What is a Marketing Ecosystem3/29/2011 2 WebsiteBiz
OK so what is it? Amplifies power • Configure businesses and their ideas into new wholes with mutually- reinforcing effects. • Marketing ecosystems enable new insights, new strategies, and new dimensions of performance at a potential “total view” level. Creates of novelty • Provide a new language to communicate strategic concepts. • They are a step forward in confronting a mass of new medias and complexities with ideas and perspectives. Aligns innovation • Help manage the traffic between ideas and behavior. New rules of the game • Change the nature of competition.3/29/2011 3 WebsiteBiz
Its like a Pizza… Let’s do the math… • If you have 8 people over for pizza a beer and they average 2 slices a person, how many pizzas do you need? • If you answered 2, you are correct!3/29/2011 4 WebsiteBiz
What if… You only had 1 and a half pizza’s? Some will go hungry!3/29/2011 5 WebsiteBiz
It’s very similar to supply and demand Customers exists in every arm of the ecosystem SO SHOULD YOUR MARKETING EFFORTS3/29/2011 6 WebsiteBiz
You can’t make everyone happy Pizza is easy…marketing is hard • So how do we accomplish our goals? This is only the most of hungry of folks… • How do we feed everyone? Research Test Fail or Succeed Research more Test more More failure or more success Define objectives and goals Provide business case for: • The right vehicle • That meets the right objective or goal • That meets the right person3/29/2011 7 WebsiteBiz
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