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Localized Small Business Marketing With Slideshare
 

Localized Small Business Marketing With Slideshare

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The following presentation provides an overview of how to optimize the SlideShare service for small business promotion via the Internet. This guide is provided as a primer. ...

The following presentation provides an overview of how to optimize the SlideShare service for small business promotion via the Internet. This guide is provided as a primer.

For professional advice, please visit WebDesignHero.com

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    Localized Small Business Marketing With Slideshare Localized Small Business Marketing With Slideshare Presentation Transcript

    • SMALL BUSINESS PROMOTION WITH SLIDESHARE.NET Presented by Eric Goldman http://www.WebDesignHero.com
    • Overview
      • The following presentation provides an overview of how to optimize the SlideShare service for small business promotion via the Internet. This guide is provided as a primer.
      • For more information and marketing services, please visit WebDesignHero.com
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Who should view this presentation?
      • If you operate a small business in a specific area, e.g.
        • Local specialty store such as a Grocery store or Restaurant
        • Local professional such as a Lawyer, Doctor, or Dentist
        • Local community service and/or charity
      • You can provide unique or useful information, e.g.
        • You are a designer who knows the next big fashion craze
        • You are a legal expert in a specific area such as D.U.I.
        • Your product/service provides relative unknown beneifts
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
      • A quick introduction to the SlideShare service
      What is SlideShare ? This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • SlideShare Overview
      • SlideShare is an online repository of user-made presentations on a variety of topics
        • Some presentations feature academic research
        • Some presentations complement lessons or training
        • Some are for fun or sharing memories and photos
        • Presentations can be about almost anything you want
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • The SlideShare Advantage
      • Create your presentation in PowerPoint, Keynote, Impress, or almost any other presentation software
      • Easily publish your presentations for your users without requiring special software or tools
      • Public listing and keyword-indexing helps expose your material to new and potential customers
      • Easily embed presentations or integrate as widget on social networking sites like Facebook or LinkedIn
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
      • How to leverage the power of SlideShare to retain and bring in customers
      SlideShare and Your Business This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Marketing in the Web 2.0 Age
      • Traditional Search Engine Advertising is outdated:
        • Keywords often overlap and don’t bring in quality visits
        • Competition from Link Farms can bury your pages
        • Limited information is presented in search results
      • Successfully marketing in the Web 2.0 Age
        • Harness of the power of social networking sites to get targeted visitors in your niche
        • Rely on the power of human suggestion and reference instead of unknown computer algorithms
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • SlideShare and Web 2.0 Marketing
      • Establish yourself as an expert in presentations
        • Your business is more than your products or services
        • What distinguishes your service from the competition?
        • Gain customer trust and establish relationships
      • Go beyond your website
        • Articles and resources on your website aren’t easily accessible to the rest of the Internet
        • Promoting useful information is easier then promoting your specific business
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Stand Out From the Competition
      • Bolster the power of your web presence by reaching out to all corners of the Internet
      • Put yourself in the specific places your customers are looking, not just in the search engines
      • Make your current website more exciting
        • Users want dynamic and stimulating content
        • Increase the professional appearance of your website
        • Low-cost alternative to custom or proprietary solutions
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
      • An example of how a local dentist can stand out from the pack
      Example: Local Area Dentist This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Overview: Local Area Dentist
      • Competition from over 30 other area dentists
      • Website currently has a homepage, a biography, hour & location page, and a listing of services
      • Unfortunately, this is not any different from any of her competitors’ websites – nothing to grab clients
      • How can she distinguish herself from everyone else?
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • The Plan: Local Area Dentist
      • A friend suggested she write some small articles on dental hygiene in order to build client trust
        • However, this information will only be available on her website, which limits its exposure and reuse
        • The articles may be good, but they are plain old text
        • Still reliant upon search engine promotion to get anyone to view this content, no matter how good it is
      • How can she better optimize her time and advertising budget?
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • The Plan: Local Area Dentist
      • Instead of simply writing an article let’s make a presentation. There are several advantages:
        • Present an interesting graphical presentation without knowledge of HTML or other tricky software
        • Can embed the content on her website, her Facebook profile, and elsewhere at a relatively low cost
        • Reach new customers and benefit from human referral:
          • Friends will share good content with each other
          • Your information might go viral and get included on sites like Delicious, Digg, or referenced in help and discussion forums
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • The Presentation: Local Area Dentist
      • It is important to make an effective presentation
        • Visually it should be well designed and easy to read
        • Content-wise it should present information that people are looking for or that is interesting
      • Promote yourself through your presentation
        • Include your contact info and short biography
        • Include brief description of other services and location
        • Make sure to provide links back to your main website
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Example Slides: Local Area Dentist
      • Presentation Content Slide
      • Presentation Contact Slide
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
      • More benefits from the SlideShare platform
      Advanced SlideShare This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Advanced SlideShare
      • SlideShare has additional marketing tools
        • Promote your slides to the community
        • Lead generation and contact form integration
      • Cross-Site integration
        • Use SlideShare in combination with YouTube, social networking sites, and widget platforms
        • Easily string together multiple pieces of content to maximize exposure and reuse
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
      • New to SlideShare or Web 2.0 Marketing?
      • WebDesignHero.com offers professional services
      How to get started This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Web Design Hero Services
      • Web Design Hero is a web development company specializing in web apps and small business
      • Web Design Hero understands how to promote your business with people-power and social networking
      • Web 2.0 Services include:
        • Creating and marketing your SlideShare presentations
        • Deep marketing in Forums and Social Networks
        • Exploring new and creative ways for you to share information and promote your business
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • Web Design Hero Services
      • Whether you already have a web presence or need to develop your initial website, Web Design Hero will be there with you every step of the way to explain the process and to help you build your path to success.
      • Web Design Hero will work with you to build a custom solution to address your needs and reach your goals.
      • Ready to get started or still have questions?
      • Contact Web Design Hero @ WebDesignHero.com
      This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved
    • WebDesignHero.com Saving one site at a time This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved