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Thorsten Eining, "State of the Domain Name Industry"
 

Thorsten Eining, "State of the Domain Name Industry"

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    Thorsten Eining, "State of the Domain Name Industry" Thorsten Eining, "State of the Domain Name Industry" Presentation Transcript

    • State of the DomainName Industry
      Thorsten Einig
      Managing Director Europe
      Tucows/OpenSRS
    • About OpenSRS
      • Largest domain wholesale provider
      • 12,000+ resellers worldwide
      • Industry leading in various product lines:
      • Domains: gTLDs and a wide range of ccTLDs
      • Trust: SSL from top 5 vendors, Sitelock, Truste
      • Publishing: GoMOBI
      • Email
      • Offices in Canada, USA, UK, Germany, Netherlands
    • Developments in the Domain Industry
      It’s still growing!
      It’s on the brink of a massive address explosion
      It’s gone mobile
    • State of the industry:
      1. It’s still growing
    • The end of domain names….
      “Haines argued … companies' interactions with their customers could take place so often on Facebook that company Web sites would fall by the wayside.”
      -CNET
      Stephen Haines, Commercial Director, Facebook UK
    • … is nowhere near!
      The Overall Market: More than 215 million
    • But in fact: growing and growing
    • ccTLDs: Almost Half the Space
    • The Stars!
    • Strong Growth in Eastern Europe (example .EU)
      euRID Quarterly Progress Report Q1 2011
    • State of the industry:
      2. It’s on the brink of a massive address explosion
    • New Top Level Domains
      • “Right of the dot” will finally matter
      • Broken into three categories:
      • .BRAND TLDs: .OPENSRS, .GOOGLE, .FACEBOOK
      • GENERIC TLDs: .SEARCH, .WEB, .BLOG, .HOST
      • COMMUNITY / SPECIAL INTEREST TLDs: .TORONTO, .PARIS, .ECO
    • Expectations and Timelines
      • January – April 2012: Applications accepted
      • April 2012: Cards turned over
      • November 2012: Applications approved
      • Application fee: $185k (if successful)
      • Partially refundable
      • Legal fees, marketing fees, etc. (potentially contentions, auctions, clarifications)
      • Approx. 400 – 1,500 applications expected
    • What are the Opportunities?
      • A new game with a new deck will start
      • Widen your targets:
      • new customers by selling new extensions
      • new markets with hundreds of new extensions (geographical or verticals)
      • Secure your brand and community!
      • With your own TLD?
      • Follow developments and make your choices
    • State of the industry:
      3. It’s gone mobile
    • Mobile is Mainstream
      • Google: 15% of web traffic is now mobile
      • 30% (!!!) of all restaurant queries are mobile
      • Not having a mobile presence is like closing your site for one day per week
      • More hosting companies now offering mobile products and tools
    • Tucows’ Experience
      • Offering GoMOBI since beginning of 2011
      • Hosting customers want separate sites aimed at mobile users – not their existing site crammed into a mobile device
      • Are willing to pay several dollars a month
      • Free trials convert like crazy
      • Often attach another domain to it
    • Key Points
      • The domain market is still growing
      • ccTLD sales are booming (and profitable)
      • New TLDs will change the perception of domains
      • Mobile products and services are gaining traction quickly and add further to the growth of the domain market
    • Thank You!
      Thorsten Einig
      Managing Director Europe
      teinig@tucows.com
      Visit me at the OpenSRSbooth!