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Using PPC Data to Improve SEO Efficiency

by on Nov 05, 2009

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If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data! A Search Engine Optimization (SEO) campaign is far more likely to generate a strong ...

If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data! A Search Engine Optimization (SEO) campaign is far more likely to generate a strong return if it is seeded with Pay-Per-Click (PPC) data.

In this presentation, you will learn:

• How to leverage historical PPC data to increase your marketing ROI
• How to identify and realize efficiencies when managing SEO & PPC in tandem
• How a data-driven approach to Search marketing can influence your brand in other channels
• How YOU can begin to aggregate data for more effective integrated campaigns

At Web Liquid, we’ve always believed in a data-driven foundation for all digital marketing investments. The analytical insights of Search Engine Marketing, from both the paid and organic/SEO channels, help us to paint a more colorful picture of all our clients’ initiatives.

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  • Webliquid House of Kaizen at House of Kaizen NOTE: Wildlife Tours, Inc. is a fictitious case study. This company, to our knowledge, does not exist. Any similarities to an existing corporation are purely incidental. 4 years ago
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Using PPC Data to Improve SEO Efficiency Using PPC Data to Improve SEO Efficiency Presentation Transcript