If you are looking to push a product or service then you need to hunt out high profile bloggers and get them onside.

1. Tillison Consulting

2. Tillison Consulting
When asked to put together a list of things that
Tillison Consulting predict will the shape of
social media for 2013 I was a little hesitant.
New Year’s lists always seem to be full of
rapidly concocted ideas under the duress of a
deadline only to result , 12 months later, in very
few of them coming to fruition. But tasked with
the job of creating a list I did my research and
this is what I found….

3. Tillison Consulting

4. Tillison Consulting
Whilst it may have hit the headlines in a
negative way towards the end of
2012, Instagram saw their followers grow from
860,000 to over 11million in the last 12 months.
But they weren’t alone; Pinterest saw similar
success with their community growing to
20million. I predict that this will continue well
in to 2013 as will the incorporation of visuals
into other social networks such as Twitter and
Facebook.

5. We have seen an increase in brand
journalism over the last year as
companies embrace new ways of
engaging with their audience by self-
publishing blog posts and articles.
Tillison Consulting
We predict that more
companies will follow suit in
order to maximise the
personalisation of their
company and keep tighter
control on brand image.This
will include things like Facebook
posts,Twitter, Blogs, direct mail
and LinkedIn.

6. Tillison Consulting

7. Tillison Consulting
Do we know the financial gain of one
more like of Facebook or 10 retweets
instead of 1? Not yet, but as the focus on
social media increases companies will be
looking to put a figure on the value of
these elements.
In 2013 businesses will have to find a
way to monetise the impact of social
media.

8. Tillison Consulting

9. Tillison Consulting
Smart phones and tablets will continue to
dominate the market this year which means
those generating social media messages will
have to remember the size of screen on which
their audiences will be viewing their messages.
Long Facebook posts will be replaced by links
to videos or related images and links to short
articles via Twitter or Google+ will more
prolific.

10. Tillison Consulting
Time will tell if these
predictions come to fruition but
I feel confident in saying that
with the way social media is
being adopted by companies of
all shapes and sizes, 2013 is
going to be a very interesting
and potentially explosive year.