Your SlideShare is downloading. ×
Rules to Good Business Writting
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Rules to Good Business Writting


Published on

Presentation provides rules and tips to improve business writting.

Presentation provides rules and tips to improve business writting.

Published in: Business, Education

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Rules to Good Business Writing
  • 2.
    • Less is more.
    • What you say is
    • more important than
    • how much you say.
    Rule # 1
  • 3.
    • Declaration of Independence:
    • 440 words
  • 4.
    • Total cereal:
    • 1,268 words of
    • copy on the box
  • 5.
    • Further to the email conversation below we have
    • gone through the Ominuture site structure that
    • you sent through to identify the pages that we would
    • like to have re targeted. I have extracted from your
    • document the two pages which identified the pages
    • that we believe should be tagged and exported them
    • over to a fresh word document, please see attached.
    Original Version Revised Version Attached find a revised document identifying the pages we believe should be tagged following a review of the Omniture site structure.
  • 6.
    • Uncover insight and thoughts.
    • Facts are interesting but insight is persuasive.
    Rule # 2
  • 7. Original Version 86 words, 4 statements Revised Version 36 words, 2 statements
  • 8.
    • Adopt an active tone of voice.
    • The message should be
    • listened to by everyone
    • (passive voice)
    • Everyone should listen
    • to the message (active
    • voice)
    Rule # 3
  • 9.
    • The active voice in business writing
    • allows your communication to be:
      • Concise
      • Dynamic
      • Personal
      • Direct, even forceful
  • 10.
    • Passive voice (indirect)
    • The entrance exam was failed by over one-third of applicants to the school
    • The brakes where slammed on by her as the car sped down
    • The bicycle has been damaged
    • Active voice (direct)
      • Over one-third of the applicants to the school failed the entrance exam
      • She slammed on the brakes as the car sped downhill
      • I have damaged your bicycle
  • 11.
    • Some “proven performers” have proven us
    • otherwise, causing us to find new sites,
    • placements and targeting tactics. Moving
    • forward we recognize we should be more
    • conservative with our projections for these
    • sites.
    Original Version Passive tone of voice Revised Version Active tone of voice
    • We will adopt more conservative projections
    • for new and proven performing sites.
  • 12.
    • I have included on this email a presentation that we
    • prepared for Doreen regarding Boomerang.
    Original Version Passive tone of voice Revised Version Active tone of voice
    • Attached a presentation on Boomerang we
    • prepared for Doreen.
  • 13.
    • Visualise ideas.
    • Visualize your ideas first. Then write them. It will save you from writing as you speak.
    Rule # 4
  • 14.  
  • 15.
    • Adapt to the delivery format.
    • Your writing should adapt to the format of delivery: email, presentation, document
    Rule # 5
  • 16. Original Version (Avis presentation) Not suitable for presentation. Suitable for documentation. Revised Version Suitable for presentation.
  • 17.
    • Tips on Rule # 5
    • In P owerpoint the slides are not the presentation. Slides shouldn’t say everything you will.
    • Highlight key words and phrases in blue – the brain likes colour!
    • The 6 x 10 rule for presentations
      • No more than six lines per slide
      • No more than ten words per line
    • Include an executive summary for lengthy documents
  • 18. Checklist
    • Write a one line reminder
      • Before you begin writing summarize your document with a short headline e.g. Five Rules for Business Writing
    • Think of the readers questions
      • Give the who, what, when, where, and why
    • Adopt a plain writing style
      • Seek to persuade and inform, do not write as you speak
    • Keep it short
      • Less is more
  • 19. Checklist
    • Give the reader a map
      • Summarize and highlight major points – use bullet points and lists
    • Stress benefits not features
      • Your writing should be persuasive
      • Perfume industry. Perfumeries do not sell stuff that makes you smell nice (the feature). They sell romance (the benefit).