PRESENTATION
ALL THE DATA YOU NEED
FOR THE PERFECT VACATION
© 2013 Webtrends, Inc. 1
MAXIMIZE FUN
MINIMIZE STRESS
© 2013 Webtrends, Inc. 2
There’s sun. There’s warm air.
There’s the unflinching desire to
go DO something.
START NOW with this handy
infographic.
I...
Families planning a vacation this year.1
People with a mobile
phone who use it to
plan trips.2
Have downloaded
and used tr...
Will fill up the gas tank and go this summer.3
www.webtrends.com
Don’t forget to include costs for preparation.
Admit it, ...
GO TO THE BEACH
The most popular summer vacation revolves around a beach.5
© 2013 Webtrends, Inc. 6
HAWAII: The Big Island.6
© 2013 Webtrends, Inc. 7
16,000,000
VENICE BEACH
13,268,841
MIAMI BEACH
11,164,975
CONEY ISLAND
BROOKLYN
Most Crowded U.S. Beaches: Annual Visitors...
LET’S EAT!
#1 TRAVEL-RELATED ACTIVITY ON A MOBILE DEVICE
Searching for restaurants.8
© 2013 Webtrends, Inc. 9
Go out to eat within a day of
searching on a mobile device.9
Go out immediately or within one
hour of searching on a mobil...
Gallons of ice cream
and related frozen
desserts produced in
the U.S. in 2011.10
Billion Gallons
VANILLA (boring!)
Accordi...
Long Beach, CA
Philadelphia, PA
Columbus, OH
Dallas, TX
Milwaukee, WI
11
© 2013 Webtrends, Inc. 12
6,120,000
STRICTLY BACON
Monthly Google Searches
201,000
BACON RECIPES
9,900
BACON VIDEO
www.webtrends.com
© 2013 Webtrend...
DANGER ZONE
Summer’s not all fun and games. Things to watch out for.
© 2013 Webtrends, Inc. 14
It may be 93 million miles away, but it can really burn you good.
© 2013 Webtrends, Inc. 15
WHO’S USING THEIR SUNSCREEN?
Among people aged 18 to 29.12
37% of women
16% of men.
© 2013 Webtrends, Inc. 16
STAY HYDRATED
The average adult is
about 60% water.13
www.webtrends.com
© 2013 Webtrends, Inc. 17
© 2013 Webtrends, Inc. 18
Unprovoked attacks in the U.S. Unprovoked attacks worldwide. Fatal worldwide.
SHARK ATTACKS IN 2012.13
© 2013 Webtrends, I...
Lower legs Upper legs Lower torso
BITES
Top 3 places a shark will bite you.14
© 2013 Webtrends, Inc. 20
Vacation destination... Or death trap?
© 2013 Webtrends, Inc. 21
HUMANS: THE OTHER WHITE MEAT
Florida had the most shark attacks in 2012.15
Attacks
© 2013 Webtrends, Inc. 22
www.webtrends.com
HIGH VOLTAGE!
Florida is also the lightning injury leader in the U.S.16
© 2013 Webtrends, Inc. 23
REMEMBER
DATA CAN MAKE
OR BREAK YOUR
VACATION
© 2013 Webtrends, Inc. 24
© 2013 Webtrends, Inc. 25
© 2013 Webtrends, Inc. 26
www.webtrends.com
© 2013 Webtrends, Inc. 27
www.webtrends.com
SOURCES
1.	 http://media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sh...
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All the Data You Need for the Perfect Summer Vacation

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Webtrends Summer Finale Fun Planner

There’s sun. There’s warm air. There’s the unflinching desire to go DO something. Start now with this handy infographic. It’s packed with helpful tips you really need to know. READY? We have all the data you need to plan the perfect vacation before summer is gone.

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All the Data You Need for the Perfect Summer Vacation

  1. 1. PRESENTATION ALL THE DATA YOU NEED FOR THE PERFECT VACATION © 2013 Webtrends, Inc. 1
  2. 2. MAXIMIZE FUN MINIMIZE STRESS © 2013 Webtrends, Inc. 2
  3. 3. There’s sun. There’s warm air. There’s the unflinching desire to go DO something. START NOW with this handy infographic. It’s packed with helpful tips you really need to know. READY? © 2013 Webtrends, Inc. 3
  4. 4. Families planning a vacation this year.1 People with a mobile phone who use it to plan trips.2 Have downloaded and used travel- related apps.2 © 2013 Webtrends, Inc. 4
  5. 5. Will fill up the gas tank and go this summer.3 www.webtrends.com Don’t forget to include costs for preparation. Admit it, you’re going to shop. Number of retailers who say weather is the biggest factor in determining sales.4 © 2013 Webtrends, Inc. 5
  6. 6. GO TO THE BEACH The most popular summer vacation revolves around a beach.5 © 2013 Webtrends, Inc. 6
  7. 7. HAWAII: The Big Island.6 © 2013 Webtrends, Inc. 7
  8. 8. 16,000,000 VENICE BEACH 13,268,841 MIAMI BEACH 11,164,975 CONEY ISLAND BROOKLYN Most Crowded U.S. Beaches: Annual Visitors.7 MOST CROWDED © 2013 Webtrends, Inc. 8
  9. 9. LET’S EAT! #1 TRAVEL-RELATED ACTIVITY ON A MOBILE DEVICE Searching for restaurants.8 © 2013 Webtrends, Inc. 9
  10. 10. Go out to eat within a day of searching on a mobile device.9 Go out immediately or within one hour of searching on a mobile device.9 © 2013 Webtrends, Inc. 10
  11. 11. Gallons of ice cream and related frozen desserts produced in the U.S. in 2011.10 Billion Gallons VANILLA (boring!) According to the International Ice Cream Association. © 2013 Webtrends, Inc. 11
  12. 12. Long Beach, CA Philadelphia, PA Columbus, OH Dallas, TX Milwaukee, WI 11 © 2013 Webtrends, Inc. 12
  13. 13. 6,120,000 STRICTLY BACON Monthly Google Searches 201,000 BACON RECIPES 9,900 BACON VIDEO www.webtrends.com © 2013 Webtrends, Inc. 13
  14. 14. DANGER ZONE Summer’s not all fun and games. Things to watch out for. © 2013 Webtrends, Inc. 14
  15. 15. It may be 93 million miles away, but it can really burn you good. © 2013 Webtrends, Inc. 15
  16. 16. WHO’S USING THEIR SUNSCREEN? Among people aged 18 to 29.12 37% of women 16% of men. © 2013 Webtrends, Inc. 16
  17. 17. STAY HYDRATED The average adult is about 60% water.13 www.webtrends.com © 2013 Webtrends, Inc. 17
  18. 18. © 2013 Webtrends, Inc. 18
  19. 19. Unprovoked attacks in the U.S. Unprovoked attacks worldwide. Fatal worldwide. SHARK ATTACKS IN 2012.13 © 2013 Webtrends, Inc. 19
  20. 20. Lower legs Upper legs Lower torso BITES Top 3 places a shark will bite you.14 © 2013 Webtrends, Inc. 20
  21. 21. Vacation destination... Or death trap? © 2013 Webtrends, Inc. 21
  22. 22. HUMANS: THE OTHER WHITE MEAT Florida had the most shark attacks in 2012.15 Attacks © 2013 Webtrends, Inc. 22
  23. 23. www.webtrends.com HIGH VOLTAGE! Florida is also the lightning injury leader in the U.S.16 © 2013 Webtrends, Inc. 23
  24. 24. REMEMBER DATA CAN MAKE OR BREAK YOUR VACATION © 2013 Webtrends, Inc. 24
  25. 25. © 2013 Webtrends, Inc. 25
  26. 26. © 2013 Webtrends, Inc. 26
  27. 27. www.webtrends.com © 2013 Webtrends, Inc. 27
  28. 28. www.webtrends.com SOURCES 1. http://media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf 2. http://new-york.hotelscheap.org/top-ten-travel-apps 3. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com) 4. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com) 5. media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf 6. 2012-2013 U.S. News Best Vacations rankings 7. http://travel.yahoo.com/ideas/america-s-most-crowded-beaches.html 8. http://new-york.hotelscheap.org/top-ten-travel-apps 9. Nielsen and commissioned by Telmetrics and xAd 10. USDA, National Agriculture Statistics Service 11. www.bundle.com/article/ice-cream-country-cities-and-states-eat-most-ice-cream-america/ 12. www.cdc.gov/mmwr/preview/mmwrhtml/mm6118a1.htm 13. http://www.livestrong.com/article/340756-healthy-body-water-percentage/ 14. International shark attack file, Florida museum of Natural History 15. Florida International Shark Attack File 16. www.orlandosentinel.com/news/local/orl-florida-dangerous-080909,0,3325273.photogallery © 2013 Webtrends, Inc. 28
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