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© 2013 WEBTRENDS INC.IN-THE-MOMENT MARKETING REVOLUTIONApril 15, 2013
© 2013 WEBTRENDS INC.JEFF SEACRISTVP- Product StrategyWebtrends
© 2013 WEBTRENDS INC.ERIC BUTLERSr. Director,Emerging TechnologiesWebtrends
© 2013 WEBTRENDS INC.3 MONTHS AGO TODAY
© 2013 WEBTRENDS INC.
© 2013 WEBTRENDS INC.
© 2013 WEBTRENDS INC.1994 - 2001BusinessValue($)2001 - 2008 2008 - 2015 2015 – Log files Hits and Links On Premises We...
© 2013 WEBTRENDS INC.
© 2013 WEBTRENDS INC.Webtrends StreamsAs-it-happens Insight
© 2013 WEBTRENDS INC.Visitor-level intelligence about in-session activities and past behaviorsDeliver insight as-it-happen...
© 2013 WEBTRENDS INC.Action CenterConnecting Webtrends to the Ecosystem
© 2013 WEBTRENDS INC.The Future ofBehavioral Marketing In-the-moment connectionsbetween behavior and action Customer-cen...
© 2013 WEBTRENDS INC.Action Center Solution ScopeAction CenterEmailMarketingAutomationCRM Advertising SEM DMP
© 2013 WEBTRENDS INC.DEMO
© 2013 WEBTRENDS INC.THANK YOUVisit us @ theeMetrics Expo!
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Webtrends Streams + Action Center Email Remarketing

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Access Visitor-Level Data as it Happens

Customer abandonment costs retailers $18 billion a year, or 71% of their potential e-commerce conversions. Start capturing more conversions.

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  • Replace the client logo with the logo of the company you are visiting. You can put their logo over a white or black rectangle as necessary.
  • Things are only moving fasterWebtrends doesn’t just RESPOND to disruption, we stay ahead of it
  • Because if you don’t … this tidal wave of change is going to crush you. You can either ride the wave, or get buried in the sand.
  • You’re all going to experience the power of Webtrends Streams today and I know you’re going to be blown away by it.The possibilities are INFINITECHALLENGE YOU: Stop, pause, throw away your past experiences and disappointments, gather up your wish list of “if I could onlys” and imagine the possibilities of unrestricted access to your customers as they engage with your business. Imagine … seeing that customer behavior and being able to act on it immediately, just like the days of brick and mortar
  • Replace the client logo with the logo of the company you are visiting. You can put their logo over a white or black rectangle as necessary.
  • Transcript of "Webtrends Streams + Action Center Email Remarketing"

    1. 1. © 2013 WEBTRENDS INC.IN-THE-MOMENT MARKETING REVOLUTIONApril 15, 2013
    2. 2. © 2013 WEBTRENDS INC.JEFF SEACRISTVP- Product StrategyWebtrends
    3. 3. © 2013 WEBTRENDS INC.ERIC BUTLERSr. Director,Emerging TechnologiesWebtrends
    4. 4. © 2013 WEBTRENDS INC.3 MONTHS AGO TODAY
    5. 5. © 2013 WEBTRENDS INC.
    6. 6. © 2013 WEBTRENDS INC.
    7. 7. © 2013 WEBTRENDS INC.1994 - 2001BusinessValue($)2001 - 2008 2008 - 2015 2015 – Log files Hits and Links On Premises WebmastersWeb Site Analytics SaaS Visits, Funnels,Sources, Pages Aggregatereporting Out of the boxreports WebAnalysts, DigitalMarketerWeb Analytics Multi Channel Site, Social, Mobileemerge People, notaggregate Highly customizable Intense pressure onROI/Businessresults Technology +Expertise Data mobility andintegration Digital Marketer,VP - DigitalDigital Intelligence Cross Channel Site, Social, MobileMature Explosion ofindividual datasources Real-time Action-oriented Automation Elegantvisualizations Leveraging dataacross all channels CMO & CIOAutomated DigitalOptimizationEvolution of Digital Intelligence Rapid expansion of digital channels Shift in control over brand perception Increasing impatience of consumers Marketing velocity rapidly accelerating Driving more rapid, shorter campaigns
    8. 8. © 2013 WEBTRENDS INC.
    9. 9. © 2013 WEBTRENDS INC.Webtrends StreamsAs-it-happens Insight
    10. 10. © 2013 WEBTRENDS INC.Visitor-level intelligence about in-session activities and past behaviorsDeliver insight as-it-happens toimprove offers and content whilevisitors are still on your site Fuel action systems throughmachine-to-machine integrations Advanced, in the moment, ad-hocexploration of online activityStreams Leadership
    11. 11. © 2013 WEBTRENDS INC.Action CenterConnecting Webtrends to the Ecosystem
    12. 12. © 2013 WEBTRENDS INC.The Future ofBehavioral Marketing In-the-moment connectionsbetween behavior and action Customer-centric action Deep and seamlessintegrations with strategicpartner ecosystem
    13. 13. © 2013 WEBTRENDS INC.Action Center Solution ScopeAction CenterEmailMarketingAutomationCRM Advertising SEM DMP
    14. 14. © 2013 WEBTRENDS INC.DEMO
    15. 15. © 2013 WEBTRENDS INC.THANK YOUVisit us @ theeMetrics Expo!
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