Forget Technology:  The Real Business Value of Enterprise Social NetworksLexie MendelsonStrategic Development Directorwww....
Webjam: Working Together to Achieve              More
What Is An EnterpriseSocial Network?
Enterprise Social Networks 
 Defined 
A set of technologies that create business value byconnecting the members of an organ...
Public Social Network                Enterprise Social Network                                                          si...
What Is The True Value ofEnterprise Social Networks?Four Ways ESN’s Drive Business Value:•  Encourage Sharing•  Capture Kn...
Encourage Sharing•    Creates two-way dialogue•    Makes business personal•    Reduces power distance to leaders•    Conne...
Capture Knowledge•  Identify expertise•  Avoid duplication   and have better co-ordination•  Transfer/Retain knowledge•  I...
Enable Action •    Solve problems faster and better•    Bring outsiders in•    Streamline processes•    Shorten customer f...
Empower People•  Give employees a voice•  Make meaningful contributions and   innovations•  Increase engagement, satisfact...
Top Three Implementation Pitfalls and How to Avoid ThemPain Point #1:Lack of Metrics Means Business Impact Goes Unmeasured...
Pain Point #1: Lack of Metrics MeansBusiness Impact Goes Unmeasured 
•  Organisations admitted they generally do NOT measu...
Top Metrics Measure Engagement
Not Progress against Business 
Goals
Most Organisations Admit 
They Measure ESN’s Poorly
Pain Point #2: Rapidly Developing Technology Platforms Create a Myriad of Confusing Options •  From a technology viewpoint...
Pain Point #3: Integration Into ExistingPlatforms, Workflow, and Access 
Remain a Barrier•  Managing platform proliferation...
Creating an Enterprise Social 
Network Action Plan For Your 
Business1. Objectives•  Identify and prioritise the gaps that...
Creating an Enterprise Social 
Network Action Plan For Your 
Business2. Metrics•  Measure gap-closing, not engagement.•  T...
Creating an Enterprise Social 
Network Action Plan For Your
Business3. Relationship Management•  Budget, staff, and resour...
Creating an Enterprise Social 
Network Action Plan For Your 
Business4. Technology•  Choose your technology based on the r...
How To Calculate Your OwnSocial Return On Investment                    Web (Retention, users, PVs,                     c...
ROI of Employee CollaborationEmployees start new initiatives•  Assume that with improved collaboration you get new R&D tea...
ROI of Employee CollaborationManagers will send less emails• Average manager spends 30 minutes a day answering  emails to ...
Enterprise Social Networks
  Help Companies To Be…More EfficientCreate new communication channels throughself-managed grou...
For	  your	  free	  14	  day	  subscrip2on,	  visit:	                  	  www.webjam.com	  	  
Website:	  www.webjam.com	  	  Email:	  bizdev@webjam.com	  	  	     Phone:	  0208	  390	  8899	   TwiIer:	  @webjamdotcom...
Appendix
Public Social Network                Enterprise Social Network                                                          si...
Scenario                    Why Pursue This PathStandalone Solution
-can exist independently
-can also be integrated into ...
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Webjam - Forget Technology: The Real Business Value of Enterprise Social Networks

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Webjam is a provider of engaging enterprise social media solutions. We help our clients to connect with their employees and customers by providing them with an easy, affordable solution for social publishing and engagement. Our enterprise social media solutions allow you to create your own social intranet, share ideas and insights, and connect your employees.

http://www.webjam.com

This presentation was based on the Altimeter report. Source - Brian Solis.

Published in: Technology, Business
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Webjam - Forget Technology: The Real Business Value of Enterprise Social Networks

  1. 1. Forget Technology: The Real Business Value of Enterprise Social NetworksLexie MendelsonStrategic Development Directorwww.webjam.com@webjamdotcom@lexielexie2bizdev@webjam.com
  2. 2. Webjam: Working Together to Achieve More
  3. 3. What Is An EnterpriseSocial Network?
  4. 4. Enterprise Social Networks 
 Defined 
A set of technologies that create business value byconnecting the members of an organisation throughprofiles, updates, and notifications. Source: Altimeter Group•  But ESN’s are not simply Facebook behind a firewall•  Every enterprise has distinct needs and nuances that require a reframing of a social network Altimeter found that there are six elements of a socialnetwork that are similar — and yet different — between public and enterprise social networks
  5. 5. Public Social Network Enterprise Social Network similar to public networks but also who you are, where you went toPeople Profiles lists work-related associations & school, interests expertise (teams, projects, skills). business objects (client accounts, places and brands also haveObject Profiles documents, expense reports) also have identities and activity streams associated activity streams created by the person; can also similar, created by people interactingUpdates & 
 include chats, video, group with each other, as well as businessActivity Streams messaging and event planning objects and enterprise systems some updates may be required people can completely controlNotifications because of work associations, updates from whom they get updates from the CEO similar, but relationships may be two-way relationships as well as predetermined because of workRelationships one-way follow/subscribe, always associations (departments, team, controlled by the person project, location) employees understand that all updates the nature of relationships dictate can be seen by their employer, hence permissions; greater care must bePermissions & privacy becomes less of an issue; taken to ensure privatePrivacy permissions become a greater concern information stays within the right in terms of who has permission to see circles what information
  6. 6. What Is The True Value ofEnterprise Social Networks?Four Ways ESN’s Drive Business Value:•  Encourage Sharing•  Capture Knowledge•  Enable Action•  Empower people “It’s about relationships, not technology.”
  7. 7. Encourage Sharing•  Creates two-way dialogue•  Makes business personal•  Reduces power distance to leaders•  Connects globally, person by person•  Forms private groups
  8. 8. Capture Knowledge•  Identify expertise•  Avoid duplication and have better co-ordination•  Transfer/Retain knowledge•  Improve best practices
  9. 9. Enable Action •  Solve problems faster and better•  Bring outsiders in•  Streamline processes•  Shorten customer feedback
  10. 10. Empower People•  Give employees a voice•  Make meaningful contributions and innovations•  Increase engagement, satisfaction and retention
  11. 11. Top Three Implementation Pitfalls and How to Avoid ThemPain Point #1:Lack of Metrics Means Business Impact Goes UnmeasuredPain Point #2:Rapidly Developing Technology Platforms Create a Myriad ofConfusing OptionsPain Point #3:Integration Into Existing Platforms, Workflow, and AccessRemain a Barrier
  12. 12. Pain Point #1: Lack of Metrics MeansBusiness Impact Goes Unmeasured 
•  Organisations admitted they generally do NOT measure ESN’s well and would like to see a great deal of improvements•  Only a third believe they measure ESN’s “somewhat well” while none felt they measured it “very well”.•  In fact, a quarter admitted that they did not use any metrics at all to gauge success of their ESN’s.•  With no concrete metrics in place with which to benchmark the ESN, companies found they had few ways to connect ESN behavior to business impact and value.•  With no concrete metrics in place with which to benchmark the ESN, companies found they had few ways to connect ESN behavior to business impact and value.
  13. 13. Top Metrics Measure Engagement
Not Progress against Business 
Goals
  14. 14. Most Organisations Admit 
They Measure ESN’s Poorly
  15. 15. Pain Point #2: Rapidly Developing Technology Platforms Create a Myriad of Confusing Options •  From a technology viewpoint, the ESN space is still in its nascent stages•  Technology offerings tend to fall into three scenarios•  Technology is rapidly evolving
  16. 16. Pain Point #3: Integration Into ExistingPlatforms, Workflow, and Access 
Remain a Barrier•  Managing platform proliferation: “Oh no, not another one!”•  Integrating into existing workflows•  Providing access to all employees
  17. 17. Creating an Enterprise Social 
Network Action Plan For Your 
Business1. Objectives•  Identify and prioritise the gaps that relationships can fill.•  Design your long-term goals for the ESN with purpose.•  Paint the path in gold.
  18. 18. Creating an Enterprise Social 
Network Action Plan For Your 
Business2. Metrics•  Measure gap-closing, not engagement.•  Track relationships, not conversations.
  19. 19. Creating an Enterprise Social 
Network Action Plan For Your
Business3. Relationship Management•  Budget, staff, and resource appropriately.•  Get executives involved.•  Foster transparency to create an open culture.•  Create incentives and rewards for participation.Especially powerful when the recognition comes fromsomeone unexpected - like an executive - and iswidespread throughout the organisation.
  20. 20. Creating an Enterprise Social 
Network Action Plan For Your 
Business4. Technology•  Choose your technology based on the relationships you want to build - not features.•  Prioritise technology options based on your objectives.•  Have simple guidelines in place.•  Deploy in partnership and in one department first.
  21. 21. How To Calculate Your OwnSocial Return On Investment   Web (Retention, users, PVs, conversions)   Social (Engagement, segmentation, activity index)   Brand (Keyword analysis, reputation, sentiment, ranking)
  22. 22. ROI of Employee CollaborationEmployees start new initiatives•  Assume that with improved collaboration you get new R&D teams•  10% of the R&D projects generate a value of £500,000•  Thanks to the collaboration solution 10% of the new teams will generate new value•  Assume 20 new projects are created that wouldn’t exist otherwise•  2 of them will create added value•  £1,000,000 added value is being createdEmployees can find information easier•  Average employee spends 20 minutes a day looking for info•  Average salary is £55,000•  Cost to company of 2,000 employees * £55,000 / 221 working days / (480/20) per day = £20,739 per day•  Thanks to the collaboration solution employees need 8 minutes less to find information.•  This would lead to a total cost reduction of £8,296 per day or £1,8 million per year
  23. 23. ROI of Employee CollaborationManagers will send less emails• Average manager spends 30 minutes a day answering emails to his team members• Average salary is £70,000 per year• Total cost to company with 300 managers: 300*£70,000 / 221 working days / (480/30) = £5,939 per day• Thanks to the collaboration solution managers need 10 minutes less to answer emails• This would lead to a total cost reduction of £1,980 per day or £437,500 per year
  24. 24. Enterprise Social Networks
 Help Companies To Be…More EfficientCreate new communication channels throughself-managed groups to optimise information flows forknowledge sharing and talent finding…More InnovativeSurface employee ideas and innovation:transform your employees into your own marketresearch team identifying talent, new projects andideas, develop a collaborative environment…More OpenGive employees a voice and let them speak, listenand engage as a community by creating a moreopen and transparent environment. Successfulengagement often results in external brandadvocacy
  25. 25. For  your  free  14  day  subscrip2on,  visit:    www.webjam.com    
  26. 26. Website:  www.webjam.com    Email:  bizdev@webjam.com       Phone:  0208  390  8899   TwiIer:  @webjamdotcom  
  27. 27. Appendix
  28. 28. Public Social Network Enterprise Social Network similar to public networks but also who you are, where you went toPeople Profiles lists work-related associations & school, interests expertise (teams, projects, skills). business objects (client accounts, places and brands also haveObject Profiles documents, expense reports) also have identities and activity streams associated activity streams created by the person; can also similar, created by people interactingUpdates & 
 include chats, video, group with each other, as well as businessActivity Streams messaging and event planning objects and enterprise systems some updates may be required people can completely controlNotifications because of work associations, updates from whom they get updates from the CEO similar, but relationships may be two-way relationships as well as predetermined because of workRelationships one-way follow/subscribe, always associations (departments, team, controlled by the person project, location) employees understand that all updates the nature of relationships dictate can be seen by their employer, hence permissions; greater care must bePermissions & privacy becomes less of an issue; taken to ensure privatePrivacy permissions become a greater concern information stays within the right in terms of who has permission to see circles what information
  29. 29. Scenario Why Pursue This PathStandalone Solution
-can exist independently
-can also be integrated into It’s fast, easy and cheap
enterprise apps Most are developing integration APIsCollaboration
 Collaboration platforms are already-tends to be one major social and in-house. ESN is a featureplatform in each that is easily ‘turned on.’organisationEnterprise Application 
Add-On
 While not inherently a collaboration-integration into critical platform, it can turn on or layer onenterprise apps
 social technology to make them an ESN
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