How to use Pinterest for Business
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How to use Pinterest for Business



Here is a small presentation on how to use Pinterest for Business.

Here is a small presentation on how to use Pinterest for Business.



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How to use Pinterest for Business How to use Pinterest for Business Presentation Transcript

  • How to use for business?
  • Hi! I am a Marketing Manager. I have been given the task to make a marketing campaign for a health food chain – ‘Blabber’. My colleague recommended me to use Pinterest.
  • ? But what is
  • is a visual social network. It allows me : • to upload images or videos that I like from my computer or web • to browse, re-pin, like or comment on others uploads (pins & boards) • to share pins on other social networking site like Facebook, Twitter, etc. • to embed individual pins on my website or blog.
  • As pinterest puts it : “No matter what you’re interested in, there’s a place for it here.”
  • and why should I use Pinterest ?
  • Drive traffic to my website Convert followers to leads Creates brand awareness Constant customer engagement Its Growing Creates thought leadership
  • But how ?
  • Open a business account Join pinterest as a business using your facebook account or your Email-ID. Make sure to verify your website: It gives you access to Pinterest analytics which helps you strategize your content better.
  • What is my target group? The BIG question My target group would be: - HNI adults - Age : 15 – 60 - Location : USA - Interests : fitness, weight loss, gym, healthy food Is my target group on Pinterest? Yes, my target group is on Pinterest. Pinterest users Income : HNI Age : Upto 50 years Location : Urban cities
  • What should be my strategy? Let’s look at a few case studies before I can make a strategy for ‘Blabber’
  • Name:, world’s largest digital food brand Business need : Drive high quality traffic, Increase followers, make it easy to discover recipes and videos How they did it : Added the ‘pin it’ button, used email marketing to drive pins. Continue to foster a community What they achieved : in 3 months, clicks on Pinterest content increased more than 900%, In less than a week, the number of clicks to from Pinterest increased 4x, re-pins and likes of the featured images increased by more than 3x, and reach grew by 2x.
  • Name: Sephora, a leading beauty-retail concept Business need : Make it easy to pin from Use email to encourage Pinterest engagement. Encourage clients to pin their beauty ‘shopping lists’. How they did it : Made pinning easy by adding the ‘pin it’ button. Connected with pinners through email. Created a shoppable experience on pinterest What they achieved :Within a few short months Pinterest became a top 10 referring site for, generated more than 14,000 re-pins, saw 60% growth in traffic from Pinterest.
  • Name:, India’ leading travel planning and search website Business need: Increase engagement, Drive traffic, to be perceived as a brand that cares about their customer’s travel wishes How they did it: ran an interactive contest. Contest details: Invited pinners to Pin images of all the places they must visit in their lifetime on iXiGO’s Community Pinboard ‘Amazing Places (World) AND the reason why they want to go there. Also, repin all the images from the #MustiXiGO Pinboard. Contest was promoted across Facebook & Twitter What they achieved: Phenomenal Participation and interaction, 92% increase in followers in 5 days
  • Conclusions: 1. Understand my target group and what they like 2. Understand what they like to collate and what they relate to 3. Come up with ideas and strategies for creating such content 4. Think how to make the content visually appealing 5. Make it extremely easy for users to find, share and like the content.
  • 1. Understand my Target Groups’ Interests Blabber is a health food chain. My Target audience has varied interests, like: A. They’re fitness freaks so fitness tips! B. They’re into healthy eating so healthy recipes! C. They want to lose weight so looking for inspiration D. They would also be interested in new places where they can get healthy food!
  • A.1 Fitness tips B.1 Healthy food recipes C.1 Inspirational quotes D.1 Latest health products A.2 New Exercises A.3 Gym equipment B.2 Nutritional food 2. C.2 Inspirational stories What will my TG like to collate? D.2 New Products
  • My final Pinterest strategy for ‘Blabber’ 1. What my TG would like to collate: recipes, food quotes, fitness tips 2. Create visually appealing content 3. Follow and engage with existing foodies and brands to increase visibility 4. Hold a contest to make an immediate impact 5. Add widgets and ‘pin it’ button to make it easy for users 5. Be consistent with my posts and updates.
  • Thank you!