Localized Small Business Marketing With Slideshare

SMALL BUSINESS PROMOTION WITH SLIDESHARE.NET Presented by Eric Goldman http://www.WebDesignHero.com

Overview
The following presentation provides an overview of how to optimize the SlideShare service for small business promotion via the Internet. This guide is provided as a primer.
For more information and marketing services, please visit WebDesignHero.com
This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved

Who should view this presentation?
If you operate a small business in a specific area, e.g.
Local specialty store such as a Grocery store or Restaurant
Local professional such as a Lawyer, Doctor, or Dentist
Local community service and/or charity
You can provide unique or useful information, e.g.
You are a designer who knows the next big fashion craze
You are a legal expert in a specific area such as D.U.I.
Your product/service provides relative unknown beneifts

A quick introduction to the SlideShare service
What is SlideShare ? This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved

SlideShare Overview
SlideShare is an online repository of user-made presentations on a variety of topics
Some presentations feature academic research
Some presentations complement lessons or training
Some are for fun or sharing memories and photos
Presentations can be about almost anything you want

The SlideShare Advantage
Create your presentation in PowerPoint, Keynote, Impress, or almost any other presentation software
Easily publish your presentations for your users without requiring special software or tools
Public listing and keyword-indexing helps expose your material to new and potential customers
Easily embed presentations or integrate as widget on social networking sites like Facebook or LinkedIn

How to leverage the power of SlideShare to retain and bring in customers
SlideShare and Your Business This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved

Marketing in the Web 2.0 Age
Traditional Search Engine Advertising is outdated:
Keywords often overlap and don’t bring in quality visits
Competition from Link Farms can bury your pages
Limited information is presented in search results
Successfully marketing in the Web 2.0 Age
Harness of the power of social networking sites to get targeted visitors in your niche
Rely on the power of human suggestion and reference instead of unknown computer algorithms

SlideShare and Web 2.0 Marketing
Establish yourself as an expert in presentations
Your business is more than your products or services
What distinguishes your service from the competition?
Gain customer trust and establish relationships
Go beyond your website
Articles and resources on your website aren’t easily accessible to the rest of the Internet
Promoting useful information is easier then promoting your specific business

Stand Out From the Competition
Bolster the power of your web presence by reaching out to all corners of the Internet
Put yourself in the specific places your customers are looking, not just in the search engines
Make your current website more exciting
Users want dynamic and stimulating content
Increase the professional appearance of your website
Low-cost alternative to custom or proprietary solutions

An example of how a local dentist can stand out from the pack
Example: Local Area Dentist This presentation is copyright © 2009 - WebDesignHero.com - All Rights Reserved

Overview: Local Area Dentist
Competition from over 30 other area dentists
Website currently has a homepage, a biography, hour & location page, and a listing of services
Unfortunately, this is not any different from any of her competitors’ websites – nothing to grab clients
How can she distinguish herself from everyone else?

The Plan: Local Area Dentist
A friend suggested she write some small articles on dental hygiene in order to build client trust
However, this information will only be available on her website, which limits its exposure and reuse
The articles may be good, but they are plain old text
Still reliant upon search engine promotion to get anyone to view this content, no matter how good it is
How can she better optimize her time and advertising budget?

The Plan: Local Area Dentist
Instead of simply writing an article let’s make a presentation. There are several advantages:
Present an interesting graphical presentation without knowledge of HTML or other tricky software
Can embed the content on her website, her Facebook profile, and elsewhere at a relatively low cost
Reach new customers and benefit from human referral:
Friends will share good content with each other
Your information might go viral and get included on sites like Delicious, Digg, or referenced in help and discussion forums

The Presentation: Local Area Dentist
It is important to make an effective presentation
Visually it should be well designed and easy to read
Content-wise it should present information that people are looking for or that is interesting
Promote yourself through your presentation
Include your contact info and short biography
Include brief description of other services and location
Make sure to provide links back to your main website

Example Slides: Local Area Dentist
Presentation Content Slide
Presentation Contact Slide

Advanced SlideShare
SlideShare has additional marketing tools
Promote your slides to the community
Lead generation and contact form integration
Cross-Site integration
Use SlideShare in combination with YouTube, social networking sites, and widget platforms
Easily string together multiple pieces of content to maximize exposure and reuse

Web Design Hero Services
Web Design Hero is a web development company specializing in web apps and small business
Web Design Hero understands how to promote your business with people-power and social networking
Web 2.0 Services include:
Creating and marketing your SlideShare presentations
Deep marketing in Forums and Social Networks
Exploring new and creative ways for you to share information and promote your business

Web Design Hero Services
Whether you already have a web presence or need to develop your initial website, Web Design Hero will be there with you every step of the way to explain the process and to help you build your path to success.
Web Design Hero will work with you to build a custom solution to address your needs and reach your goals.
Ready to get started or still have questions?
Contact Web Design Hero @ WebDesignHero.com

Localized Small Business Marketing With Slideshare

by Web Design Hero on Jan 16, 2010

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Localized Small Business Marketing With Slideshare — Presentation Transcript

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