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Rules to Good Business Writting
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Rules to Good Business Writting

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Presentation provides rules and tips to improve business writting.

Presentation provides rules and tips to improve business writting.

Published in: Business, Education

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  • 1. Rules to Good Business Writing
  • 2.
    • Less is more.
    • What you say is
    • more important than
    • how much you say.
    Rule # 1
  • 3.
    • Declaration of Independence:
    • 440 words
  • 4.
    • Total cereal:
    • 1,268 words of
    • copy on the box
  • 5.
    • Further to the email conversation below we have
    • gone through the Ominuture site structure that
    • you sent through to identify the pages that we would
    • like to have re targeted. I have extracted from your
    • document the two pages which identified the pages
    • that we believe should be tagged and exported them
    • over to a fresh word document, please see attached.
    Original Version Revised Version Attached find a revised document identifying the pages we believe should be tagged following a review of the Omniture site structure.
  • 6.
    • Uncover insight and thoughts.
    • Facts are interesting but insight is persuasive.
    Rule # 2
  • 7. Original Version 86 words, 4 statements Revised Version 36 words, 2 statements
  • 8.
    • Adopt an active tone of voice.
    • The message should be
    • listened to by everyone
    • (passive voice)
    • Everyone should listen
    • to the message (active
    • voice)
    Rule # 3
  • 9.
    • The active voice in business writing
    • allows your communication to be:
      • Concise
      • Dynamic
      • Personal
      • Direct, even forceful
  • 10.
    • Passive voice (indirect)
    • The entrance exam was failed by over one-third of applicants to the school
    • The brakes where slammed on by her as the car sped down
    • The bicycle has been damaged
    • Active voice (direct)
      • Over one-third of the applicants to the school failed the entrance exam
      • She slammed on the brakes as the car sped downhill
      • I have damaged your bicycle
  • 11.
    • Some “proven performers” have proven us
    • otherwise, causing us to find new sites,
    • placements and targeting tactics. Moving
    • forward we recognize we should be more
    • conservative with our projections for these
    • sites.
    Original Version Passive tone of voice Revised Version Active tone of voice
    • We will adopt more conservative projections
    • for new and proven performing sites.
  • 12.
    • I have included on this email a presentation that we
    • prepared for Doreen regarding Boomerang.
    Original Version Passive tone of voice Revised Version Active tone of voice
    • Attached a presentation on Boomerang we
    • prepared for Doreen.
  • 13.
    • Visualise ideas.
    • Visualize your ideas first. Then write them. It will save you from writing as you speak.
    Rule # 4
  • 14.  
  • 15.
    • Adapt to the delivery format.
    • Your writing should adapt to the format of delivery: email, presentation, document
    Rule # 5
  • 16. Original Version (Avis presentation) Not suitable for presentation. Suitable for documentation. Revised Version Suitable for presentation.
  • 17.
    • Tips on Rule # 5
    • In P owerpoint the slides are not the presentation. Slides shouldn’t say everything you will.
    • Highlight key words and phrases in blue – the brain likes colour!
    • The 6 x 10 rule for presentations
      • No more than six lines per slide
      • No more than ten words per line
    • Include an executive summary for lengthy documents
  • 18. Checklist
    • Write a one line reminder
      • Before you begin writing summarize your document with a short headline e.g. Five Rules for Business Writing
    • Think of the readers questions
      • Give the who, what, when, where, and why
    • Adopt a plain writing style
      • Seek to persuade and inform, do not write as you speak
    • Keep it short
      • Less is more
  • 19. Checklist
    • Give the reader a map
      • Summarize and highlight major points – use bullet points and lists
    • Stress benefits not features
      • Your writing should be persuasive
      • Perfume industry. Perfumeries do not sell stuff that makes you smell nice (the feature). They sell romance (the benefit).

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