Moms go Social Media savvy! What are mothers busy with? Nursing kids, sending children to school, cleaning home and buying groceries? Well… that is very old news! New-age mothers do not just dothis; but they also find time for various other activities to keep them connected with rest of the world. Mothers these days are technologically more advanced than you might even imagine! They are super-connected virtually as they areveryactive users of social media. Today’s digital momscommunicate on smartphones, exchange ideas through blogs, share thoughts on Facebook, suggest solutions through Twitter, populate interests via Pinterest, discuss concerns on Quora and even shop online. Mothers, especially in India are the gateway to sales; she is still the Chief Purchasing Officer at home! The shopping she does is not restricted to herself; but also for her family and friends. Did you know… that about 58% of all online purchases are done by women; the rest are probably men buying what the women at home asked them to buy!No doubt; momsthese days have embraced social media to the fullest, it has now become the part and parcel their shopping agenda. Let us further find out how mothers make use of social media to meet their shopping requirements.

1. HOW MOMS USE
SOCIAL MEDIA TO SHOP
How much does online networking influence our shopping habits?

2. WHY SOCIAL MEDIA FOR SHOPPERS?
• First place shoppers turn for advice
• Belief in virtual word-of-mouth
• Convenience & time-saving
• Fetch great deals
• Helps shoppers stay trendy
• Online recommendations and
suggestions are highly valued

3. SOCIAL MEDIA PLATFORMS MOMS FAVOUR
 Facebook, Twitter and Pinterest - three
most popular social media platforms among
moms
 Pinterest was the platform that most moms
tried for the first time in the recent times
 Instagram is the technology moms are
likely to try in future
 Polyvore and Olioboard are the new online
services moms are exploring

4. 81% BLOG
of users
Blogs are one of the chief influencers when it
comes to purchasing decisions.
Moms approach blogs with an open mind to
learn something about particular topics related
to child care or baby products.
Depending on how influential the blogger is,
parents trust their recommendations

5. 81% PINTEREST
of users
Moms play a huge role in the rise of this social media
channel.
Destination for discovering products, shopping
inspiration, and tracking.
Moms are usually here to find cool stuff for their kids.
They are open to getting a direct recommendation on
a product.

6. 73%
of users
TWITTER
Moms turn to twitter for recommendations for apparels
and toys for kids.
They enrol themselves in special contests through
companies’ Twitter pages where they can avail
discounts.
They also join workshops and other training classes
like parenting, recipes for children, etc.

7. 67% FACEBOOK
of users
Online users spend more time on Facebook than any other
website.
Though their main focus is on connecting with friends and
family, they also get into conversation with friends to find out
cool products and brands.
Facebook ads attract many moms. Ads influence their buying
decisions.
Some moms enjoy interacting with their favourite brands as it
makes them feel more loyal to the brand.

8. TOP SOCIAL MEDIA SHOPPING CATEGORIES
Video Games
Toys

9. SOCIAL MEDIA INFLUENCE
Percentage of consumers that use social media for specific product category
video games
27%
and systems
baby
16%
food
baby and
23%
toddler toys chocolates
8%
and sweets

10. DIGITAL MOMS ON SOCIAL MEDIA
Mothers are the gateway to sales.
In India, mother is still the Chief Purchasing Officer at home!
The shopping she does is not restricted to herself; but also for her
family and friends.
Social Media has now become the part and parcel of any mother’s
shopping agenda. They have embraced social media to the fullest.

11. www.webenza.com