Social Media Marketing for Small Buiness BlogWorld '09

Social Media for Small  Businesses  Nelly Yusupova  Twi9er:  @DigitalWoman  Email:      nelly@cgim.com  Website: h2p://www.webgrrls.com 

The individual is at the  centre of the social  media revolu@on  

Tenor  Listening  Protocols  Who is Who 

Listening Tools  •  Google Alerts  •  Addictomatic •  Google Reader  •  TweetDeck or Seesmic •  Socialmention.com  

Add Value  Show You Care  Engaging  &  Deal with Issues  Par@cipa@ng  Build Reputa@on  Build Credibility 

Register Social Media  Name  http://namechk.com

Getting Started in Social Media to ensure Success 1. Deﬁne your Goals  2. Deﬁne your Strategy 

Getting Started in Social Media to ensure Success

Getting Started in Social Media to ensure Success Social Media from a  business perspec@ve is  outreach  

Getting Started in Social Media to ensure Success Social Media = “Pre Sell”  visitor Website   Call to Ac@on  Signup for Product Trial Signed up for Event/Webinar Filled out form to receive free whitepaper prospect Clients or Perspective Clients

Getting Started in Social Media to ensure Success 1. Deﬁne your Goals  2. Deﬁne your Strategy  3. Measure Success 

Getting Started in Social Media to ensure Success What to Measure  Goal: Raising Brand Awareness  •  Frequency of menCons  •  PosiCve or negaCve  •  The context of the menCons 

Getting Started in Social Media to ensure Success What to Measure  Goal: Driving Traﬃc   •  Number of links opened  •  Click throughs  •  Click through raCo  •  Where traﬃc comes from  

Getting Started in Social Media to ensure Success What to Measure  Other things you can measure ….  •  Conversion rate  •  Subscribers  •  Fans  •  Page views  •  Inbound links & bookmarks 

Getting Started in Social Media to ensure Success I don’t have @me for this! 

Getting Started in Social Media to ensure Success Time Management Tips  •  Start Slow •  Go Niche  •  Link your accounts •  Schedule “Social Networking” time •  Use AtomKeep •  Hire Someone 

Getting Started in Social Media to ensure Success Summary  •  Individual is the center of the social media revolution •  Have clear & articulated goals  •  Listen to what your community is saying •  Have specific call to action on your site •  Track Success •  Manage your Cme 

Q & A  Nelly Yusupova  Twi9er:  @DigitalWoman  Email:      nelly@cgim.com  Website: h2p://www.webgrrls.com 

Social Media Marketing for Small Buiness BlogWorld '09

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