UK World Cup Infographic from Webloyalty

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This infographic presents data from Webloyalty's World Cup research (http://www.webloyaltyuk.com/2014/06/04/webloyalty-study-reveals-world-cup-plans) and looks and what UK consumers are planning for Brazil 2014.

Published in: Sports, News & Politics
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UK World Cup Infographic from Webloyalty

  1. 1. The price that Nike is selling the stadium shirt The selling price in Sports Direct What the average person is willing to pay Plan to buy snacks such as sweets, crisps and nuts to enjoy at home. Plan to buy in alcoholic drinks when watching the games at home Plan to buy non-alcoholic drinks Plan to buy a new TV just for the World Cup 20% 18% 8% 1% What will people spend money on? How much would we spend on a shirt? CONLUMINO RESEARCH OF 2,208 NATIONALLY REPRESENTATIVE UK CONSUMERS IN MAY 2014 All images are copyright of their respective owners Commissioned by @WebloyaltyUK £60 £48 £20 Are we watching the games? Just 5% plan to watch every single game 15% of us are only interested in the England games 18% of us will actively go out of our way to avoid watching the World Cup 52% of us are planning to watch some of the World Cup BUT! 78% of us wouldn’t have bought one regardless of price. Will be watching the games live on TV 93% Will be watching the games on a mobile device 3% Will be watching the games from home 94% Plan to see at least one game at the pub 23% Of those who are watching the World Cup…

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