour circle of influence.Youve not met these peopleand they know nothing about you.
SOCIAL MEDIA MARKETINGStage 2:Followers are people who havediscovered you online and frequentlyview your content. They have not yetcommunicated with you.
SOCIAL MEDIA MARKETINGStage 3:Connected are people who haveengaged with you in a two-wayconversation.
SOCIAL MEDIA MARKETINGStage 4:Clients are people you’veconnected with and qualified asready, willing, and able to use your“product”. These people havecommitted to working with you.
WHAT IS BUDDYPRESS- WordPress-powered Social Network(That’s right, you need a WordPressAccount)
WHAT IS BUDDYPRESS- WordPress-powered Social Network(That’s right, you need a WordPressAccount)- BuddyPress is a suite of plugins
WHAT IS BUDDYPRESS- WordPress-powered Social Network(That’s right, you need a WordPressAccount)- BuddyPress is a suite of plugins- 1st released in May 2009
KEY FEATURESExtendedProfiles:Fully editable profile fields allowyou to define the fields users canfill in to describe themselves.Tailor profile fields to suityour audience.
KEY FEATURESActivity Streams:Global, personal, and group activitystreams with single-stream view.Included are threaded commenting,status updates, favorites, @mentions,RSS feeds, and email notifications.
KEY FEATURESUser Groups:Powerful public, private or hiddengroups allow your users to breakthe discussion down into specifictopics. Extend groups with your owncustom features using the groupextension API.
KEY FEATURESFriend Connections:Let your users make friendconnections so they can track theactivity each other, and focus on thepeople they care about the most.
KEY FEATURESMultisiteBlogging:Start a blog built on the bestblogging software in the world.Even allow each of your users tostart their own full poweredWordPress blog. Track new postsand comments across your site.
KEY FEATURESForums:Full featured discussion forumsbuilt into groups allow for morein-depth conversations.
GENERAL REASONS TO USE BUDDYPRESSIt’s Free…Open Source: Like WordPress, BuddyPress is a completely open source endeavor Everything from the core code, to the documentation, themes and plugin extensions are all built by the BuddyPress communityControl: You are in control of your member data with no restrictions on what you can access. Generate traffic on your own site…Engage with community… Establish credibility