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Webjam: Ignore the Hype, Listen to Real Social Media Guidance
 

Webjam: Ignore the Hype, Listen to Real Social Media Guidance

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Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social ...

Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.

http://www.webjam.com

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  • During this time I will be away from most outside contact such as phone calls and all here social media including twitter, Facebook, blogging, or even reading blogs, etc. My email will be limited to necessary things like paying bills and such. It has been great unsubscribing from many daily emails in the first week or so that just bogged me down. Most I barely read anyway. My blog comments are in moderation mode and I have two brothers tending to the blog in my absence.
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    Webjam: Ignore the Hype, Listen to Real Social Media Guidance Webjam: Ignore the Hype, Listen to Real Social Media Guidance Presentation Transcript

    • Ignore the Hype, Listen to Real Social Media GuidanceFacebook action planLexie MendelsonStrategic Development Directorwww.webjam.com@webjamdotcom@lexielexie2bizdev@webjam.com (c) 2010 Webjam Ltd - Confidential
    • Webjam: Working Together to Achieve More (c) 2010 Webjam Ltd - Confidential
    • Come visit Webjam•  O2 Arena•  D56 (c) 2010 Webjam Ltd - Confidential
    • A Glimpse at the Opportunity: Facebook 2010 Users do connect with a brand and engage with brand activities How Engagement will affect your Business2010 Facebook global stats by DigitalSurgeons (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • A Glimpse at the Opportunity: Twitter Global 2010 Users do connect with a brand and engage with brand activities How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • Fact•  90% of people that ‘like’ a Facebook page never go backwww.socialexaminer.com (c) 2010 Webjam Ltd - Confidential
    • Its MY Facebook Newsfeed How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • Social Media is like school How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • Everyone Wants Everybody to ‘Like’ Them How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • You Need to Make it Personal if it’s Every Goingto Go ViralTake a look at your own FB newsfeed and learn..  It might not originate on Facebook; articles / blogs  Your message might not be perfect, that’s OK  The benefits of providing a timeline of promo content  Why aggregating & promoting the small contributors in your community is just as important as the big  Why you need to listen to your community & react quickly to leverage every opportunity  Social media is a resource, be there to answer How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • Good content will be talked about – and spread ARTICLE   COMMENT   FB  NEWSFEED   Business  2012   How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • They will change your message. This is good!Happy World Cancer Day!“Somehow happy seems like amisnomer here.”Stupid Cancer“My new favourite website.”9,000 potential viewers!! (c) 2010 Webjam Ltd - Confidential
    • Initiate timeline content for increased engagement 18  August   3  September   11  September   I’ve  signed  up!   7  days  un1l  I  ride!   The  day  of  the  race!   How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • Aggregate & distribute content to engage 4 stories, 4 sources, no related brand – a missed opportunityNBC Nightly NewsMSNBCABC NewsHollywood ReporterWashington PostAdweek...NO CHARITY MENTION! How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • Social Media is used as a resource = Opportunity Q: “Would like to sponsor a child. What’s the best charity to use?” A: “Plan International for 8 years here. Recommended!” (c) 2010 Webjam Ltd - Confidential
    • How to measure your conversations Daily   Likes of your content   Comments on your content   UNsubscribers   UNlikeswww.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/ (c) 2010 Webjam Ltd - Confidential
    • In SummaryAwareness drives engagement and commitment   Don’t measure your efforts only by ‘fans’ & ‘followers’   Measure by viral activity (likes, shares, retweets.. )   Think about how to allow personalisation   Provide easy to ‘go viral’ content leading up to events   Aggregate & promote the small & the big – win win!   Listen and encourage everyone in your org to use social media   Social media is a resource, be there to answer   Leverage existing events   Know social behavioural types and think about content accordingly   Not all new trends are for you, check demographics How Engagement will affect your Business (c) 2010 Webjam Ltd - Confidential Lexie Mendelson
    • For  your  free  14  day  subscrip1on,  visit:    www.webjam.com     (c) 2010 Webjam Ltd - Confidential
    • Thank you for listeningLexie MendelsonStrategic Development Directorwww.webjam.com@webjamdotcom@lexielexie2bizdev@webjam.com (c) 2010 Webjam Ltd - Confidential