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Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
Search Marketing Tactics For Online Retailers this Holiday Season
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Search Marketing Tactics For Online Retailers this Holiday Season

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According to eMarketer and comScore, holiday e-commerce spending is projected to grow by about 12%. However, current market conditions suggest differently - a drop in consumer spending may dampen an …

According to eMarketer and comScore, holiday e-commerce spending is projected to grow by about 12%. However, current market conditions suggest differently - a drop in consumer spending may dampen an otherwise rosy outlook for the holiday shopping season.

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  • 1. This is Search Marketing Tactics For Online Retailers this Holiday Season by-./0*)1#(23# !"#$%&()*#!+,,#
  • 2. agenda•  !"#$%%&(%)*+,,-%$./012•  345-%$./016%72"85)•  9%$":%72 –  ;7<52:7=0>)%22>40775$2 –  6%775>:7=?.#4>%72"85)2
  • 3. outlook for 2011
  • 4. outlook 35 !"#$%&()*+&$#(*,"--*),*(.&#*.(/0(1$##$"2.3(•  -%?8071 ;!78# 2502%70$/%$$0)2@ 30 !67!# !67,# !:7+# –  )5#0.$5>%885)>5 20$52%(AB*CDE7 !978# 25 –  *+,+4%$./012502%7F 4,!5%<5)*++G 20 ,678# !"#$%&(.*&."2(9( :";*-1*)(<(=*,*-1*)( ? 15 2005 2006 2007 2008 2009 2010 2011 4"5),*6(*7&)8*+*)(
  • 5. outlook 23.0% !"#$%&(.C&)*("D(+"+&#()*+&$#(*,"--*),*(.&#*.(•  H>%885)>5F 22.0% I50)J57/<2CI50)J)%"7/ !,7"5# !,7;5# !,7!5# –  -%$./012K240)5%( 21.0% #%#0$5>%885)>5?02 !+7!5# =)50#5).7*++LJ*++M 20.0% ,67<5# ,67<5# –  N%<OP5>$522 19.0% .8Q%)#07#@ –  >&2?@,+(-")*( 18.0% $-A")+&2+B( ? 17.0% 2005 2006 2007 2008 2009 2010 2011 4"5),*6(*7&)8*+*)(
  • 6. outlook •  R457#45=%.7==5#2)%"=4S –  ;70E0/5>%7%81T4%$./015J>%885)>52Q57/.7= #0&520E.==5)4.##407150)J)%"7/30.0% E*&)?";*)?*&)(F)"G+C($2(C"#$%&()*+&$#(*,"--*),*(.&#*.(20.0%10.0% 0.0%-10.0% 2006 2007 2008 2009 2010 I50)J57/U4%$./012V I50)J)%"7/ 4"5),*6(*7&)8*+*)(
  • 7. outlook•  3451K)54%$./012W E"#?.$$#451E540QQ1@ –  X758Q$%1857#Y"7/5)58Q$%1857# –  Z"$75)0E$5[707>.0$80)&5#2 –  R50&>%72"85) >%7[/57>5 –  N%57/.72.=4#
  • 8. the holiday consumer
  • 9. Holiday Consumers •  ]).>5J/).<57 •  90<<10E%"#20<.7=2(70.0% R("D(ST4T(,"2.5-*).(5.$2F(.+)&+*F$*.(+"(.A*2%(#*..(%5)$2F(C"#$%&.( 897+5#60.0%50.0% 9!7<5#40.0% ;87+5# !:7:5# !<7+5#30.0% !!7+5# !,785#20.0%10.0%0.0% Only buy gifts More Buy for fewer Buy for fewer More ROPO More shopping Spend less on sale comparison relatives friends online money! shopping O*.*&),C("2#$2*K( P5),C&.*("Q$2*( 4"5),*6(HIJ)*.*&),CK(>5#(LMNM(
  • 10. Holiday Consumers U$-*D)&-*(+"(.+&)+(C"#$%&(•  34512#0)#50)$1%7 .C"AA$2FV)*.*&),C( #45.)4%$./01 H)%# ,95# =>2#*# )>*?@)*# 24%QQ.7=S !,5# –  ^$8%2#40$(%(40<5 FG# E5="724%QQ.7=E1 !,5# AB/)C AB?2CDBE# 95Q#58E5) ,95# -).&# $%&# ,!5# ,:5# 4"5),*6(W4+&+*("D(4C"AA$2FKX(J""F#*(<(@UYK(7&(LMNM(
  • 11. Holiday Consumers •  _"##451K)52:$$/).<57E1$02#J8.7"#5 >%7<57.57>5 –  995%(4%$./01250)>452(%)$02#J8.7"#5=.`207/ 2#%)5$%>0#%)#5)82()%88%E.$5/5<.>52(50% R("D(ST4T(,"2.5-*).(5.$2F(.A*,$,(-"1$#*(.C"AA$2F(.+)&+*F$*.(%5)$2F(C"#$%&.(40% !65#30% !;5# !!5# !+5# ,65# ,65#20%10%0% Look for better Look for product Receive sale Search at another Use mobile Use mobile price reviews alerts store barcodes coupons 4"5),*6(I2.$FC+Z[A)*..K(=*,(LMNM(
  • 12. solutions
  • 13. solutions Paid Search Display Mobile Social•  I*(?)J3;7a0:%7.785/.0>%2#2.24.=45) /").7=#454%$./012 –  ]0./250)>40<=C6]6U>%2#JQ5)J>$.>&V?02bcdI!I –  ]P](&,+5&##(%"G2(?NR(^@^(&_*)(C"#$%&.`(•  -?BK/3!7$.750/<5):2.7=8070=5857# Q$0e%)8 –  ^7:>.Q0#5>407=52O5f5>"#5 `(J""F#*(Z&)2$2F.(O*A")+K(aA)$#(LMNN(
  • 14. solutions Paid Search Display Mobile Social•  LM>&#0MB?1#*)&>@?)*0#1N# –  g5<.2.#Q02#4%$./01]]685#).>2T52QC>407=52.7F •  6$.>&#4)%"=4)0#5U63gV •  6%2#JQ5)J>$.>&U6]6V •  6%7<5)2.%7)0#5U6ZgV –  X25h%%=$5;72.=4#2#%Q)%i5>#250)>4j"5)1 <%$"85E025/%7Q02#4%$./012502%72 –  ])5J58Q:<5$10/i"2#E./2YE"/=5#2"2.7=%7$.75 0/<5):2.7=8070=5857##%%$ –  ="2b+(G&$+(52c#(^de(
  • 15. solutions Paid Search Display Mobile Social•  I*(?)J3345)50)5%7$12%8071250)>4 j"5).52%"##45)5#%E540/ –  6%72"85)2)0)5$1#0&50>:%70`5).7.:0$5fQ%2")5•  -?BK/39:8"$0#58%)5/5807/?.#4 /.2Q$010/<5):2.7= –  h%%=$5950)>4kh%%=$5P.2Q$01N5#?%)&UhPNV
  • 16. solutions Paid Search Display Mobile Social•  LM>&#0MB?1#*)&>@?)*0#1N# –  X25Q0./250)>4&51?%)/2#%>)50#5>%7#5f#"0$$1J #0)=5#5/>08Q0.=72%7hPN –  _52#JQ5)(%)8.7=250)>40/>%Q1UE025/%763g 07/6ZgV="./52/5<5$%Q857#%(/.2Q$01>)50:<5 –  l%>"2/5$.<5)1%(0/.8Q)522.%72%74.=45) 0?0)57522T57=0=5857#O>%2#J5m>.57>.52 –  P5Q$%1)5#0)=5:7=#5>47%$%=1#%022%>.0#557/J "25)0>:%7?.#42Q5>.[>>%88"7.>0:%72
  • 17. solutions Paid Search Display Mobile Social•  I*(?)J3^<5)0=5^85).>07K2=.`24%QQ.7= E"/=5#?.$$/5>)5025#4.24%$./012502%7n•  -?BK/3g50>4>%72"85)25=857#2?4.>40)5 Q)%75#%2Q57/.7=8%)5 –  g%"=4$140$(%(o%E.$5Y30E$5#"25)2?.$$80&50 4%$./01Q")>4025%7#45.)/5<.>5#4.2150)nn –  34.2>)%?/#57/2#%2Q57/8%)5%70<5)0=5(%)5J >%885)>5#)0720>:%72nnn `(:&c"2&#(O*+&$#(f*%*)&c"2((``(P&A&#VIA.".K(4*A+(LMNN( ``(H$gO&+*(I2.$FC+.(<(f"))*.+*)6(UC*(Z-*)F$2F(U&1#*+(7&)8*+(
  • 18. solutions Paid Search Display Mobile Social•  LM>&#0MB?1#*)&>@?)*0#1N# –  X25^!ZU0<5)0=5%)/5)<0$"5V85#).>2#%(%>"2 0/<5):2.7=/%$$0)2%7Q)%[#0E$50"/.57>52 –  95=857#5f.2:7=Q0./250)>4>08Q0.=72 •  P52&#%QT30E$5#To%E.$5 –  o0&5"25%(8%E.$5J().57/$10/5f#572.%72 •  p%>0:%75f#572.%72T6$.>&J#%J60$$ –  ;7<52#.78%E.$5J%Q:8.q5/?5E>%7#57#O0QQ2
  • 19. solutions Paid Search Display Mobile Social•  I*(?)J3345>%8Q5::%7(%)250)>4>$.>&2 450#2"Q.7N%<58E5)OP5>58E5) –  950)>480)&5:7=E"/=5#2bL*dI!I.7*+,+n•  -?BK/3g50>4>%72"85)2.7%#45)().57/$.5) 57<.)%7857#2 –  Dcd%()5#0.$5)2?.$$/5Q$%18%)55f#572.<52%>.0$ 85/.02#)0#5=.52#4.24%$./012502%7nn –  6%72"85)25fQ%25/#%E)07/2<.02%>.0$85/.00)5 8%)5$.&5$1#%250)>4(%).#T8%)5$.&5$1#%>$.>&nnn `(h*2.C""(LMNM(@2#$2*(O*+&$#(!"#$%&(4C"AA$2F(O*A")+( ``(UC*(Z+&$#$2F(J)"5AK(LMNM(( ```(J)"5A(7(<(,"-4,")*6(WUC*(I2i5*2,*%KX(LMMj(
  • 20. solutions Paid Search Display Mobile Social•  LM>&#0MB?1#*)&>@?)*0#1N# –  ^E07/%7#45r#%QJ)07&K./5%$%=1(%)Q")5g!; –  ].<%#^<5)0=5]%2.:%785#).>2<2C6]6O)5<57"5T #%[7/%Q:80$E./)07=52 –  o.75Q)%[#0E$5&51?%)/2#%"25020"/.57>5 25=857#2%7l0>5E%%&0/<5):2.7= –  ;7<52#.702%>.0$85/.02#)0#5=1#%57=0=5 >%72"85)2O/).<5)5<57"5?.#4%"#85/.0 .7<52#857#
  • 21. solutions•  g5#0.$5)2K#%J/%$.2#F –  o0&5280)#>)%22J>40775$ .7<52#857#2 Column1 –  6%775>#?.#41%") >%72"85) –  ]$070450/(%) 9%>.0$ P.2Q$01 *+,* -)>*%M# o%E.$5
  • 22. thank you! LLR024.7=#%79#)55# 9".#5c++ _)%%&$17TNI,,*+, UDsDV*LMJ,,+D ???C?5E$.j"./=)%"QC>%8 t?5E$.j"./!"#$%&(&)$&*$+$)&,&-+.$/+01"23,$+,"345$6&-7$894"*$&3$$:"6$;801<$%83)83$+3)$%+,8*<$:&,"0&+=$$f")(&%%$c"2&#()*."5),*.(&1"5+(4*&),C(7&)8*c2F(&2%(!"#$%&(Z?]"--*),*K($2,#5%$2F(*[&-A#*.(%$.,5..*%($2(+C*(G*1$2&)K(A#*&.*(;$.$+6(7>?@AA666=6"#.&(&),08(?=48/A#.8,A6"#&3+0*A84-BCA$

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