7 steps to a killer social media strategy

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7 steps to a killer social media strategy

  1. 1. “7 STEPS TO A KILLER SOCIAL MEDIA STRATEGY” This presentation explains seven fundamental steps to build a strong social media presence.
  2. 2. Why Invest in Social Media? • Highly targeted reachpng • High ROI • Loyal customer relationship • Increased Word-of-mouth
  3. 3. PRESENTATION SUMMARY 01 02 03 04 LIST BUSINESS CREATE FIND SOCIAL PRIORITIZE CUSTOMER MEDIA SOCIAL MEDIA GOALS PERSONAS PLATFORMS TOOLS 05 06 07 BUILD ENGAGE WITH CREATE SUPER AUDIENCE AUDIENCE FANS/FOLLOW ERS These seven steps according to us are absolutely essential in understanding the core concept of how one should build a community that advocates your brand on the social networking platforms.WWW.WEBCOBBLERS.COM
  4. 4. Step 1 : LIST BUSINESS GOALS What am I trying to achieve using social media?INFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
  5. 5. STEP 2: CREATE TARGET CUSTOMER PERSONAS • Distribute target customer into personas • Think of what your target customer is and create personas based on the following variables 1. Age 2. Sex 3. Relationship Status 4. Geography 5. Income group 6. Interest • Same customer may lie in different target customer personas.INFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
  6. 6. STEP 2: CREATE TARGET CUSTOMER PERSONAS 18-40 yrs. Persona Interested in : 1 Female • Shoes (used for • Beauty Income group > Facebook products 150USD ads) • Spas Name: Sarah Jones Age: 31 years Experience- 5-10 yrs. Persona Senior Management Occupation: 2 Marketing Marketing professionals (Used for Head of ABC firm LinkedIn Ads)INFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
  7. 7. STEP 3: FIND SOCIAL MEDIA PLATFORMS Analyze STEP 2 and see where the target MOST COMPANIES GET customer persona is present THIS WRONG • If Persona 1 is the Target Customer – Facebook better option • If Persona 2 is the Target Customer – LinkedInNOTE: The customer can better optiononly be reached on thebasis of the information Right social media tool enables you to :shared by the user with the • Find the target customer personanetwork and the • Reach/Target that target customer personainformation shared by • A tool where the target customer persona spends anetworks with us. good amount of timeINFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
  8. 8. STEP 4: CREATE TARGET CUSTOMER PERSONAS A target customer persona may be using more that one social media network It is not possible to use all the social media tools Name: Sarah Jones Create a priority list of social media tools to be used based Age: 31 years on the following Occupation: 1. Presence of target customer persona Marketing 2. Reach with the social media tool Head of ABC firm 3. Resources to use social media tool 4. Budget allocated in STEP 1INFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
  9. 9. STEP 5: TIME TO BUILD AUDIENCE Create an army of fans/followers!! . • Think why the target customer would want to follow you? • Create content which brings value to the customer . Hit the passion points of the customer Build an army to Eg. A 28 year Male Indian may be passionate advocate your about cricket this is the passion point. brand INFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM WWW.WEBCOBBLERS.COM
  10. 10. SOCIAL MEDIA IS WORD-OF-MOUTH ON STEROIDS The army helps you to spread the word globally It helps you to reach their own networks faster It recommends your brand to build trustINFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
  11. 11. STEP 6: ENGAGE AUDIENCE Why Engage??? • DON’T LET THEM FORGET YOU • TO MAKE YOUR DATA GO VIRAL!! Video Documents • IF YOU DON’T ENGANGE, YOU STOP APPEARING ON THEIR NEWS FEED. Photos AudioINFO@WEBCOBBLERS.COMWWW.WEBCOBBLERS.COM
  12. 12. STEP 7 CONVERTS FANS/FOLLOWERS to SUPER FANS/FOLLOWERS FANS/FOLLOWERS SUPER FANS/FOLLOWERS Encourage Update them Let them Make them feel sharing by strong about COMPANY become your part of the CALL-TO-ACTION NEWS ADVOCATORS COMPANYINFO@WEBCOBBLERS.COM Twitteridname facebookidname www.yourwebsite.com Page 30/35WWW.WEBCOBBLERS.COM
  13. 13. About WEBCOBBLERSA full service digital marketing agency, focused towards helping business houses harness the power of online and mobileplatforms. We provide holistic digital brand solutions by integrating social media, PR, search, and display advertisingchannels.WebCobblers is headed by ex-brand managers and IT consultants who are passionate about brands and brand strategy.We are a bunch of enthusiastic brand consultants who ensure that all our work is based on sound strategic marketingprinciples. Our strategic pedigree comes with over 12 years marketing and consulting experience. .NOIDA: MUMBAI:Level 5, SB Tower, Sec 16 A, Noida, UP, 201301 Raheja Centre Point, 2nd Floor, 294 CSTIndia Road, Santacruz (e), Mumbai – 400098, IndiaTel No: +91- 120-4804988 Tel No: +91-22 – 4243 8693
Fax: +91-22 – 4243 8711Fax: +91-120-4804949
  14. 14. INFO@WEBCOBBLERS.COM FACEBOOK.COM/WEBCOBBLERS TWITTER.COM/WEBCOBBLERS CONNECT WITH USWWW.WEBCOBBLERS.COM /COMPANY/WEBCOBBLERS YOUTUBE.COM/WEBCOBBLERS
  15. 15. Thank you!

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