Why Brands should Listen to Social Media conversations


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We are witnessing a social change where power is shifting back in the hands of consumers and none other than Social Media is fueling the change. Learn how brands can utilize the dynamics of social conversations without disturbing but igniting them.
If not now but soon brands will realize that Social Media Monitoring is inevitable and brands will have to embrace the change.

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Why Brands should Listen to Social Media conversations

  1. 1. IncPot
  2. 2. Coverage Comprehensive coverage of social media sites, blogs, news sites, discussion forums, YouTube, Flickr and custom sites Ability to track owned and competitor’s social profiles Keyword Query Formation Ability to quickly setup keyword query through step by step process which is intuitive Data Reporting Users can create custom dashboards accordingly to the use cases Users can download data in excel and reports in pdf/jpeg format Users can view trends in the conversations and top platforms where they are taking place User can view the list of top influencers making the conversations Users can also receive email alerts and daily reports Analytics Users can view sentiment analysis of the conversations Users can view the demographics (Location, Age and Gender) distribution of people talking Users can view the top keywords around the conversations and their contribution to negative and positive Users can change the sentiment and provide feedback to the system
  3. 3. Engagement Users can add multiple social sites like Facebook, Twitter and LinkedIn Users can view the conversations happening in their network in one place through intuitive UI Users can reply, comment, post, RT, mentions and assign from the console itself Users can create separate tab for managing conversations from multiple sources Publishing Users can schedule a message in multiple networks in one go Users can attach images/photos to messages Users can upload messages in bulk for large amount of scheduling Users can view the click stream analytics of the messages from the console itself
  4. 4. Owned Social Profiles Users can receive analytics for Facebook pages, Twitter and LinkedIn Groups Users can view Post Analysis, Network Analysis, Fan Analysis for the Accounts Users can view top fans or followers from the network Users can which post of theirs are performing better and at which time people are more active Users can download the report in pdf format Comparison Users can add competitor’s Twitter handle and Facebook pages to the system. Users can benchmark against the activities of the competitor’s in terms of number of post and engagement
  5. 5. Group Messages Users can use automated tagging functionality to filter the messages based on keywords or patterns and tag it Users can filter the data collected through platforms, task status, demographics, sentiments and keywords Task Creations Users can more than 2/3 users to the system and share the profile dashboards and channel access Users can assign any messages to particular users and leave a note on it based on priority Every task created is assigned an unique ticket number for tracking and is available under task manage Reporting Users can view workflow analytics like number of messages responded and average turn around time of the team