Your SlideShare is downloading. ×
0
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Video optimization case study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Video optimization case study

610

Published on

Video optimization case study using search engine marketing techniques. …

Video optimization case study using search engine marketing techniques.

Weboptimiser used earch engine marketing techniques to optimize video content to attract the attention of the online public in order to inform London's Mayor of the needs of small businesses and the easy steps that the new mayor could take that would help the city, its citizens and the general public.

64% of all people in work in London (UK) work for small business. The campaign called Open for Business was devised by the Federation of Small Business and Weboptimiser were employed to produce and promote the video online.

As a result of the combined efforts of the FSB, after the election, the Mayor and other parties adopted key recommendations of the Federation of Small Business and the FSB has been increasingly involved in local politics ever since. Specifically, just over 1400 people watched the video (according to YouTube stats combined with Google Analytics on Weboptimiser.com) within a few weeks of the video production being uploaded.

See the video on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
610
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Video
Search
Engine
Marketing Pioneering
Brand
Search
Engine
 Marketing
Since
1996

  • 2. David White CEO Weboptimiser Group Ltd
  • 3. Chair IAB UK Europe Search Task force 2006 - 2008 Advisor to both currently
  • 4. FSB Case study The Federation of Small Business is Britain's largest business organisation with over 215,000 members. It exists to protect and promote the interests of the self-employed and all those who run their own business. The London division supports the interests of businesses in the Greater London region.

×