State of B2B Online Marketing - Connections 09

State of B2B Marketing WebsiteBiz An Interactive Marketing Agency Eric Dudley President & Founder

A Leader in B2B Online Marketing
WebsiteBiz is a interactive marketing agency
Our mission is to help leading marketers achieve unmatched results through innovative and proven online strategies
Recognized as Fastest Growing Private Company on INC5000 – 3 consecutive years
ExactTarget Silver reseller since 2003
Clients include B of A, Duke Energy, ScanSource, National Gypsum, and more…

Challenges Facing B2B Marketers
Generating Quality Leads
Longer Sales Cycles
Pressure on Sales Force
Fewer Dollar $ to Spend
Communicating via Email
Staying Connected
Source: SiriusDecisions

Rethinking Marketing
Outbound
Telemarketing
Trade shows
Direct mail
Email blasts
Print/TV/radio ads
Interruption
Inbound
SEO / SEM
Personalized Email
Blogging
Social Media
Free tools/trials
Permission

B2B Email Marketing Today
More than customer communication…
Reseller/dealer communication
Distributor communication
Sales force communication

B2B Customers Seek Information
Thought Leadership & Industry Insight
Download White Papers
View a Video
Read a Case Study
View a Demo
Register for a Webinar

Making It Happen
Invest in improving lead nurturing & quality
Better conditioning of leads prior to sales
Use ROI analysis to guide increased investment
Better alignment with sales – closed loop tracking

What We’re Seeing in B2B
Emphasized focus on metrics and ROI
Investment in email lead nurturing programs
Strategy & integration of email, CRM & social
Focus on lead scoring and segmentation
More effective use of online marketing tools

How We’ve Helped B2B Clients
Integrating ExactTarget with CRM & Web Analytics
Lead nurturing programs with ExactTarget’s automated and triggered messaging
Using ExactTarget’s API to integrate outbound and inbound marketing

Thank You. Eric Dudley President, WebsiteBiz [email_address] Twitter: @EricDudley www.WebsiteBiz.com www.MarketerInsight.com

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State of B2B Online Marketing - Connections 09

by WebsiteBiz on Oct 23, 2009

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State of B2B Online Marketing - Connections 09 — Presentation Transcript