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Revealed! The Two Lives of Every Marketer

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Did you know every marketer leads a double life? There's the Marketer You and the Customer You, and it's time to let your worlds collide. Learn how data can create exceptional digital experiences your …

Did you know every marketer leads a double life? There's the Marketer You and the Customer You, and it's time to let your worlds collide. Learn how data can create exceptional digital experiences your two sides will love.

Published in: Business, News & Politics

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  • 1. EVERY MARKETER LEADS A 1© 2013 Webtrends, Inc.
  • 2. In our work life, we manage, read and interpret data. MARKETER YOU 2© 2013 Webtrends, Inc.
  • 3. In our personal life, we create data, just by going about our day. CUSTOMER YOU 3© 2013 Webtrends, Inc.
  • 4. IT’S ABOUT TIME YOU LET YOUR TWO WORLDS 4© 2013 Webtrends, Inc.
  • 5. AT WORK, YOU LIVE IN A MARKETING REALITY. Your business objective: Acquiring and retaining more customers. 5© 2013 Webtrends, Inc.
  • 6. YOU MAP CUSTOMER JOURNEYS. You try to decode customer actions. You just want to understand what customers want. 6© 2013 Webtrends, Inc.
  • 7. YOUR CUSTOMERS PROBABLY GO TO WORK EVERY DAY, TOO. 7© 2013 Webtrends, Inc.
  • 8. BUT THEY ALSO DO OTHER THINGS. They text on their phone They talk on social media They share memories online 8© 2013 Webtrends, Inc.
  • 9. BUT WAIT! 9© 2013 Webtrends, Inc.
  • 10. DON’T YOU DO THAT EVERY DAY? DON’T WE ALL? 10© 2013 Webtrends, Inc.
  • 11. YOU’RE A CUSTOMER, TOO. So THINK about all the things you DON’T do as a customer. You live your life online, in social, on mobile. 11© 2013 Webtrends, Inc.
  • 12. YOU DON’T THINK: “What will my customer journey be today?” “I wonder if I’ll have a fragmented customer experience today.” 12© 2013 Webtrends, Inc.
  • 13. Because most of us don’t overthink it. We just go on social, mobile, or the web and do our thing. 13© 2013 Webtrends, Inc.
  • 14. The online experiences that really stand out for you are the BAD ones. When things don’t go smoothly — that’s what gets your attention. LET’S FACE IT 14© 2013 Webtrends, Inc.
  • 15. GREAT EXPERIENCES MIGHT GO UNNOTICED. THAT’S WHAT MAKES THEM GREAT. To create them, all you have to do is JUST BE THERE when the customer needs or wants you. Great experiences are what customers expect in digital. And sometimes even when they don’t know they do. 15© 2013 Webtrends, Inc.
  • 16. 16© 2013 Webtrends, Inc.
  • 17. DATA CAN HELP YOU BE THERE. When you use the right solutions to manage and analyze your data, you can meet all of the benchmarks that say: this is a great online customer experience. TIMELINESS MEANING USEFULNESS 17© 2013 Webtrends, Inc.
  • 18. It’s the formula that keeps all of your digital experiences smooth, easy and satisfying. TIMELINESS MEANING USEFULNESS 18© 2013 Webtrends, Inc.
  • 19. And while you’re searching for flights, a 25% off hotel deal pops up, too. LIKE WHEN YOU’RE BOOKING A TRIP 19© 2013 Webtrends, Inc.
  • 20. And you get an email reminding you about items in your cart—and hurry, because the sale ends tomorrow. OR SHOPPING ONLINE 20© 2013 Webtrends, Inc.
  • 21. And more interesting stories are recommended to you, because it’s like this site just GETS YOU. OR JUST READING THE NEWS 21© 2013 Webtrends, Inc.
  • 22. THE DATA THAT MAKES YOUR ONLINE EXPERIENCES GREAT CAN GUIDE YOUR MARKETING INITIATIVES, TOO. 22© 2013 Webtrends, Inc.
  • 23. DATA BRINGS THE CUSTOMER“YOU” AND THE MARKETER “YOU”... 23© 2013 Webtrends, Inc.
  • 24. 24© 2013 Webtrends, Inc.
  • 25. Give them the experience they expect, and they’ll be glad to see your brand is part of their day-to-day lives. THEN YOU CAN SEE THAT THE GOAL IS SIMPLE: JUST BE THERE FOR YOUR CUSTOMERS. 25© 2013 Webtrends, Inc.

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