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David White Managing Director
Welcome <ul><li>Are you sitting comfortably? </li></ul>
Practicing What  We Preach <ul><li>We produce 1000s of stories every week – so do you </li></ul><ul><li>Our desire is to i...
Welcome <ul><li>This is the story of how you can use Social Media to expand your business. </li></ul>
<ul><li>How many of you know about the story behind  Berlusconi? </li></ul><ul><li>How many of you can remember the exact ...
<ul><li>Facts / figures or transformation </li></ul><ul><ul><li>How we get you all the traffic you need … or … </li></ul><...
<ul><li>The oldest business: Caxton / Shakespeare </li></ul><ul><li>The most powerful  </li></ul><ul><ul><li>Oliver Twist ...
 
My Story Journey <ul><li>From NOWHERE to here: </li></ul><ul><li>Two Books </li></ul><ul><li>Writers Awards </li></ul><ul>...
Successful Stories <ul><li>S imple </li></ul><ul><li>U nexpected </li></ul><ul><li>C oncrete </li></ul><ul><li>C redible <...
Our Future Journey <ul><li>Learn more about story development </li></ul><ul><li>Creative content makes for better business...
<ul><li>Heroes Journey – Joseph Campbell </li></ul><ul><li>JC influenced George Lucas and Stephen Spielberg - Star Wars, T...
<ul><li>Who I am – reveal a flaw – be approachable </li></ul><ul><li>Why I am here – replace suspicion with trust </li></u...
<ul><li>Blogs </li></ul><ul><li>Newsletters </li></ul><ul><li>Article sites </li></ul><ul><li>Twitter, Facebook, Linkedin,...
<ul><li>Blogs, Newsletters and Articles </li></ul><ul><ul><li>250 – 2000 words </li></ul></ul><ul><li>Twitter, Facebook, L...
<ul><li>The Beginning  </li></ul><ul><ul><li>Tell your audience what you are going to say </li></ul></ul><ul><ul><li>Twice...
Ted Nicholas <ul><li>“ With exactly the same body copy, the winning headline alone can pull 8 to 15 times MORE when compar...
<ul><li>Headline is the most important element </li></ul><ul><ul><li>50% of the time is spent on these – first! </li></ul>...
<ul><li>Time </li></ul><ul><li>Place </li></ul><ul><li>Characters </li></ul><ul><li>Situation </li></ul><ul><li>Action </l...
<ul><li>THE STARTLING FACTS ABOUT (YOUR PRODUCT/SERVICE)... THAT 99% OF THE PUBLIC DOESN'T EVEN KNOW ABOUT </li></ul><ul><...
<ul><li>Weboptimiser.com/30examples </li></ul><ul><li>10 Top Marketing Messages </li></ul><ul><li>10 Questions That Sell <...
Top Tips <ul><li>Be Authentic </li></ul><ul><li>Relate to your Audience </li></ul><ul><li>Practice – Jobs / The King </li>...
Practicing What  We Preach <ul><li>Weboptimiser.com/30examples </li></ul><ul><li>See more stories over at David White . TV...
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The Power of StoryTelling in Business and Social Media

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In this presentation we walk through the suitability of story telling compared to fact sharing in business.

There are a number of current, popular examples leading to some practical downloadable tweet ideas that can be modified and apply to any business.

This was presented to a live audience on Tuesday 15th of ovember 2011 by David White. The only change to the presentation is that based on audience feedback and the removal of my mobile phone number.

Published in: Business, Technology
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Transcript of "The Power of StoryTelling in Business and Social Media"

  1. 1. David White Managing Director
  2. 2. Welcome <ul><li>Are you sitting comfortably? </li></ul>
  3. 3. Practicing What We Preach <ul><li>We produce 1000s of stories every week – so do you </li></ul><ul><li>Our desire is to increase the quality of content across the web. </li></ul><ul><li>Let’s make the web a better place </li></ul>
  4. 4. Welcome <ul><li>This is the story of how you can use Social Media to expand your business. </li></ul>
  5. 5. <ul><li>How many of you know about the story behind Berlusconi? </li></ul><ul><li>How many of you can remember the exact facts of the Italian Debt Crisis? </li></ul><ul><li>Strauss- Kahn entries in the FT? </li></ul><ul><li>Waitresses he has known? </li></ul><ul><li>Charlie Sheen? </li></ul>Stories
  6. 6. <ul><li>Facts / figures or transformation </li></ul><ul><ul><li>How we get you all the traffic you need … or … </li></ul></ul><ul><ul><li>How we helped one person go from nothing to a multi million pound, multi warehouse operation </li></ul></ul><ul><li>Stories are more believable, more emotional, they connect when they involve real people </li></ul>What?
  7. 7. <ul><li>The oldest business: Caxton / Shakespeare </li></ul><ul><li>The most powerful </li></ul><ul><ul><li>Oliver Twist changed the world </li></ul></ul><ul><li>Business leaders rely on stories </li></ul><ul><ul><li>Sam Walton founder of Walmart </li></ul></ul><ul><ul><li>Steve Jobs Founder of Apple </li></ul></ul><ul><ul><li>Penny Power UK Founder of Ecademy </li></ul></ul>Stories
  8. 9. My Story Journey <ul><li>From NOWHERE to here: </li></ul><ul><li>Two Books </li></ul><ul><li>Writers Awards </li></ul><ul><li>TV Appearances </li></ul><ul><li>Press Coverage </li></ul><ul><li>YouTube Channel </li></ul><ul><li>facebook page </li></ul><ul><li>Google Plus page </li></ul><ul><li>Twitter accounts </li></ul><ul><li>Articles and blogs </li></ul><ul><li>= New Business! </li></ul>
  9. 10. Successful Stories <ul><li>S imple </li></ul><ul><li>U nexpected </li></ul><ul><li>C oncrete </li></ul><ul><li>C redible </li></ul><ul><li>E motional </li></ul><ul><li>S tories </li></ul><ul><li>S tickyness </li></ul>
  10. 11. Our Future Journey <ul><li>Learn more about story development </li></ul><ul><li>Creative content makes for better business plans </li></ul><ul><li>Mastermind with more local business owners </li></ul><ul><li>Relate your story to current events </li></ul><ul><ul><li>I.e. Steve Jobs, Charlie Sheen and Berlusconi </li></ul></ul>
  11. 12. <ul><li>Heroes Journey – Joseph Campbell </li></ul><ul><li>JC influenced George Lucas and Stephen Spielberg - Star Wars, The Matrix and many, many others </li></ul><ul><li>12 definitive steps </li></ul>Story Structure
  12. 13. <ul><li>Who I am – reveal a flaw – be approachable </li></ul><ul><li>Why I am here – replace suspicion with trust </li></ul><ul><li>Teaching – the boy who cried Wolf? </li></ul><ul><li>Vision – inspiration - show hope – heartfelt </li></ul><ul><li>Values in action – show integrity - Jobs </li></ul><ul><li>I know what you are thinking – overcome and recognise objections – show respect </li></ul>Stories for Business
  13. 14. <ul><li>Blogs </li></ul><ul><li>Newsletters </li></ul><ul><li>Article sites </li></ul><ul><li>Twitter, Facebook, Linkedin, Ecademy </li></ul><ul><li>YouTube / Podcasts </li></ul><ul><li>Slideshare </li></ul><ul><li>Networking </li></ul>Where?
  14. 15. <ul><li>Blogs, Newsletters and Articles </li></ul><ul><ul><li>250 – 2000 words </li></ul></ul><ul><li>Twitter, Facebook, Linkedin, Ecademy </li></ul><ul><ul><li>Short posts (140 chrs) that link to full content </li></ul></ul><ul><li>Video / Audio </li></ul><ul><ul><li>Messaging, Video scripts / Podcasts </li></ul></ul><ul><li>Slideshare </li></ul><ul><ul><li>Bullet points = PowerPoints / Keynote / Video </li></ul></ul>How: Media?
  15. 16. <ul><li>The Beginning </li></ul><ul><ul><li>Tell your audience what you are going to say </li></ul></ul><ul><ul><li>Twice: Headline and Opening </li></ul></ul><ul><li>The Middle </li></ul><ul><ul><li>The “ meat ” , no more than 3 points… </li></ul></ul><ul><li>The End! </li></ul><ul><ul><li>Close on an action you want your listener to take </li></ul></ul>The 3 Story Power Steps
  16. 17. Ted Nicholas <ul><li>“ With exactly the same body copy, the winning headline alone can pull 8 to 15 times MORE when compared to the losing headline.” </li></ul><ul><li>Your Headline is responsible for 90% of your success. </li></ul>
  17. 18. <ul><li>Headline is the most important element </li></ul><ul><ul><li>50% of the time is spent on these – first! </li></ul></ul><ul><ul><li>You will write multiple headlines </li></ul></ul><ul><li>Headlines become Tweets </li></ul><ul><ul><li>Test headlines </li></ul></ul><ul><ul><li>adjust the story based on feedback </li></ul></ul><ul><ul><li>Develop new angles </li></ul></ul><ul><ul><li>Take a Swiss army knife to your stories </li></ul></ul>How: Story Elements
  18. 19. <ul><li>Time </li></ul><ul><li>Place </li></ul><ul><li>Characters </li></ul><ul><li>Situation </li></ul><ul><li>Action </li></ul><ul><li>Resolution </li></ul>Passion Elements
  19. 20. <ul><li>THE STARTLING FACTS ABOUT (YOUR PRODUCT/SERVICE)... THAT 99% OF THE PUBLIC DOESN'T EVEN KNOW ABOUT </li></ul><ul><li>AN ANNOUNCEMENT OF UNUSUAL IMPORTANCE FROM (YOUR NAME) TO EVERYONE LOOKING TO BUY (YOUR PRODUCT/SERVICE) </li></ul><ul><li>7 STEPS TO GETTING THE BEST (YOUR PRODUCT/SERVICE)… PROVIDED BY (YOUR NAME) </li></ul>Examples
  20. 21. <ul><li>Weboptimiser.com/30examples </li></ul><ul><li>10 Top Marketing Messages </li></ul><ul><li>10 Questions That Sell </li></ul><ul><li>10 Event Marketing Messages </li></ul>30 Examples
  21. 22. Top Tips <ul><li>Be Authentic </li></ul><ul><li>Relate to your Audience </li></ul><ul><li>Practice – Jobs / The King </li></ul><ul><li>Identify the Negatives </li></ul><ul><li>Create an Experience </li></ul>
  22. 23. Practicing What We Preach <ul><li>Weboptimiser.com/30examples </li></ul><ul><li>See more stories over at David White . TV </li></ul><ul><li>Our mission is to increase the quality of content across the web. </li></ul><ul><li>Let’s make the web a better place </li></ul>
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