When a firm tries to leverage asuccessful brand to introduce anew productTwitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 30/35
Using a sub-brand to target a new marketsegment within the same product categoryTwitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 31/35
Using the parent brand in indifferent product categoriesTwitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 32/35
To expand BUSINESS!!Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.com Page 33/35
ABOUT WEBCOBBLERSCONSULTINGWe provide highly sophisticated suite ofinteractive digital solutions to meet yourbusiness and brand objectives.TECHNICAL & INNOVATIONWe design and develop feature-richwebsites, social media and mobileapplications and custom software forfacilitating deeper community interactionand ecommerce.BRAND MANAGEMENTOur digital brand management servicesenable you to manage, monitor and buildyour brand equity in the digital world.TRAININGWe offer standard and custom trainingworkshops, seminars and webinars tocorporates and social media enthusiasts.Twitter.com/webcobblers facebook.com/webcobblers www.webcobblers.comPage 34/35We are a team of highly imaginative and deeply inspired young brandconsultants with contagious passion and endless creative energy.