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Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
Atlantic Conversations 4
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Atlantic Conversations 4

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The market leading annual research report on social media use in Atlantic Canada. This is the Podcamp presentation while a detailed report is off the MediaBadger blog at mediabadger.com/blog

The market leading annual research report on social media use in Atlantic Canada. This is the Podcamp presentation while a detailed report is off the MediaBadger blog at mediabadger.com/blog

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  • 1. social media Atlantic Conversations 4
  • 2. intelligence & analytics software | research
  • 3. about usSince 2008, MediaBadger has been providing clients around the world withactionable intelligence. We bring together our advanced search & analytics softwarewith a collection of brilliant minds. The firm operates two consulting & researchdivisions; 1) Public Sector and 2) Business Sector.Some of our clients include;
  • 4. methodology (extremely boring)
  • 5. AI Engine (Sentiment/Demographics) Lexicon Ontology database database Analyst Team Verification MS360 OSSIP (geo-location, influence Search Database authority, analytics) Report Compilation Packaging MS360 OSSIP Search Engine Backup Data Report Delivered to ClientConsumer Search Engines News Media Social Media Local Newsgroups Global Forums Regional Social Networks Blogs Microblogs
  • 6. digital data sources๏ Blogs๏ Newsgroups & Forums๏ Social Networks (Facebook, FormSpring, LinkedIn, MySpace)๏ Microblogs (Twitter, Plurk, Identi.ca)๏ Online news media (Herald, CBC, Gleaner, Globe & Mail)๏ Video & Image sites (YouTube, Break.com, Flickr, Picasa)๏ Geo-Location Services (e.g. FourSquare, Yelp, GenieKnows)
  • 7. a word on privacy & ethics ๏ PIPEDA is our guide (Personal Information Protection & Electronic Documentation Act) ๏ We do NOT collect personal information. Ever. ๏ We do NOT resell to third parties. Ever. ๏ We don’t really care about individuals (Yeah, you’re boring. Me too.) ๏ We DO look at Authority & Influence of people ๏ If you make it public, anyone can see it ๏ You should be aware of your privacy settings ๏ We do NOT work with political parties or activists
  • 8. our vision“through understanding society & human relationshipsonline, we can help ensure dialogue between citizens, business and government. improved dialogue through deeper understanding means less conflict.”
  • 9. 1234the stats
  • 10. we’re digital consumersaverage time online 87% 2010: 15.5 84% have 2 PC’s in home 2011: 17.5 watch TV & online & high-speed web 590,000 48,000 650,000+ Atlantic Canadians Atlantic Canadians Use Facebookwatched YouTube last month use LinkedIn Sources: Zanthus, Ipsos-Reid, StatsCan
  • 11. stop thinking kids only!!
  • 12. silver surfers
  • 13. multiculturalism is alive and well in Atlantic Canada!
  • 14. % of people with active profiles on platforms 67% 73% 21% 14% 80% 75% 32% 21% 41% 76%
  • 15. social media channels by age group | Atlantic Canada
  • 16. overall social media use by provincen = 2,000 as representative sample
  • 17. 60+ 3% 50-59 7% 18-29 40-49 Smartphone 31% 19% engagement by age group 30-39 41%n= 2,500 | % of Atlantic Canadians engaging in socialmedia through smartphones in 2011
  • 18. they are the 2%
  • 19. news media preferences (Halifax) | rankedn=3,500 (mean average over 12 months)
  • 20. seasonal social media engagementwhen Atlantic Canadians engage with social media
  • 21. marketers and government...are you paying attention yet? 17% 20% topics that got us 11% talking 17% 12% 5% 11% 7%
  • 22. inter-province engagementbased on volume ofconversation | Nova Scotia toOther Provinces
  • 23. what interested us most in 2011? friends & family (70%) community (25%) brands (5%)
  • 24. how we love to rate stuff...
  • 25. business and social mediablogging engagement compared
  • 26. government engagementprovincial governments municipal governments
  • 27. what content do we share? photos video audioblog posts tweets
  • 28. top online activities | Atlantic Canada
  • 29. channels trends | ranked
  • 30. civil society issues | nova scotia | ranked
  • 31. federal political orientation | Atlantic Canada n = 7,000 (weighted by per capita)
  • 32. other data๏ Average age of Facebook user decreased from 47 to 44 (53-47 in ’09)๏ Twitter median age stays steady at 42 (from 38 in ’09)๏ New Brunswick continues to see largest provincial increase in social media use...we see this into 2012๏ Political and societal discussion increased 54% over 2010 and CAGR 8% over 2011๏ 72% of online commenters have an under graduate degree in 2010 and +4% in 2011 - people are smart!
  • 33. what are we looking for in 2012? authenticity civil society brand valuegetting hyper-local creativity
  • 34. emerging platforms for 2012-13Mostly female Mostly male Mostly male images social currency technology mobile Mostly 14-25 Mostly 24-45 & video/images all content tablets mostly female low education mostly male higher education
  • 35. music Hyper-Local Niche Networksin-network apps video activism trends 2012
  • 36. | thanks | mediabadger.com full report: $995.00 + tax

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