Internet World 2012

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This is the presentation of Webnodes from the Internet World Conference in London 2012.

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  • Internet World 2012

    1. 1. The difference with aSemantic CMSInternet World - 2012Ole GulbrandsenCTO Webnodesole@webnodes.com www.webnodes.com
    2. 2. A Semantic CMS improves: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your dataOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    3. 3. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Semantic CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    4. 4. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    5. 5. A «web of documents»...
    6. 6. A «web of documents»...
    7. 7. But there are challenges...
    8. 8. Searches are inaccurate
    9. 9. Tree based navigation is limiting
    10. 10. from a «web of documents»... ...to a «web of data»
    11. 11. Accident Investigation Board Norway
    12. 12. Challenges with a «web of data» 1. Normal CMS systems cannot be used for these kind of websites as they are too page oriented 2. Solutions are therefore custom made and expensive 3. Each solution has its own data format 4. Integration is hard
    13. 13. How do we overcome this?... a common standard for structured data on the web
    14. 14. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    15. 15. «The Semantic Web»The Semantic Web is a "web of data"that enables machines to understandthe semantics, or the meaning,of information on the Web.Source: Wikipedia
    16. 16. Semantic technologies are Internet technologieskey to the future web… SOURCE: Radar Networks & Nova Spivack
    17. 17. semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
    18. 18. Semantic tags give content meaning Reseller Producer Author
    19. 19. Without semantic tags [H1] [Blue] text text [Red] text [Image]240x130px [Black] text [Bold] text
    20. 20. With semantic tagsProduct Phone Name Color PriceProduct Image Currency Stock Status
    21. 21. Without semantic tags The search result is inaccurate
    22. 22. With semantic tags
    23. 23. Events People Reviews
    24. 24. www.schema.org
    25. 25. • http://demo.webnodes.com recipies
    26. 26. semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
    27. 27. Wikipedia -> DBpedia
    28. 28. Mash-ups and content merging • Webnodes • DBPedia • Weather • Events • Air traffic • Car statistics • ++
    29. 29. 2007
    30. 30. 2008
    31. 31. 2009
    32. 32. And many others..
    33. 33. Why are not everyoneimplementing the Semantic Web?
    34. 34. ...most websites are based onContent Management Systems...
    35. 35. Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Semantic CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
    36. 36. The challenges with CMS systems EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
    37. 37. The difference with a Semantic CMS EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS Semantic End users CMS HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
    38. 38. Semantic CMSSemantic CMSSemantic Semantic Tags Desktop Browsersdatabase HTML PAGES Semantic Searches schema.org Mobiles & Tablets DataSQL Database EndpointsORM SystemsTripletstore OData Other applications SPARQL RDF
    39. 39. • http://demo.webnodes.com/• http://www.reddbarna.no Odata
    40. 40. Ecobox project database NORWEGIAN STATE HOUSING BANK OData Endpoint FURTHER CONNECTING TO 13 OTHER WEBSITES GOVERMENTAL INITIATIVE ABOUT ENERGY EFFICIENT HEATING
    41. 41. To summarize...
    42. 42. Benefits with a Semantic CMS: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Visit us at E7049!Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
    43. 43. The value of structured data in your CMS OData Mobiles etc. Structured Data Semantic CMS Semantic HTML Search PAGES RDF Structured Data Normal CMS HTML PAGES
    44. 44. Webnodes has created a Semantic CMS,enabling smaller enterprises to benefit from the Semantic Web as well…

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