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Yjlc meeting
 

Yjlc meeting

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    Yjlc meeting Yjlc meeting Presentation Transcript

    • Creating Engagement: Best Practices in Social Media March 22, 2011 Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, Facebook: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Social Media Revolution Source: http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded#
    • Agenda
      • Social media overview
      • Major social media tools
        • Facebook
        • Blog
        • Twitter
        • LinkedIn
      • Engaging people
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Familiarity Level
      • On a scale of 1-5 (1 = not at all, 5 = expert), how familiar are you with using:
        • Internet
        • Facebook
        • Twitter
        • Blogs (reading or creating)
        • LinkedIn
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Social Media Overview Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • What Is Social Media?
      • Regular media = 1-way street
        • You can read a newspaper or listen to a report on TV, but you have limited ability to give your thoughts on the matter.
      • Social media= 2-way street
        • Gives you the ability to communicate too.
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Source: http://www.briansolis.com
    • Why Is Using Social Media Important?
      • People are talking about you anyway
      • People expect more targeted, personal messages
      • It’s an effective, lower cost way to market and communicate
      • Builds stronger loyalty
      • Easy to become your own “media”
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • As Many People Are Using Social Media As Email! Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: The Kbuzz
    • What Can Social Media Do for You?
      • Better understand what people want
      • Strengthen your community
      • 2-way communication
      • Help establish you as a thought leader
      • Help people feel heard
      • Find new members
      • Increase awareness
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Benefits of Social Media (% of Execs) Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • How Does Social Media Do This?
      • It’s viral
      • Fast way to communicate
      • Broader communication
      • Less intrusive
      • Less expensive
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • How Are Non-Profits Using Social Media?
      • Creating causes on Facebook
      • Blogging about what their organization does
      • Creating videos
      • Leveraging their supporters to raise money
      • Creating relationships to find new donors
      • Creating alumni groups
      • Promoting events
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
      • Blogging
      • Micro-blogging
      • Social bookmarking/tagging
      • Photo sharing
      • Online communities
      • Interactive Webinars
      • Smaller social networks that cater to business owners (Biznik and BizSugar)
      • Video sharing
      • Event sharing
      • Commenting
      • Reviews
      • Crowd Sourcing/ Wikis
      • Foursquare/ location based
      • Ratings and reviews (your site or external sites)
      • Podcasts
      What are some types of social media?
    • Major Social Media Tools Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Facebook
      • What is Facebook? People connecting with friends and organizations
      • What can it do for you?
        • Strengthen your community
        • 2-way communication
        • Help people feel heard
        • Find new members
        • (Help establish you as a thought leader)
        • Increase awareness
    • Demographics Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
      • Largest age group is 35-54
      • Fastest growing age group is 55+
      • 65% over 25 years --- not just kids!
      Source: iStrategyLabs
    • Benefits and Disadvantages
      • Benefits
        • Viral
        • Create a community of fans
        • Growing
        • Widespread
      • Disadvantages
        • Sometimes tough to engage people on fan pages
        • Privacy concerns
    • Blogs
      • What is a blog? A blog (web + log) is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video.
      • Over 150 millions blogs
      • What can it do for you?
        • 2-way communication
        • Help establish you as a thought leader
        • Find new members
        • Increase awareness
    • Benefits and Disadvantages
      • Benefits
        • anyone can start a blog
        • easy to get started
        • great for SEO (Search Engine Optimization)
        • establishes you as expert
        • Blog content doesn’t just have to be writing
      • Disadvantages
        • many blogs
        • takes effort to keep current
        • slower impact
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Blogs, cont.
      • 10 ways you can use blogs…
      • Report back from an event or conference
      • Involve staff and take advantage of their knowledge
      • Involve volunteers and document their work
      • Provide resources and information to constituents
      • Provide resources and information from constituents
      • Give constituents a place to voice their opinion
      • Give constituents support
      • Create the media coverage constituents want
      • Give constituents the power and tools to create change
      • Reach potential donors
      Source: Netsquared.org
    • Example Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Twitter
      • What is Twitter? A micro-blog where people connect with people who have similar interests
      • What can it do for you?
        • Better understand what people want
        • Strengthen your community
        • 2-way communication
        • Help establish you as a thought leader
        • Help people feel heard
        • Find new members
        • Increase awareness
    • Benefits and Disadvantages
      • Benefits
        • Easy to use
        • Quick bursts of information
        • Robust search
        • Open following
        • Very viral
        • Powerful relationships
        • “ Google Juice”
      • Disadvantages
        • Hard to use effectively
        • Takes time to build relationships
    • Demographics
      • 45-54 year olds are more likely than average to use Twitter
      • 12-24 year olds are less likely to use Twitter
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Demographics, cont. Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: Social Media Today, Jan 2009
    • LinkedIn
      • A database of professionals
        • But it’s so much more!
          • Discussions
          • Connections
          • News articles
          • Job postings
          • Events
      • What can it do for you?
        • 2-way communication
        • Help establish you as a thought leader
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • Demographics Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Source: ePlan, Summer 2008
    • Benefits and Disadvantages
      • Benefits
        • Great networking tool
        • Discussions can be robust
        • Can post events
      • Disadvantages
        • Only way to officially communicate as a company is with groups
        • Many people just use it as a database
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • How to Engage People Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • How to Engage People
      • Ask questions for people to answer
      • Post interesting content (not just your own)
      • Run a poll
      • Ask for people’s opinions (i.e. which name do you like better)
      • Get them to share with their friends
      • Be personable
      • Comment as your page
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • How to Engage People
      • Give away prizes
      • Ask them to create content
      • Ask them to compete for a prize
      • Ask them to link to you
      • Provide useful tips (they’ll share)
      • Write good content
      •  They may be engaged by just “listening”!
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    • How to Engage People (Twitter specific)
      • Retweet their content
      • Respond to something they said
      • Ask a question about what’s in their bio
      • Say hello to new followers or people you want to follow you
      • #FollowFriday
      • Ask for help!
      Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com