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What's New Analytics 10.2 and 10.3

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  • 1. 1. The conference will begin shortly. 2. Dial-in and VOIP information is available in your GoToWebinar menu. 3. Participants are muted. If you have a question, please type it into Q&A. 4. Please answer polls as they appear! 5. These slides, and a recording of this session, will be available later at http://www.webtrends.com/shared/A10-Onboarding/© 2011 Webtrends, All Rights Reserved. |1
  • 2. What’s New in Analytics 10 10.2 and 10.3 Updates© 2011 Webtrends, All Rights Reserved.
  • 3. What is Analytics 10? • New user interface • New functionality, based on digital marketers’ needs for • Analytics across digital channels • 3rd party data • Good visualization • Simple data extraction • More information on our onboarding page© 2011 Webtrends, All Rights Reserved. |3
  • 4. What We’ll Cover Today New Releases – 10.2 and 10.3 – which include: • Usability updates • New space type – mobile site • Scenario and path analysis reporting • Heatmaps • New tag functionality • Administration updates • Other miscellaneous changes© 2011 Webtrends, All Rights Reserved. |4
  • 5. Usability Updates 1. Drilldowns & Drill-Throughs 2. Report Menu Filter 3. Category Updates 4. Streamlined Group Creation© 2011 Webtrends, All Rights Reserved. |5
  • 6. 1. Drilldowns and Drill-Throughs In-line drill down for multiple dimensionsClick to next set of 10© 2011 Webtrends, All Rights Reserved. |6
  • 7. 1. Drilldowns & Drill-Throughs Drill-through also available – changes report, adds breadcrumbs at top© 2011 Webtrends, All Rights Reserved. |7
  • 8. 2. Report Menu Filters Filter reports in the left navigation panel© 2011 Webtrends, All Rights Reserved. |8
  • 9. 2. Report Menu Browsing browse the full report set© 2011 Webtrends, All Rights Reserved. |9
  • 10. 3. Category Updates You can now edit Categories for Out-of-Box Reports (determines placement in A10 Report navigation)© 2011 Webtrends, All Rights Reserved. | 10
  • 11. 4. Streamlined Group Creation • Easier to add Spaces and Profiles • Multi-select option to add Spaces and Profiles • New controls for editing and deleting© 2011 Webtrends, All Rights Reserved. | 11
  • 12. 4. Streamlined Group Creation• Groups drawer is pinned when scrolling to bottom of screen• Improves dragging of spaces into groups © 2011 Webtrends, All Rights Reserved. | 12
  • 13. 4. Streamlined Group Creation • Multi-select option to add spaces and profiles • Click “Select” to open Groups drawer & enable multi-select • Check box in spaces • Drag selected spaces into Group© 2011 Webtrends, All Rights Reserved. | 13
  • 14. 4. Streamlined Group Creation 1. Create Group 4. Click “All” to add 2. Filter spaces (or profiles) 5. Modify check boxes, if needed 3. Open “Select” control 6. Drag into Group© 2011 Webtrends, All Rights Reserved. | 14
  • 15. New Space: Mobile Site 1. New dashboards 2. New reporting 3. New tag available!© 2011 Webtrends, All Rights Reserved. | 15
  • 16. Mobile Website Space Who gets it? Mobile Analytics customers Purchase includes Mobile App & Mobile Site Spaces No new app space – existing app space reviewed in Analytics 10 webcast© 2011 Webtrends, All Rights Reserved. | 16
  • 17. Mobile Website Space Dashboards Space Dashboard & New Widgets Mobile devices Browsing hours Includes Page Dashboard & Campaign Dashboard© 2011 Webtrends, All Rights Reserved. | 17
  • 18. Mobile Site ReportsPeople Traffic Technology Domains: Organizations Referrers: Entry Pages + Names Browsers: 3rd Party Cookies Geo: Cities Referrers: Names Browsers: JavaScript Versions Geo: Countries Referrers: Pages Browsers: Resolutions Geo: DMAs Search: Engines Browsers: Versions Geo: Drilldown Search Engines: Entry Pages: Mobile: Browsers + OS Geo: GMT Offsets Search Engines: Keywords Mobile: Devices + Browsers Geo: Languages Search Engines: Organic Mobile: Devices + OS Geo: Regions Search Engines: Paid Network Types Key Metrics Search Engines: Phrases OS Time: Daily Server Activity Search Keywords Spiders Time: Hourly Browsing Activity Search: Phrases Time: Hourly Server Activity Search Phrases: Entry Pages Content Visitors: New + Returning Search Phrases: Organic Categories: Drilldown Visits: Depth Search Phrases: Paid Entry Page: Countries Visits: Duration Traffic Sources File Types Visits: Frequency Traffic Sources: Entry Pages On-Site Searches On-Site Searches: Not FoundCampaign Reports Events Outbound Links Campaign IDs Onsite Ads: Clickthroughs Pages: Exits Conversion Page Discovery Onsite Ads: CTR Pages: Next Landing Page Discovery Onsite Ads: Impressions Pages: Previous Site Pages* Indicates where report differs from Websitespace or is a new report for this space © 2011 Webtrends, All Rights Reserved. | 18
  • 19. New Mobile Website Tag • Optimized for mobile sites • 1/5 size of website tag – loads faster, minimizes impact on load time on mobile devices • Asynchronous – loads and collects data separately from the rest of the page load (more on this later) • Can be downloaded directly when creating mobile site space V10© 2011 Webtrends, All Rights Reserved. | 19
  • 20. Scenarios & Path Analysis Reports 1. New scenario reporting & visualization 2. New path analysis reporting & visualization© 2011 Webtrends, All Rights Reserved. | 20
  • 21. Scenario Analysis© 2011 Webtrends, All Rights Reserved. | 21
  • 22. New Scenario Analysis Visualization Visits that exited scenario at step 4 Visits that entered scenario at step 4 Total Final Step Visits / Total Scenario Entries© 2011 Webtrends, All Rights Reserved. | 22
  • 23. New Scenario Analysis VisualizationScenario Analysisreports built inAnalytics 9 can nowbe seen in Analytics10Configuration is still inAnalytics 9Found in “Scenarios”categoryAll scenario dataavailable for extract © 2011 Webtrends, All Rights Reserved. | 23
  • 24. Path Analysis© 2011 Webtrends, All Rights Reserved. | 24
  • 25. New Path Analysis Visualization/Interaction Interactive path discovery Drill down table data© 2011 Webtrends, All Rights Reserved. | 25
  • 26. New Path Analysis Visualization/Interaction Full Screen Mode© 2011 Webtrends, All Rights Reserved. | 26
  • 27. New Path Analysis Visualization/Interaction© 2011 Webtrends, All Rights Reserved. | 27
  • 28. Heatmaps 1. What they are 2. What’s required 3. How to get them© 2011 Webtrends, All Rights Reserved. | 28
  • 29. Heatmaps What are they? Why use them? • Visualization of clicks on a • Identify and monitor web page conversion effectiveness • Captures every click, not • Improve content just clicks on links! accessibility • Managed and stored • Analyze usability separately from your page • Present activity trends to views, so no impact on non-technical audiences Analytics licensing • Separate purchase – add- on to Analytics 10© 2011 Webtrends, All Rights Reserved. | 29
  • 30. HeatmapsAccess viaPage DashboardProfile must haveSite Pages report© 2011 Webtrends, All Rights Reserved. | 30
  • 31. Heatmaps• Launch in new window • Select Density• Select Style • Toggle Heatmap ON or OFF © 2011 Webtrends, All Rights Reserved. | 31
  • 32. Some Quick Notes on Heatmaps • Once the site is tagged, every click event is captured • These click events do not increase page view licensing or increase page views in reports • Data is refreshed hourly • Heatmaps will work for most sites, but be aware: some sites are not ideal (such as dynamically changing sites)© 2011 Webtrends, All Rights Reserved. | 32
  • 33. Heatmaps: What You Need • Heatmaps are a separate feature • You may need an update to your web site tag for this functionality to work • The functionality will grow! Stay tuned for updates • For more information, contact your account manager© 2011 Webtrends, All Rights Reserved. | 33
  • 34. New Webtrends Javascript Tag 1. What it is 2. What’s required 3. How to get it© 2011 Webtrends, All Rights Reserved. | 34
  • 35. New Tag: Version 10 • Not the same as new mobile site tag, but the functionality is similar • Asynchronous • Comes in minimized and unminimized (readable) formats • Available from Tag Builder • Supports plugins for easy extensibility • Supports current Multitrack© 2011 Webtrends, All Rights Reserved. | 35
  • 36. New Tag: Version 10 V10 collapses “Additional Options” section What’s New in v10? • Added RAR & GZIP file types • Enabled Heatmaps • Simplified configuration options© 2011 Webtrends, All Rights Reserved. | 36
  • 37. New Javascript Tag: Version 10Upgrade instructions: http://help.webtrends.com/en/jstag/v9_to_v10_upgrade.html © 2011 Webtrends, All Rights Reserved. | 37
  • 38. A10 Administration Updates 1. User rights 2. Space rights 3. Category updates© 2011 Webtrends, All Rights Reserved. | 38
  • 39. A10 Space Rights: User Access Set space rights in A10 Create or Edit Space UI for any space without an Analytics profile Facebook Page Facebook App Expand “User Access” (API only) iOS App (iTunes only) If user is grey, user has “View Select Users all” rights On Demand UI still controls rights to Analytics report objects© 2011 Webtrends, All Rights Reserved. | 39
  • 40. A10 Space Rights: Space Access Configure space rights by: Edit User Create or Edit User Create or Edit Space Expand “Space Access” List includes only spaces without Analytics profile Select Spaces Select “All Spaces” to give rights to spaces without Analytics profile© 2011 Webtrends, All Rights Reserved. | 40
  • 41. Report Categories You can now edit Categories for Out-of-Box Reports! (Determines placement in A10 Report navigation)© 2011 Webtrends, All Rights Reserved. | 41
  • 42. Report Categories© 2011 Webtrends, All Rights Reserved. | 42
  • 43. Other Updates 1. Google secure search update 2. Calculated measures in A10© 2011 Webtrends, All Rights Reserved. | 43
  • 44. Google Secure Search Changes What’s happening? Google will be directing more search traffic to its https sites, and will strip the search parameter value from the referrer field for organic searches.© 2011 Webtrends, All Rights Reserved. | 44
  • 45. Google Secure Search ChangesWhat are we doing?Webtrends will insert a token indicating that no search phrase wasprovided, when we cannot differentiate© 2011 Webtrends, All Rights Reserved. | 45
  • 46. Calculated Measures in A10Calculated measurescreated in A9 are nowvisible in A10© 2011 Webtrends, All Rights Reserved. | 46
  • 47. Review! Today, we covered the following: • Usability updates, including filtering and browsing reports, new drilldown functionality, and improved group creation • New space type – mobile site • Scenario and path analysis visualizations in Analytics 10 • Our new heatmaps! • Version 10 of the Webtrends JS tag • A few updates to administration in Analytics 10 • Other miscellaneous changes – now and upcoming.© 2011 Webtrends, All Rights Reserved. | 47
  • 48. More information Analytics 10 Help: http://help.webtrends.com/en/analytics10/ Information for Administrators http://www.webtrends.com/shared/a10-onboarding/ Analytics 10-Specific Training! • Moving to Analytics 10 • Foundations and Report Analysis© 2011 Webtrends, All Rights Reserved. | 48
  • 49. Q&A Time© 2011 Webtrends, All Rights Reserved.