Moms go Social Media savvy!
What are mothers busy with? Nursing kids, sending children to school, cleaning home and buying groceries? Well… that is very old news! New-age mothers do not just dothis; but they also find time for various other activities to keep them connected with rest of the world.
Mothers these days are technologically more advanced than you might even imagine! They are super-connected virtually as they areveryactive users of social media. Today’s digital momscommunicate on smartphones, exchange ideas through blogs, share thoughts on Facebook, suggest solutions through Twitter, populate interests via Pinterest, discuss concerns on Quora and even shop online.
Mothers, especially in India are the gateway to sales; she is still the Chief Purchasing Officer at home! The shopping she does is not restricted to herself; but also for her family and friends. Did you know… that about 58% of all online purchases are done by women; the rest are probably men buying what the women at home asked them to buy!No doubt; momsthese days have embraced social media to the fullest, it has now become the part and parcel their shopping agenda.
Let us further find out how mothers make use of social media to meet their shopping requirements.