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  • 1. General Presentation
  • 2. Today’s challenges  Information overload  Matching consumers and advertisers  Personal advice not general answers
  • 3. NEED FOR SIMPLICITY  Example: mobile providers …some of them offering +10 tariff plans
  • 4. SEARCH FOR INFORMATION HOW IT USED TO BE SHOWING ADS 2008 LOOKING FOR INFORMATION
  • 5. 10
  • 6. CONSUMERS Want information A PRICE COMPARISON WEBSITE ADVERTISERS Want the right consumers 11
  • 7. How it works 1. People fill in personal data and needs 2. They compare the different rates 3. If they apply, the advertiser pays for the lead 12
  • 8. Our mission • Our business is about helping consumers sort through the overload of information they face when making many important purchases in their lives. We will help consumers compare more easily and buy more wisely through the use of our comparison website • To make it work in Belgium…
  • 9. Our business model Consumer focus Advertiser focus Consumer Fair 80% of companies Neutral Honest Transparent
  • 10. Who are we… • An 8 week old company with big ambitions • To be the clear leader in the financial leads business • With at least a 40-50% market share • And a strong consumer image • Founders • Bryan Cassady • Patrick Van Lammeren • Wendy Wong • Ewoud Huysmans
  • 11. The Belgian Challenge • Skeptical consumers • Not used to buying financial services on line • A small market (less € for development) • No sites that have succeeded yet
  • 12. Our plan: Info + Action
  • 13. What we will offer… • Free Opportunities to • Free comparisons for your provide information in our products advertiser section • Pay per click leads • Highly qualified pay per Price similar to google click leads. Price similar to adwords, but more direct mail, but conversion motivated consumers rates much higher
  • 14. The bottom line for you • A powerful way to reach consumers when they are interested in buying • Lower customer acquisition costs • A place to sell more than just the lowest price