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WebbMason Technology Summit 2011
 

WebbMason Technology Summit 2011

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  • Took animation out
  • Little to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Brand control consistency across many formats Little to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Customize & localizationLittle to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Different levels of marketing sophisticationLittle to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Tracking use & measuring ROI Little to no control over corporate brand No central database for franchisees to access marketing collateral as a ‘self service’ tool Level of knowledge on the franchisee side of how to execute a integrated direct mail campaign Tracking capabilities and ROI measurement to the franchisee levelMarketing vs. Customer Service – little time to marketConsistency & Repeatability vs. Localization & Customization Marketing comes in many shapes & forms
  • Enter 1,2,3,4 slide Technology is the center – brings it all together
  • MarketingBench is a Complete and Comprehensive Marketing System for Franchises
  • WebbMason offers a complete compliment of support offerings to help you get your franchisees using technology.It is our commitment to our clients to ensure that all MarketingBench™ users are trained and well versed to use the platform. WebbMason will assist in your corporate marketing efforts.
  • Cross Media

WebbMason Technology Summit 2011 WebbMason Technology Summit 2011 Presentation Transcript

  • Welcome to Your Aha Moment!
  • DISCOVER YOUR AHA MOMENT!
    Solving Franchise Marketing Challenges with Technology Solutions
  • Today’s Speakers
    Doug Traxler
    Executive Vice President of Sales & Marketing at WebbMason, Inc.
    Franchise Marketing Specialist
    Connie Truan
    A,VP, MarketingbenchServices at WebbMason, Inc.
    13 Years Of Franchise Marketing Experience
  • About WebbMason
    Member of the International Franchise Association
    22 years of franchise marketing experience
    Founded in 1989
    Privately held
    $90+ million in sales
  • Sample Franchise Clients
  • Franchisor marketing challenges
    How technology can improve franchisee marketing practices, overall branding results, and your bottom line
    Today’s Agenda
  • Franchisor Needs:
    Increase Sales
    Build Brand Awareness
    Innovate
    TrackROI Metrics
    Reduce Cost
    ImproveCycle Times
    Grow Your Business
    Franchise Environment
    Marketing
    Department
  • Franchisor Needs:
    Increase Sales
    Build Brand Awareness
    Innovate
    TrackROI Metrics
    Reduce Cost
    ImproveCycle Times
    Grow Your Business
    Franchisee Needs:
    Franchise Success
    Marketing On-Demand
    Ability to Customize
    Variety of Tools
    Micro-Targeting
    Just-in-Time Delivery
    Franchise Environment
    Marketing
    Department
  • Franchisor Needs:
    Increase Sales
    Build Brand Awareness
    Innovate
    TrackROI Metrics
    Reduce Cost
    ImproveCycle Times
    Grow Your Business
    Franchisee Needs:
    Franchise Success
    Marketing On-Demand
    Ability to Customize
    Variety of Tools
    Micro-Targeting
    Just-in-Time Delivery
    Business Realities:
    Fewer Resources
    Tighter Budgets
    Skill Deficits
    Less Control
    Franchise Environment
    Marketing
    Department
  • Franchisor Needs:
    Increase Sales
    Build Brand Awareness
    Innovate
    TrackROI Metrics
    Reduce Cost
    ImproveCycle Times
    Grow Your Business
    Franchisee Needs:
    Franchise Success
    Marketing On-Demand
    Ability to Customize
    Variety of Tools
    Micro-Targeting
    Just-in-Time Delivery
    Business Realities:
    Fewer Resources
    Tighter Budgets
    Skill Deficits
    Less Control
    Franchise Environment
    Marketing
    Department
  • Franchisor Marketing Challenges
  • Brand Consistency Across Formats
  • Brand Consistency Across Different Locations
  • Different Levels of Marketing Sophistication
  • Tracking Use & Measuring ROI
  • Brand Consistency Across Different Locations
    Brand Consistency Across Formats
    Different Levels of Marketing Sophistication
    Tracking Use & Measuring ROI
  • Introducing MarketingBench™
  • A Complete and Comprehensive Marketing System for Franchises
  • MarketingBench™ Features
  • How MarketingBench™ Can Solve Your Problems
    Centralizes access to all your tools
    Offers franchisees opportunity for self service
    Customization on-demand
    Speeds marketers’ time to market
    Allows for targeted communications
    Improves speed and efficiencies
    Streamlines data collection, reporting and ROI tracking
    Platform built for marketing not ordering
  • MarketingBenchFranchise Success Stories
  • But How Do You Get Your Franchisees to Use MarketingBench?
  • WebbMason Superior Support Ecosystem
  • What About Technology That Can Help You Acquire New Franchisees?
  • WebbMason Offerings to Help Grow Your Company
  • Q & A
    For more information on WebbMason contact:
    Doug Traxler
    Executive Vice President of Sales & Marketing
    Phone: 703-242-7278
    Email: dtraxler@webbmason.com
    Website: www.webbmason.com
    THANK YOU
  • THANK YOU!