WebbMason Technology Summit 2011

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  • Took animation out
  • Little to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Brand control consistency across many formats Little to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Customize & localizationLittle to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Different levels of marketing sophisticationLittle to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Tracking use & measuring ROI Little to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Enter 1,2,3,4 slide Technology is the center – brings it all together
  • MarketingBench is a Complete and Comprehensive Marketing System for Franchises
  • WebbMason offers a complete compliment of support offerings to help you get your franchisees using technology.It is our commitment to our clients to ensure that all MarketingBench™ users are trained and well versed to use the platform. WebbMason will assist in your corporate marketing efforts.
  • Cross Media
  • WebbMason Technology Summit 2011

    1. 1. Welcome to Your Aha Moment! <br />
    2. 2. DISCOVER YOUR AHA MOMENT!<br />Solving Franchise Marketing Challenges with Technology Solutions<br />
    3. 3. Today’s Speakers<br />Doug Traxler <br />Executive Vice President of Sales & Marketing at WebbMason, Inc.<br />Franchise Marketing Specialist <br />Connie Truan<br />A,VP, MarketingbenchServices at WebbMason, Inc.<br />13 Years Of Franchise Marketing Experience<br />
    4. 4. About WebbMason<br />Member of the International Franchise Association <br />22 years of franchise marketing experience<br />Founded in 1989<br />Privately held<br />$90+ million in sales<br />
    5. 5. Sample Franchise Clients<br />
    6. 6. Franchisor marketing challenges <br />How technology can improve franchisee marketing practices, overall branding results, and your bottom line <br />Today’s Agenda<br />
    7. 7. Franchisor Needs:<br />Increase Sales<br /> Build Brand Awareness <br /> Innovate <br /> TrackROI Metrics<br /> Reduce Cost<br />ImproveCycle Times<br />Grow Your Business<br />Franchise Environment<br />Marketing <br />Department<br />
    8. 8. Franchisor Needs:<br />Increase Sales<br /> Build Brand Awareness <br /> Innovate <br /> TrackROI Metrics<br /> Reduce Cost<br />ImproveCycle Times<br />Grow Your Business<br />Franchisee Needs:<br />Franchise Success<br />Marketing On-Demand<br />Ability to Customize<br />Variety of Tools<br /> Micro-Targeting<br /> Just-in-Time Delivery<br />Franchise Environment<br />Marketing <br />Department<br />
    9. 9. Franchisor Needs:<br />Increase Sales<br /> Build Brand Awareness <br /> Innovate <br /> TrackROI Metrics<br /> Reduce Cost<br />ImproveCycle Times<br />Grow Your Business<br />Franchisee Needs:<br />Franchise Success<br />Marketing On-Demand<br />Ability to Customize<br />Variety of Tools<br /> Micro-Targeting<br /> Just-in-Time Delivery<br />Business Realities:<br />Fewer Resources<br />Tighter Budgets<br />Skill Deficits<br /> Less Control<br />Franchise Environment<br />Marketing <br />Department<br />
    10. 10. Franchisor Needs:<br />Increase Sales<br /> Build Brand Awareness <br /> Innovate <br /> TrackROI Metrics<br /> Reduce Cost<br />ImproveCycle Times<br />Grow Your Business<br />Franchisee Needs:<br />Franchise Success<br />Marketing On-Demand<br />Ability to Customize<br />Variety of Tools<br /> Micro-Targeting<br /> Just-in-Time Delivery<br />Business Realities:<br />Fewer Resources<br />Tighter Budgets<br />Skill Deficits<br /> Less Control<br />Franchise Environment<br />Marketing <br />Department<br />
    11. 11. Franchisor Marketing Challenges <br />
    12. 12. Brand Consistency Across Formats<br />
    13. 13. Brand Consistency Across Different Locations <br />
    14. 14. Different Levels of Marketing Sophistication <br />
    15. 15. Tracking Use & Measuring ROI<br />
    16. 16. Brand Consistency Across Different Locations<br />Brand Consistency Across Formats<br />Different Levels of Marketing Sophistication <br />Tracking Use & Measuring ROI<br />
    17. 17. Introducing MarketingBench™ <br />
    18. 18. A Complete and Comprehensive Marketing System for Franchises<br />
    19. 19. MarketingBench™ Features<br />
    20. 20. How MarketingBench™ Can Solve Your Problems <br />Centralizes access to all your tools <br />Offers franchisees opportunity for self service <br />Customization on-demand<br />Speeds marketers’ time to market<br />Allows for targeted communications<br />Improves speed and efficiencies <br />Streamlines data collection, reporting and ROI tracking<br />Platform built for marketing not ordering<br />
    21. 21. MarketingBenchFranchise Success Stories<br />
    22. 22. But How Do You Get Your Franchisees to Use MarketingBench?<br />
    23. 23. WebbMason Superior Support Ecosystem<br />
    24. 24. What About Technology That Can Help You Acquire New Franchisees?<br />
    25. 25. WebbMason Offerings to Help Grow Your Company <br />
    26. 26. Q & A<br />For more information on WebbMason contact:<br />Doug Traxler<br />Executive Vice President of Sales & Marketing <br />Phone: 703-242-7278 <br />Email: dtraxler@webbmason.com<br />Website: www.webbmason.com <br />THANK YOU<br />
    27. 27. THANK YOU!<br />

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