Atlantic Conversations 4

social media Atlantic Conversations 4

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about usSince 2008, MediaBadger has been providing clients around the world withactionable intelligence. We bring together our advanced search & analytics softwarewith a collection of brilliant minds. The ﬁrm operates two consulting & researchdivisions; 1) Public Sector and 2) Business Sector.Some of our clients include;

methodology (extremely boring)

AI Engine (Sentiment/Demographics) Lexicon Ontology database database Analyst Team Veriﬁcation MS360 OSSIP (geo-location, inﬂuence Search Database authority, analytics) Report Compilation Packaging MS360 OSSIP Search Engine Backup Data Report Delivered to ClientConsumer Search Engines News Media Social Media Local Newsgroups Global Forums Regional Social Networks Blogs Microblogs

digital data sources๏ Blogs๏ Newsgroups & Forums๏ Social Networks (Facebook, FormSpring, LinkedIn, MySpace)๏ Microblogs (Twitter, Plurk, Identi.ca)๏ Online news media (Herald, CBC, Gleaner, Globe & Mail)๏ Video & Image sites (YouTube, Break.com, Flickr, Picasa)๏ Geo-Location Services (e.g. FourSquare, Yelp, GenieKnows)

a word on privacy & ethics ๏ PIPEDA is our guide (Personal Information Protection & Electronic Documentation Act) ๏ We do NOT collect personal information. Ever. ๏ We do NOT resell to third parties. Ever. ๏ We don’t really care about individuals (Yeah, you’re boring. Me too.) ๏ We DO look at Authority & Inﬂuence of people ๏ If you make it public, anyone can see it ๏ You should be aware of your privacy settings ๏ We do NOT work with political parties or activists

our vision“through understanding society & human relationshipsonline, we can help ensure dialogue between citizens, business and government. improved dialogue through deeper understanding means less conﬂict.”

1234the stats

we’re digital consumersaverage time online 87% 2010: 15.5 84% have 2 PC’s in home 2011: 17.5 watch TV & online & high-speed web 590,000 48,000 650,000+ Atlantic Canadians Atlantic Canadians Use Facebookwatched YouTube last month use LinkedIn Sources: Zanthus, Ipsos-Reid, StatsCan

stop thinking kids only!!

silver surfers

multiculturalism is alive and well in Atlantic Canada!

% of people with active proﬁles on platforms 67% 73% 21% 14% 80% 75% 32% 21% 41% 76%

social media channels by age group | Atlantic Canada

overall social media use by provincen = 2,000 as representative sample

60+ 3% 50-59 7% 18-29 40-49 Smartphone 31% 19% engagement by age group 30-39 41%n= 2,500 | % of Atlantic Canadians engaging in socialmedia through smartphones in 2011

they are the 2%

news media preferences (Halifax) | rankedn=3,500 (mean average over 12 months)

seasonal social media engagementwhen Atlantic Canadians engage with social media

marketers and government...are you paying attention yet? 17% 20% topics that got us 11% talking 17% 12% 5% 11% 7%

inter-province engagementbased on volume ofconversation | Nova Scotia toOther Provinces

what interested us most in 2011? friends & family (70%) community (25%) brands (5%)

how we love to rate stuff...

business and social mediablogging engagement compared

government engagementprovincial governments municipal governments

what content do we share? photos video audioblog posts tweets

top online activities | Atlantic Canada

channels trends | ranked

civil society issues | nova scotia | ranked

federal political orientation | Atlantic Canada n = 7,000 (weighted by per capita)

other data๏ Average age of Facebook user decreased from 47 to 44 (53-47 in ’09)๏ Twitter median age stays steady at 42 (from 38 in ’09)๏ New Brunswick continues to see largest provincial increase in social media use...we see this into 2012๏ Political and societal discussion increased 54% over 2010 and CAGR 8% over 2011๏ 72% of online commenters have an under graduate degree in 2010 and +4% in 2011 - people are smart!

what are we looking for in 2012? authenticity civil society brand valuegetting hyper-local creativity

emerging platforms for 2012-13Mostly female Mostly male Mostly male images social currency technology mobile Mostly 14-25 Mostly 24-45 & video/images all content tablets mostly female low education mostly male higher education

music Hyper-Local Niche Networksin-network apps video activism trends 2012

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Atlantic Conversations 4

by MediaBadger on Jan 22, 2012

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Atlantic Conversations 4 — Presentation Transcript

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