Social Media Application Case Study in India

Intex Beat Battle
India’s First Multiple Platform Synchronized Social Contest!!
Period – 20 July – 17 Aug 2010

The Brief
To demonstrate the power of Intex Elegance 5.1 Channel Speakers
&
Spread the word virally across the Social network and create a permanent platform for consumer engagement for the brands’ extensive product line

Our Solution – A Virtual Music Mixer!
An engaging and interactive flash based gaming application that virtually demonstrate the power of Intex Elegance 5.1 Speakers
User need to mix these notes to create music loud enough to make items in the room fall and earn points
A fully functional music dashboard that can be controlled through keyboard

Our Solution - India’s First Multiple Platform Synchronized Social Contest!!
www.orkut.com
Facebook.com
www.intextechnologies.com
In order to bring down all the reach barrier we published the application across Facebook, Orkut and Intex webpage with a single source backend!!
* Click on the link to go to the app

Branding, reach and engagement – Leading on all front
The Results

Great Visibility and branding
5 Sec Preload while the game loads
Multiple branding within the game
10 Sec Post roll while the score loads
Application Welcome Page
Branded Feeds

Results - Huge Engagement and Reach
18,244 Fans and ~ 300 Fans added each day!
Total Views – 30,000
Branded Reach – 1.6 Mn +
Highly Interactive
Wall Interaction – 29866
Average Interaction per post – 36
Post Quality 11.5
Average – 4690 Monthly Users
Each feed getting an average of 15000-28000 engagement through Wall feeds etc

No more REACH barriers!! Promote anywhere, Play anywhere! Total Facebook Page Views – 12,000 Branded Feed Reach – 1.5 Mn in just 1 Month!!!!
Google Adv
Friends Suggestions
Friends Referrals
Social Adv
Share on Facebook, Orkut
Orkut Promotion
Viral Feeds
Display Adv
Mail Referrals

Summary
The Campaign performed on all evaluation metric
Reach – 1.5 Mn branded reach through feeds and referrals
Engagement – Almost 1100 active fans everyday!
Branding – Multiple branding opportunity
The Campaign is just reached half way and 2 more rounds of the contest are still due
Almost 30% of all application users came through referals!!
And No.1 Technology brand on Facebook*
*www.media2win.com

So Gear Up for BEAT BATTLE!!

Social Media Application Case Study in India

by Webitude on Jul 20, 2010

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