Content is King


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What makes content so important in the digital world? Simple – Content has the power to invite and influence. The magic of words combined with design and other elements like audio and visual effects decide one’s digital image. In short – content is the core of everything on the digital planet.

Content is a powerful weapon in social media marketing. Each social media platform has a definite context and a different segment of audience. Hence it becomes highly important to present the content in various formats like blogs, pod-casts, slide presentations, videos for effective dissemination.

Many believe that once they have a website with their products listed, people will barge in with enquires. However, the truth is that there are several other online media with almost the same products and services. So, what will be the choice of the majority? Obviously, the channels having the most attractive content! Many companies struggle to implement effective digital marketing because of lack of appropriate content.The significance of relevant and striking content is more than you can imagine, as powerful content has the ability to bring in the best customers.

Content writing is not only limited to writing a piece of informative and interesting article or blog, but it also includes enhancing a company’s services & products. A website becomes powerless if it fails to attract users. What triggers traffic is pertinent content along with specific key words and phrases that online users most likely hit while searching for a product. If you are keen about frequently adding new content to your site, it only invites more visitors.

So, what makes good social media content? Most important - the content should be something one would want to share, recommend or bookmark. It also should be original, credible, superior and comprehensive.

Therefore, you should make your website and other social media channels rich with compelling content.If you are looking for content that is palatable for your target audience, your search ends here at Webenza. We have a creative team of content specialists well-versed in all areas of content development and strategy.

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Content is King

  1. 1. Content, the King
  2. 2. CONTENT
  3. 3. Segment of Audience Senior Teenagers School citizens Working Professionals Kids
  4. 4. Channels for effective dissemination
  5. 5. Content – Vital tool in social media marketing
  6. 6. What makes good social media content? Something one would want to… which is also…  original  credible  superior  complete
  7. 7. Basics of good content enlighten them and offer them the best solutions know and understandGive your readers what they want the people that you are writing forGet to know your audienceKeep it short keep your content very tight and relatively short
  8. 8. Result of inappropriate content
  9. 9. How to spice up your contentInclude specific key words Add new content frequently Inject personality into your writing Use phrases that online users most likely hit Give emphasis on quality over quantity
  10. 10. Looking for content that is palatable for your target audience?Your ends at