Social Media Marketing for Small Buiness BlogWorld '09

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In this presentation, you will learn keys elements to social media success for businesses and brands and some practical steps to achieve the success that you are after.

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Social Media Marketing for Small Buiness BlogWorld '09

  1. Social
Media
for
Small
 Businesses
 Nelly
Yusupova
 Twi9er:

@DigitalWoman
 Email:





nelly@cgim.com
 Website:
h2p://www.webgrrls.com

  2. The
individual
is
at
the
 centre
of
the
social
 media
revolu@on


  3. Tenor
 Listening
 Protocols
 Who
is
Who

  4. Listening
Tools
 • 
Google
Alerts
 •  Addictomatic • 
Google
Reader
 •  TweetDeck or Seesmic •  Socialmention.com 

  5. Add
Value
 Show
You
Care
 Engaging
 &
 Deal
with
Issues
 Par@cipa@ng
 Build
Reputa@on
 Build
Credibility

  6. Register
Social
Media
 Name
 http://namechk.com
  7. Getting Started in Social Media to ensure Success 1.
Define
your
Goals
 2.
Define
your
Strategy

  8. Getting Started in Social Media to ensure Success
  9. Getting Started in Social Media to ensure Success Social
Media
from
a
 business
perspec@ve
is
 outreach


  10. Getting Started in Social Media to ensure Success Social
Media
=
“Pre
Sell”
 visitor Website


Call
to
Ac@on
 Signup for Product Trial Signed up for Event/Webinar Filled out form to receive free whitepaper prospect Clients or Perspective Clients
  11. Getting Started in Social Media to ensure Success 1.
Define
your
Goals
 2.
Define
your
Strategy
 3.
Measure
Success

  12. Getting Started in Social Media to ensure Success What
to
Measure
 Goal:
Raising
Brand
Awareness
 • 
Frequency
of
menCons
 • 
PosiCve
or
negaCve
 • 
The
context
of
the
menCons

  13. Getting Started in Social Media to ensure Success What
to
Measure
 Goal:
Driving
Traffic

 • 
Number
of
links
opened
 • 
Click
throughs
 • 
Click
through
raCo
 • 
Where
traffic
comes
from


  14. Getting Started in Social Media to ensure Success What
to
Measure
 Other
things
you
can
measure
….
 • 
Conversion
rate
 • 
Subscribers
 • 
Fans
 • 
Page
views
 • 
Inbound
links
&
bookmarks

  15. Getting Started in Social Media to ensure Success I
don’t
have
@me
for
this!

  16. Getting Started in Social Media to ensure Success Time
Management
Tips
 •  Start Slow • 
Go
Niche
 •  Link your accounts •  Schedule “Social Networking” time •  Use AtomKeep • 
Hire
Someone

  17. Getting Started in Social Media to ensure Success Summary
 •  Individual is the center of the social media revolution • 
Have clear & articulated goals
 •  Listen to what your community is saying •  Have specific call to action on your site •  Track Success • 
Manage
your
Cme

  18. Q
&
A
 Nelly
Yusupova
 Twi9er:

@DigitalWoman
 Email:





nelly@cgim.com
 Website:
h2p://www.webgrrls.com


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