Last minute social media tips for Xmas

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There's only a few weeks left until Christmas but you can still use social media to improve your sales and customer relationships this festive period! Even if you aren't doing much online at the moment, these quick tips will get you up and running in minutes.

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  • Last minute social media tips for Xmas

    1. 1. Xmas and 2014 ©WEBER SHANDWICK 2013 All rights reserved
    2. 2. Xmas 2014 – the clock is ticking!  You’ve already missed last posting dates for most of the world by surface mail  Tues Nov 19 for Western Europe  Fri Nov 29 for Armed Forces  Dec 4 for NZ & Far East  Fri Dec 6 for Africa  Tues Dec 10 for Canada & France  Fri Dec 13 for USA  Sat Dec 14 for Western Europe  Fri Dec 20 for UK 1st Class  Tues Dec 24 for my house ©WEBER SHANDWICK 2013 All rights reserved
    3. 3. For a Xmas win think like these teams… ©WEBER SHANDWICK 2013 All rights reserved
    4. 4. What is there still time to do? ©WEBER SHANDWICK 2013 All rights reserved
    5. 5. Xmas 2014 – the clock is still ticking!  Find some key influencers or people online and get products out to them  Get bloggers to do reviews  Organise Twitter events like drink tasting, film watching  Take it experiential and go onto the streets  Find some hook or nugget that is even remotely newsworthy  Host an event at your premises ©WEBER SHANDWICK 2013 All rights reserved
    6. 6. Your website  It is all SEO shiny yes? Keywords on each page and in headings?  People can access it through their mobiles and it loads quickly, yes?  On the front page you have quick links to buying items?  You are pointing out what the most popular items are, yes?  It does clearly state what sort of returns policy you may have?  There’s lots and lots of contact details that will be checked over December? ©WEBER SHANDWICK 2013 All rights reserved
    7. 7. What are my keywords? ©WEBER SHANDWICK 2013 All rights reserved
    8. 8. Social Media  Pick your platforms well and be realistic about the time you have to service them – and build up an audience – and make sure people know where to find you       Twitter Instagram/Pinterest Blog Facebook/G+ App Email newsletter ©WEBER SHANDWICK 2013 All rights reserved
    9. 9. Tis the season to be tweeting      Please use Hootsuite Set up lists Monitor by geography Use Trendsmap Monitor what people are saying about competitors ©WEBER SHANDWICK 2013 All rights reserved
    10. 10. Blog, blog, blog  Still a quick way of reaching people  Easy to set up  If cash poor set up a Tumblr or Wordpress site – worry about the hosting in the New Year  Have consistent, relevant content  Promote items  Interviews  Tips/advice  Round up of what other bloggers say  Review people or events ©WEBER SHANDWICK 2013 All rights reserved
    11. 11. Making the actual money Face-to-face transaction can cost up to £11.28 while an equivalent contact centre episode expends £6.35 yet a similar transaction online incurs just 46 pence of cost. ©WEBER SHANDWICK 2013 All rights reserved
    12. 12. ©WEBER SHANDWICK 2013 All rights reserved
    13. 13. ©WEBER SHANDWICK 2013 All rights reserved
    14. 14. Quickly setting up an online store  Get a PayPal Account  Set up on Etsy, eBay, Amazon – any place you think is relevant to your business and has traffic  Everyone has something to sell so why not offer a simple PDF gift voucher – great for that last minute panic buy  Think of your customers – and think what you like when shopping online ©WEBER SHANDWICK 2013 All rights reserved
    15. 15. Don’t forget Xmas Day  Scheduled tweets or someone actually doing it for you on the day  Should you offer some form of support?  The busiest day of the year for new tablet and phone activations  18 million devices activated last year (7m in 2011, 2.8m in 2010)  382million apps downloaded last year (242m in 2011) ©WEBER SHANDWICK 2013 All rights reserved
    16. 16. Rinse and repeat for January sales ©WEBER SHANDWICK 2013 All rights reserved
    17. 17. 2014: Sadly it’s more Jar Jar Binks than jetpacks ©WEBER SHANDWICK 2013 All rights reserved
    18. 18. 2014: Sadly it’s more Jar Jar Binks than jetpacks ©WEBER SHANDWICK 2013 All rights reserved
    19. 19. 2014: Sadly it’s more Jar Jar Binks than jetpacks @needadebitcard ©WEBER SHANDWICK 2013 All rights reserved
    20. 20. The basic tips for 2014…  If on Twitter, use a tool like Hootsuite or Tweetdeck for better engagement and monitoring  Keep your tweets to under 120 characters so they are easy to share  Monitor for your Twitter name and brand name  Know what your keywords are and try to mention them in the first 100 characters of everything you do, especially blogs  Tools like Google Alerts, Google Analytics and Mention.net make life a lot easier – and are free  Use Facebook Power Editor for better control over Facebook Ads  Respond quickly to people, engage lots  Mobile is only going to continue to grow  Bit.ly links are very useful (and you know to add a + at the end)  You might even see Google+ as a LInkedIn – not Facebook - killer ©WEBER SHANDWICK 2013 All rights reserved
    21. 21. So what should we see in 2014  More of the same – but done better  More companies acting like media firms  Agility  A move towards what is known as Social Businesses  A continuing move to mobile/second screen devices  Less reliance on text  More of the 7:2:1 content rule  Getting rid of the ‘content is king’ mantra ©WEBER SHANDWICK 2013 All rights reserved
    22. 22. But what about the sexy, tweetable stuff .scot ©WEBER SHANDWICK 2013 All rights reserved
    23. 23. Let’s assume some basics. You all know… ©WEBER SHANDWICK 2013 All rights reserved
    24. 24. More companies acting like media firms  Use video, audio, text, visuals to reach out to people  Vary your platforms of engagement  Use tools like Piktochart and Prezzi to make data more interesting and visual  Plan your content – use an editorial calendar – and be consistent. Podcasts every Wednesday for example  Vary your styles like a newspaper – have humour  Use linkbaiting tactics ©WEBER SHANDWICK 2013 All rights reserved
    25. 25. More of the same… but done better  Know your goals and make everything you do an end towards that goal  Be on the platforms you are comfortable with and use them well  Consistency in effort and personality  Know your story. HAVE a story! ©WEBER SHANDWICK 2013 All rights reserved
    26. 26. More engagement  Don’t spend all your time on your own sites or networks  Go out there, visit Reddit, leave comments on other blogs, pass on useful information to people out there in the digital lands  Don’t wait for people to come to you  At the same time, remember:  Be relevant  Be useful  Be helpful ©WEBER SHANDWICK 2013 All rights reserved
    27. 27. Better ROI “Face-to-face” transaction can cost up to £11.28 whereas an equivalent contact centre episode expends £6.35 yet a similar transaction online incurs just 46 pence of cost. Scottish Government ICT Study http://www.scotland.gov.uk/Resource/Doc/351231/0117794.pdf ©WEBER SHANDWICK 2013 All rights reserved
    28. 28. The Social Business  A business that reacts quickly to opportunity  A business that will have – in many cases – done away with a lot of middle management  Where employees are amongst the most valued stakeholders and have a say in the running of the firm  A company more open and engaging – with the goal of being helpful and improving – with all stakeholders  In many cases, non-silo models ©WEBER SHANDWICK 2013 All rights reserved
    29. 29. The second screen  Laptops but more so Tablets, mobiles, Google Glass and similar variants – screens being used while doing other activities  Making use of this can be a golden opportunity  Engage in relevant chat, have info ready for when people hit their second screens  Make sure content is suitable for these platforms – don’t cram the same info on a 4” screen as you would a 42” TV screen ©WEBER SHANDWICK 2013 All rights reserved
    30. 30. Less reliance on text…  Content comes in more than one form  Will always have a role to play in SEO but people demand more now  Use videos – long and short – whitepapers, events, audio, staff training, presentations – get them all online if there’s relevance to an audience that will see you in a positive light  Always err on the side of brevity  Make sure it all loads quickly – and make sure people can share it  Use tools to see what works for others ©WEBER SHANDWICK 2013 All rights reserved
    31. 31. The 7:2:1 rule  For every 10 pieces of content you post…  7 should be non-promotional and helpful to others  2 can be semi-promotional  1 can be a blatant plug  That doesn’t mean you abandon relevance. A restaurant can share recipes or cooking videos that people want  Accountants can share tax advice on donations to charities ©WEBER SHANDWICK 2013 All rights reserved
    32. 32. Getting rid of Content is King ©WEBER SHANDWICK 2013 All rights reserved
    33. 33. Thank you Craig McGill Digital Strategist, Scotland/Ireland 0141 333 0557 07584 385 571 @craigmcgill @wsscotland uk.linkedin.com/in/craigmcgill/ cmcgill@webershandwick.com Jar Jar Binks © Lucasfilm/Disney / James Bond/Thunderball ©MGM and others ©WEBER SHANDWICK 2013 All rights reserved

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