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Continuing the Conversation
About Me           10+ years Digital Marketing           WebsiteBiz.com           MarketerInsight.com           Twitter.co...
About My Company              WebsiteBiz is a Digital Marketing Agency              Founded in 1997              Headqu...
CONFIDENTIAL   4   WebsiteBiz
Customers Are in ControlCONFIDENTIAL              5               WebsiteBiz
Customers Are in ControlCONFIDENTIAL              6               WebsiteBiz
Rules Have Changed. The Stakes Are HighCONFIDENTIAL                      7                  WebsiteBiz
Fueling CommunicationWebsiteBlogsTypes of Content  ○   Original Stories  ○   Product/Service Info  ○   News/Trends  ○  ...
Communicating to a Segment of One  Personal  Relevant  Timely
Triangle Offense of Communication             Your            Website
Email – The Backbone of Communication                1.   Get Permission                2.   Know Your Subscribers        ...
Using Email for Business       1. Newsletters               ○ Targeted               ○ Scheduled Broadcasts               ...
CONFIDENTIAL   13   WebsiteBiz
CONFIDENTIAL   14   WebsiteBiz
Social Media - Show of HandsCONFIDENTIAL                      15          WebsiteBiz
Using Facebook for Business Establish a company policy Create a Business Page (Different from Personal) Set objectives ...
CONFIDENTIAL   18   WebsiteBiz
CONFIDENTIAL   19   WebsiteBiz
CONFIDENTIAL   20   WebsiteBiz
Using LinkedIn for Business       1. Create a Company Profile               ○ Post events, white papers, news             ...
LinkedIn Applications Wordpress App- Integrate a blog with your profile Slideshare.net app - Showcase presentations and ...
What is Twitter?        Real-time        Opt-in communication        Accessible Anywhere        Tweets are public mess...
“Best Practices Listen   o Monitor comments about your brand and industry   o Follow your customers & industry leaders   ...
CONFIDENTIAL   25   WebsiteBiz
CONFIDENTIAL   26   WebsiteBiz
Mobile – Extending the Desktop                  Top Activities:                  1. Sent Text Message (SMS)               ...
Mobile for Business?       Build a mobile-friendly web site       Design email campaigns for mobile       Offer SMS con...
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Build a mobile-friendly web siteDesign email campaigns for mobileOffer SMS content to your subscribersTest mobile adve...
Communicating to a Segment of One  Personal  Relevant  Timely
Triangle Offense of Communication             Your            Website
Continuing the Conversation Online
Continuing the Conversation Online
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Continuing the Conversation Online

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Transcript of "Continuing the Conversation Online"

  1. 1. Continuing the Conversation
  2. 2. About Me 10+ years Digital Marketing WebsiteBiz.com MarketerInsight.com Twitter.com/kbconnect Kyle@websitebiz.com
  3. 3. About My Company  WebsiteBiz is a Digital Marketing Agency  Founded in 1997  Headquartered in Charlotte, NC  52nd Fastest Private Growing CompanyCONFIDENTIAL 3 WebsiteBiz
  4. 4. CONFIDENTIAL 4 WebsiteBiz
  5. 5. Customers Are in ControlCONFIDENTIAL 5 WebsiteBiz
  6. 6. Customers Are in ControlCONFIDENTIAL 6 WebsiteBiz
  7. 7. Rules Have Changed. The Stakes Are HighCONFIDENTIAL 7 WebsiteBiz
  8. 8. Fueling CommunicationWebsiteBlogsTypes of Content ○ Original Stories ○ Product/Service Info ○ News/Trends ○ PR ○ Case Studies ○ Research
  9. 9. Communicating to a Segment of One Personal Relevant Timely
  10. 10. Triangle Offense of Communication Your Website
  11. 11. Email – The Backbone of Communication 1. Get Permission 2. Know Your Subscribers 3. Integrate 4. Be Consistent 5. Design for Mobile!
  12. 12. Using Email for Business 1. Newsletters ○ Targeted ○ Scheduled Broadcasts ○ Educational Email 2. Promotions ○ Breaking News ○ New Products/Services ○ Special Offers 3. Event and Webinar CRM Web ○ Invites ○ RSVP ○ SurveysCONFIDENTIAL 12 WebsiteBiz
  13. 13. CONFIDENTIAL 13 WebsiteBiz
  14. 14. CONFIDENTIAL 14 WebsiteBiz
  15. 15. Social Media - Show of HandsCONFIDENTIAL 15 WebsiteBiz
  16. 16. Using Facebook for Business Establish a company policy Create a Business Page (Different from Personal) Set objectives – Seek “Likes” Determine content strategy ○ What will you publish? ○ Who will publish and monitor? ○ Integrate with website & email ○ Consider advertising for audience targeting
  17. 17. CONFIDENTIAL 18 WebsiteBiz
  18. 18. CONFIDENTIAL 19 WebsiteBiz
  19. 19. CONFIDENTIAL 20 WebsiteBiz
  20. 20. Using LinkedIn for Business 1. Create a Company Profile ○ Post events, white papers, news ○ Maintain and update 2. Create and Use Groups ○ Industry topics ○ Associations ○ Trends ○ Product 3. Seed the groups with members ○ Encourage employees, alumni, partners, customers to join ○ Provide time for employee to spend on the tool ○ Coach your employees to answer questions and offer inputCONFIDENTIAL 21 WebsiteBiz
  21. 21. LinkedIn Applications Wordpress App- Integrate a blog with your profile Slideshare.net app - Showcase presentations and add a video that autoplays when people land on your profile. Synch your Twitter and LinkedIn profiles LinkedIn Events App – allows you to promote events LinkedIn Polls App - allows you to easily find answers to your business and market research questions 22
  22. 22. What is Twitter?  Real-time  Opt-in communication  Accessible Anywhere  Tweets are public messages of up to 140 characters  Anyone can read, write and share tweets  Users subscribe to messages by following your account.  Followers receive your messages in their timeline, a feed of all the accounts they have subscribed to.CONFIDENTIAL 23 WebsiteBiz
  23. 23. “Best Practices Listen o Monitor comments about your brand and industry o Follow your customers & industry leaders o Search.Twitter.com Share o Photos and behind the scenes info about your business. o Reference articles and interesting links Engage o Employ a direct, genuine a likable tone from your business o Ask questions and poll your followers o Respond to comments and queries o Retweet and reply publicly to great tweets o Tweet updates about special offers and time-sensitive deals. 24
  24. 24. CONFIDENTIAL 25 WebsiteBiz
  25. 25. CONFIDENTIAL 26 WebsiteBiz
  26. 26. Mobile – Extending the Desktop Top Activities: 1. Sent Text Message (SMS) 2. Took Photos 3. Sent email 4. Accessed Social Network 5. Surfed Web Source – Comscore 2010
  27. 27. Mobile for Business? Build a mobile-friendly web site Design email campaigns for mobile Offer SMS content to your subscribers Test mobile advertising Capitalize on location–based technologyCONFIDENTIAL 29 WebsiteBiz
  28. 28. 30
  29. 29. Build a mobile-friendly web siteDesign email campaigns for mobileOffer SMS content to your subscribersTest mobile advertisingCapitalize on location–based technology 31
  30. 30. Communicating to a Segment of One Personal Relevant Timely
  31. 31. Triangle Offense of Communication Your Website
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