How To Optimise Your Content For Buyers Brain

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How To Optimise Your Content For Buyers Brain

  1. 1. WebMarketingExperts<br />
  2. 2. How to Optimise Your Content for 'Buyer's Brain'<br />
  3. 3. How to Optimise Your Content for 'Buyer's Brain'<br />There are 4 stages to the buying process - and therefore 4 types of brains your website may encounter as it interacts with people across the world wide web!<br />
  4. 4. How to Optimise Your Content for 'Buyer's Brain'<br />Recognising each stage of the buying process, and accounting for it in your SEO strategy, is vital to expanding your customer base and ensuring profitability in your store. Here are the 4 type of 'buyers brains', and how you can adjust your SEO strategy to help cater to all of them. <br />
  5. 5. How to Optimise Your Content for 'Buyer's Brain'<br />Stage 1: Curiosity<br />When they first hear about it and are seeking more details, they are in the curiosity phase. <br />Making use of social media .<br />Publishing media releases at the launch of a service <br />Blogging about your products and services.<br />
  6. 6. How to Optimise Your Content for 'Buyer's Brain'<br />Stage 2: Deeper curiosity<br />Help these guys further along the buying process by doing some of the following in your SEO:<br />Allowing user reviews on your site, and search engine optimising them with titles, tags etc. <br />Listing features and benefits in your SEO-focused content<br />Providing comparison functionality on your site<br />
  7. 7. How to Optimise Your Content for 'Buyer's Brain'<br />Stage 3: Justification and value<br />At this stage, buyers want your product … but they need to know that it is worth the money they'll have to spend on it.<br />
  8. 8. How to Optimise Your Content for 'Buyer's Brain'<br />Stage 4: Purchasing and owning<br />People decide to purchase something based on their perception of its value (stage 3), and their loyalty to your company.<br />
  9. 9. How to Optimise Your Content for 'Buyer's Brain'<br />SEOand buyer optimisation intersect in so many different ways - any of these activities will help boost the other one. <br /> <br />

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