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Internet World 2012
 

Internet World 2012

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This is the presentation of Webnodes from the Internet World Conference in London 2012.

This is the presentation of Webnodes from the Internet World Conference in London 2012.

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Internet World 2012 Internet World 2012 Presentation Transcript

  • The difference with aSemantic CMSInternet World - 2012Ole GulbrandsenCTO Webnodesole@webnodes.com www.webnodes.com
  • A Semantic CMS improves: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your dataOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  • Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Semantic CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  • Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  • A «web of documents»...
  • A «web of documents»...
  • But there are challenges...
  • Searches are inaccurate
  • Tree based navigation is limiting
  • from a «web of documents»... ...to a «web of data»
  • Accident Investigation Board Norway
  • Challenges with a «web of data» 1. Normal CMS systems cannot be used for these kind of websites as they are too page oriented 2. Solutions are therefore custom made and expensive 3. Each solution has its own data format 4. Integration is hard
  • How do we overcome this?... a common standard for structured data on the web
  • Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Structured CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  • «The Semantic Web»The Semantic Web is a "web of data"that enables machines to understandthe semantics, or the meaning,of information on the Web.Source: Wikipedia
  • Semantic technologies are Internet technologieskey to the future web… SOURCE: Radar Networks & Nova Spivack
  • semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
  • Semantic tags give content meaning Reseller Producer Author
  • Without semantic tags [H1] [Blue] text text [Red] text [Image]240x130px [Black] text [Bold] text
  • With semantic tagsProduct Phone Name Color PriceProduct Image Currency Stock Status
  • Without semantic tags The search result is inaccurate
  • With semantic tags
  • Events People Reviews
  • www.schema.org
  • • http://demo.webnodes.com recipies
  • semantic search in webnodes HTML PAGESsemantic databases in webnodes Data endpoints
  • Wikipedia -> DBpedia
  • Mash-ups and content merging • Webnodes • DBPedia • Weather • Events • Air traffic • Car statistics • ++
  • 2007
  • 2008
  • 2009
  • And many others..
  • Why are not everyoneimplementing the Semantic Web?
  • ...most websites are based onContent Management Systems...
  • Topics Part 1 Structured data on the Web Part 2 The Semantic Web Part 3 Semantic CMS systemsOle Gulbrandsen – ole@webnodes.com www.webnodes.com
  • The challenges with CMS systems EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS End users HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
  • The difference with a Semantic CMS EXPENSIVE CUSTOMStructured Data BUILT SYSTEMS Semantic End users CMS HTML CMS PAGES Other systems EXPENSIVE CUSTOM BUILT SYSTEMS
  • Semantic CMSSemantic CMSSemantic Semantic Tags Desktop Browsersdatabase HTML PAGES Semantic Searches schema.org Mobiles & Tablets DataSQL Database EndpointsORM SystemsTripletstore OData Other applications SPARQL RDF
  • • http://demo.webnodes.com/• http://www.reddbarna.no Odata
  • Ecobox project database NORWEGIAN STATE HOUSING BANK OData Endpoint FURTHER CONNECTING TO 13 OTHER WEBSITES GOVERMENTAL INITIATIVE ABOUT ENERGY EFFICIENT HEATING
  • To summarize...
  • Benefits with a Semantic CMS: 1. Visibility & search engines optimization 2. Articulation of your value proposition 3. Mobile & multichannel publishing 4. Integration with other systems 5. How you expose and share your data Visit us at E7049!Ole Gulbrandsen – ole@webnodes.com www.webnodes.com
  • The value of structured data in your CMS OData Mobiles etc. Structured Data Semantic CMS Semantic HTML Search PAGES RDF Structured Data Normal CMS HTML PAGES
  • Webnodes has created a Semantic CMS,enabling smaller enterprises to benefit from the Semantic Web as well…