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WWTH 12.0 VDO Advertising - MediaMind

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A review of VDO advertising trends and stats in Thailand by Apichakris Kalambasuta, Country Consultant Thailand, MediaMind (Thailand)

A review of VDO advertising trends and stats in Thailand by Apichakris Kalambasuta, Country Consultant Thailand, MediaMind (Thailand)


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  • 1. Video OpportunityApichakris KalambasutaCountry Consultant (TH)Mediamind (Thailand)Apichakris.k@mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved
  • 2. Digital Advertising Platform Agencies/Advertisers Monitor & consolidated report Serve Ads & Measure ads Display Search Facebook Mobile Video Banner © 2010 MediaMind Technologies Inc. | All rights reserved
  • 3. Digital Measurement in 2012 (TH) 8.8 Billion times (+43%) from 2011 © 2010 MediaMind Technologies Inc. | All rights reserved
  • 4. 2013 projected Digital spending 4.5 Billion THBทีมา: DAAT report 2012 ่ © 2010 MediaMind Technologies Inc. | All rights reserved
  • 5. 2012 Spending by Discipline Others, 3. Mobile, 1. 79% 30% Creative, 18.39% Social, 7. Display, 5 96% 5.34% Search, 1 3.21%ทีมา: DAAT report 2012 ่ © 2010 MediaMind Technologies Inc. | All rights reserved
  • 6. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 7. +742Video: M THB worth media 2013ทีมา: Mediamind accounts research ่ © 2010 MediaMind Technologies Inc. | All rights reserved
  • 8. อัตราการชมรายการทีวผานช่องทางออนไ ี ่จากกลุมผู้บริโภคทีใช้สื่ อออนไลนใน 7 วันทีผานมาในเขตกรุงเทพแ ่ ่ ์ ่ ่35% 33%30% 29%30%25% 23% 19% 20%20% 18% 2010 15%15% 2011 12% 201210%5%0% 19-24 ปี 25-39 ปี 40 ปี ขึนไป ้ทีมา: Nielsen Media Index 2010-2012 ่ © 2010 MediaMind Technologies Inc. | All rights reserved
  • 9. อัตราการชมรายการทีวผานช่องทางออนไ ี ่จากกลุมผู้บริโภคทีใช้สื่ อออนไลนใน 7 วันทีผานมาในเขตกรุงเทพแ ่ ่ ์ ่ ่35% 33%30% 29%30%25%20% All Age group 19% 23% 18% 20% Watch more TV Online15% 15% 12% 2010 201110% In 2012 20125%0% 19-24 ปี 25-39 ปี 40 ปี ขึ ้นไปทีมา: Nielsen Media Index 2010-2012 ่ © 2010 MediaMind Technologies Inc. | All rights reserved
  • 10. Publisher in Video Era (Things you need to know)- TH Video inventory is under supplied- You can charge premium $$$- Make sure it’s original content (Most brand prefer this)- Prepare your player to accept 3rd perty tracking © 2010 MediaMind Technologies Inc. | All rights reserved
  • 11. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 12. Non InteractiveNew terms (Just simple video)VAST Video Ad Serving TemplateVPAID Video Player-Ad Definition Interactive © 2010 MediaMind Technologies Inc. | All rights reserved
  • 13. DEMOhttp://VPAID.mediamind.com © 2010 MediaMind Technologies Inc. | All rights reserved
  • 14. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 15. © 2010 MediaMind Technologies Inc. | All rights reserved
  • 16. CTR by format 2012 In-stream Video beats all display formats © 2012 MediaMind | A division of DG | All rights reserved
  • 17. VAST CTR Trend 2011-2012 © 2012 MediaMind | A division of DG | All rights reserved
  • 18. Video Completion rate (In-Banner VS In-stream) © 2012 MediaMind | A division of DG | All rights reserved
  • 19. Advertisers in Video Era- Consumer consume more digital TV- Measure more than click! (eg:Unique viewer, overlap, Video complete)- Prepare for VPAID © 2010 MediaMind Technologies Inc. | All rights reserved
  • 20. Publisher Advertiser- ~700M THB waiting User consume more In-Stream- VAST/ VPAID player User click on In-stream User complete Video view Get Ready for VPAID!! © 2010 MediaMind Technologies Inc. | All rights reserved
  • 21. © 2010 MediaMind Technologies Inc. | All rights reserved