10 SEO Metrics Demystified

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How do you measure SEO success? What do all the SEO tools and tell you about your website? Learn how your search engine optimization efforts are helping you.

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10 SEO Metrics Demystified

  1. 1. Accurately Measure Search Engine Optimization Efforts What do the different SEO metrics show us? What the different SEO metrics don’t show us? What is the most important SEO metric?
  2. 2. PageRank What this shows: What this doesn’t show: What Larry Page thought Which website is “better” made a good website Much of anything Apples-to-apples website comparison Logarithmic Scale But (theoretically) the higher the PageRank the more… 2 WebsiteBiz CONFIDENTIAL
  3. 3. Visitors and Traffic What this shows: What this doesn’t show: How many people are How they found your coming to your website website Whether they found what they were looking for But more visitors can lead to more… 3 WebsiteBiz CONFIDENTIAL
  4. 4. Inbound Links What this shows: What this doesn’t show: How many websites Quality of websites linking thought your content was to your website valuable enough to What other websites think mention your website is about “Votes” from other (anchor text) websites to your website as an authority Links to websites leads to… 4 WebsiteBiz CONFIDENTIAL
  5. 5. Ranking What this shows: What this doesn’t show: What search engines think The progress of your SEO your website is about efforts to your goal. What search engines think Whether you are ranking about your webpage and for the right words it’s content How can you measure your overall ranking… 5 WebsiteBiz CONFIDENTIAL
  6. 6. “Visibility” Score What this shows: What this doesn’t show: Success of ranking efforts Whether people visit your by quantifying webpages website from the search on first three pages of results search results #1 ranking = 30 points #30 ranking = 1 point The more people who >#30 ranking = 0 points Goal= 30 x number of keywords see your website listed, the more chance they will have to… 6 WebsiteBiz CONFIDENTIAL
  7. 7. Click-Through What this shows: What this doesn’t show: The search term that lead Whether the visitor found to the most visitors what they are looking for The difference between when visiting your website people who see your website listed and want to see what you have to offer This directly leads to more… 7 WebsiteBiz CONFIDENTIAL
  8. 8. Organic Search Visitors What this shows: What this doesn’t show: How many people came Whether their visit was from our efforts of SEO profitable What people think they will find when they visit our website How can you tell if they found your content valuable? 8 WebsiteBiz CONFIDENTIAL
  9. 9. Bounce Rate What this shows: What this doesn’t show: How many people left Why they left your your website because they website didn’t find what they were looking for The lower the bounce rate, the higher the number of… 9 WebsiteBiz CONFIDENTIAL
  10. 10. Conversions What this shows: What this doesn’t show: How many people wanted How much you profited what you had to offer from their visit More conversions leads to greater… 10 WebsiteBiz CONFIDENTIAL
  11. 11. ROI What this shows: How much you profited from your SEO efforts The final success of your SEO efforts (all other metrics lead to this, but this is the bottom-line) 11 WebsiteBiz CONFIDENTIAL

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