SMQ Analysis for Indian Two Wheeler Industry - Feb'14 Issue

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• In this analysis, we have considered eight Indian Two Wheeler Companies to understand their social media focus and engagement. A better ranking indicates better social media channel focus and engagement within a specific time period. The eight major brands which are considered for this are - Hero Motocorp, Royal Enfield, Suzuki Motorcycle, Mahindra Two Wheelers, Yamaha Motor, TVS Motor, LML and Honda. Note that, one other major competitor “Bajaj Auto” is not considered in this analysis, because it promotes its different brands like, Pulsar, Discover individually and it does not promote itself in social media at a company level.

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