A review of VDO advertising trends and stats in Thailand by Apichakris Kalambasuta, Country Consultant Thailand, MediaMind (Thailand)

1. Video Opportunity
Apichakris Kalambasuta
Country Consultant (TH)
Mediamind (Thailand)
Apichakris.k@mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved

2. Digital Advertising Platform
Agencies/Advertisers
Monitor &
consolidated
report
Serve Ads &
Measure ads
Display Search Facebook Mobile Video
Banner
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3. Digital Measurement in 2012 (TH)
8.8 Billion times
(+43%) from 2011
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4. 2013 projected Digital spending
4.5 Billion THB
ทีมา: DAAT report 2012
่
© 2010 MediaMind Technologies Inc. | All rights reserved

5. 2012 Spending by Discipline
Others, 3.
Mobile, 1.
79% 30%
Creative,
18.39%
Social, 7. Display, 5
96% 5.34%
Search, 1
3.21%
ทีมา: DAAT report 2012
่
© 2010 MediaMind Technologies Inc. | All rights reserved

6. © 2010 MediaMind Technologies Inc. | All rights reserved

7. +742
Video: M THB
worth media 2013
ทีมา: Mediamind accounts research
่
© 2010 MediaMind Technologies Inc. | All rights reserved

8. อัตราการชมรายการทีวผานช่องทางออนไ
ี ่
จากกลุมผู้บริโภคทีใช้สื่ อออนไลนใน 7 วันทีผานมาในเขตกรุงเทพแ
่ ่ ์ ่ ่
35% 33%
30% 29%30%
25% 23%
19% 20%
20% 18% 2010
15%
15% 2011
12%
2012
10%
5%
0%
19-24 ปี 25-39 ปี 40 ปี ขึนไป
้
ทีมา: Nielsen Media Index 2010-2012
่
© 2010 MediaMind Technologies Inc. | All rights reserved

9. อัตราการชมรายการทีวผานช่องทางออนไ
ี ่
จากกลุมผู้บริโภคทีใช้สื่ อออนไลนใน 7 วันทีผานมาในเขตกรุงเทพแ
่ ่ ์ ่ ่
35% 33%
30% 29%30%
25%
20%
All Age group
19%
23%
18%
20%
Watch more TV Online
15%
15%
12%
2010
2011
10% In 2012 2012
5%
0%
19-24 ปี 25-39 ปี 40 ปี ขึ ้นไป
ทีมา: Nielsen Media Index 2010-2012
่
© 2010 MediaMind Technologies Inc. | All rights reserved

10. Publisher in Video Era (Things you need to know)
- TH Video inventory is under supplied
- You can charge premium $$$
- Make sure it’s original content (Most
brand prefer this)
- Prepare your player to accept 3rd perty
tracking
© 2010 MediaMind Technologies Inc. | All rights reserved

11. © 2010 MediaMind Technologies Inc. | All rights reserved

12. Non Interactive
New terms (Just simple video)
VAST Video Ad Serving Template
VPAID Video Player-Ad Definition
Interactive
© 2010 MediaMind Technologies Inc. | All rights reserved

13. DEMO
http://VPAID.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved

14. © 2010 MediaMind Technologies Inc. | All rights reserved

15. © 2010 MediaMind Technologies Inc. | All rights reserved

16. CTR by format 2012
In-stream Video
beats all display formats
© 2012 MediaMind | A division of DG | All rights reserved

17. VAST CTR Trend 2011-2012
© 2012 MediaMind | A division of DG | All rights reserved

18. Video Completion rate (In-Banner VS In-stream)
© 2012 MediaMind | A division of DG | All rights reserved

19. Advertisers in Video Era
- Consumer consume more digital TV
- Measure more than click!
(eg:Unique viewer, overlap, Video complete)
- Prepare for VPAID
© 2010 MediaMind Technologies Inc. | All rights reserved

20. Publisher Advertiser
- ~700M THB waiting User consume more In-Stream
- VAST/ VPAID player User click on In-stream
User complete Video view
Get Ready for
VPAID!!
© 2010 MediaMind Technologies Inc. | All rights reserved

21. © 2010 MediaMind Technologies Inc. | All rights reserved