Web Analytics Steps To Success

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Web Analytics Steps To Success

  1. 1. Web analytics - Steps to success!<br />(Or how to pick down the moon!)<br />Knowing where quality traffic comes from gives us the ability to focus more on a given source. Quality equals converting traffic.<br />Quantity sources tells us where the big traffic volume are. Is the biggest source also of good quality? If not, why? <br />Most popular content tells us a lot about what kind of visitors we have on the site.<br />Categorize the content to find patterns.<br />Micro conversions! What type of micro conversions do we have on the site? <br />Newsletter sign ups, rss-feeds, goal pages, time on site, pages/visit, wieved article, shared content or what? <br />How can we improve micro conversions?<br />A better micro conversion rate leads to a higher macro conversion rate.<br />Check out abandonment. Easy to check out.<br />Use of read more links when in check out process.<br />Time between first visit-repeated visit-micro conversion-macro conversion.<br />How many sign ups for newsletter etc. after check out process. (Customer Service)<br />Howdo you take care of your visitors when they turned to customers, and howdo you separate the measures in analytics?<br />Peter Isaksson – Twitter: @Webbanalys - 20100205<br />

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