Holiday shopping via mobile devices in 2012
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Holiday shopping via mobile devices in 2012

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New research from Webroot reveals a drastic increase in people using mobile devices to buy gifts and make travel plans this holiday season. But that convenience may come at a cost for those who......

New research from Webroot reveals a drastic increase in people using mobile devices to buy gifts and make travel plans this holiday season. But that convenience may come at a cost for those who skip certain measures to secure their devices and personal data.

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  • 1. Holiday gift buying goes mobile in 2011Purchases via mobile devices will more than double while the majority of users leave their data and devices exposed to security risks
  • 2. Webroot Holiday Research: Key FindingsNew research from reveals a drastic increase in people using mobile devices to buy gifts and make travel plans this holiday season. But that convenience may come at a cost for those who skip certain measures to secure their devices and personal data.2 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 3. Webroot Holiday Research: Key Findings Over 2 times more shoppers plan to purchase gifts and 50% more plan to book travel using their mobile devices this year.3 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 4. Mobile devices present a new set of risks“People using mobile devices are exposed to a new set of online risks: cybercriminals seed mobile markets with malicious apps that can steal your personal data or send texts and SMS messages to premium numbers. And because of their size, smartphones and tablets are easier to lose or have stolen than laptops and notebooks, which puts the vast amounts of personal data stored on them at risk. Mobile security services are ” now a must -- lost device protection, secure web browsing, and antimalware provide essential protection. Chad Bacher, Vice President of Mobile Solutions4 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 5. Regional DifferencesThe US favors mobile devices for holiday shopping while the UK is more likely to plan holiday travel5 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 6. Regional Differences UK residents use their mobile devices more intensively than those in the US while planning trips this holiday season. 80% of UK travelers use mobile devices to compare hotel or ticket prices versus 72% in the US. 56% of UK respondents download boarding passes versus 44% in the US. Almost half (46%) of UK mobile device users purchase tickets versus 32% in the US.6 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 7. Regional Differences US residents rely on their mobile devices more than those in the UK while holiday gift-buying.55% scan barcodes vs. 44% of UK users45% scan QR codes vs. 36% in the UKALTHOUGH68% of US respondents indicated they alsoplan to shop at brick-and-mortar retailstores, which is 20% higher than UKshoppers(48%). 7 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 8. Device Differences Android device users are more concerned about securing their holiday shopping and travel details.8 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 9. Device DifferencesAndroid and iOS device users protect themselves with a mobile security app at roughly the same rate. 44% of Android users and 38% of iOS users9 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 10. Device DifferencesSecurity of information on mobile devices is more of a concern for Android users 52% of iOS users are concerned compared to 64% of Android users are concerned10 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 11. Gender Differences Men are savvier than women at securing themselves on their mobile devices.11 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 12. Gender Differences Security practices on mobile devices are more prevalent among men than women. 51% of men lock their devices versus 43% of women. 57% of men limit the sites they visit when connecting from an unfamiliar network versus 48% of women. 44% of men versus 37% of women have security services on their devices.12 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 13. Age DifferencesYounger users do more on their devices during the holidays, but older users are more security-minded.13 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 14. Age Differences Younger mobile shoppers are more likely than all others to use their mobile devices to: 30+ yrs 18-29 yrsCompare prices 83% 91%Download coupons 67% 81%Search for Black Friday 50%or Cyber Monday deals 69% 14 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 15. Age Differences People 50 and above are more likely to have security on their mobile devices HOWEVER Younger mobile shoppers lock their devices at a greater rate than older users. 44% of users 50 and above have mobile security on their device, vs. 38% under 50 56% of 18-29 year olds lock their phones vs. 44% of those 30 or older15 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 16. STAY SECURE Tips for securing mobile devices16 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 17. Stay SecureKnow your apps: Download apps only from a trusted source, like the Google Market, Apple App Store or Amazon App Store. Closely scrutinize the permissions the app requests, and dont install it if it wants to access certain functions that it doesnt need, such as the ability to send SMS messages. User reviews are also helpful.17 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 18. Stay SecureLock your device: Most smartphones and tablets give you a choice of locking the device with a password, numeric code or pattern. Take advantage of this – if nothing else, youll prevent practical jokesters from emailing your boss if you leave your device unattended.18 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 19. Stay SecureExplore mobile security services: Mobile security apps provide lost device protection, secure web browsing, and antimalware services.19 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 20. Stay Secure For mobile security for your Android powered device scan the QR code to the right, visit the below link or search for “Webroot” in the Android or Amazon marketplace. http://www.webroot.com/En_US/consumer-products- mobile-security-android-phone.html For mobile security for your iPhone or iPad scan the QR code to the right, visit the below link or search for “Webroot” in the Android or Amazon marketplace. http://www.webroot.com/En_US/consumer-products- mobile-security-secureweb.html20 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 21. About the Research Webroot conducted a blind online survey November 4-7, 2011 in the United States and United Kingdom, using Research Now panel members. Respondents qualified for the survey if they were at least 18 years old, own a smartphone or tablet, and plan to purchase holiday gifts and/or make holiday travel arrangements using a smartphone or tablet. The margin of error in the United States is ±3.6 (835 respondents), and ±4.4 in the United Kingdom (490 respondents).21 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information
  • 22. About Webroot Webroot is committed to taking the misery out of Internet security for consumers and businesses. Founded in 1997, privately held Webroot is headquartered in Colorado and has operations across North America, Europe and the Asia Pacific region. For more information, visit http://www.webroot.com or call 800.772.9383. Read the Webroot Threat blog: http://blog.webroot.com Like Webroot on Facebook: http://facebook.com/webroot Follow Webroot on Twitter: http://twitter.com/webroot22 | Wednesday, November 30, 2011 | Webroot Inc. | Proprietary and Confidential Information