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Webtrends | Site Optimization
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Webtrends | Site Optimization

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Create relevant website experiences for always-connected customers

Create relevant website experiences for always-connected customers

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  • I would need this for this> Published by Althea Elfleda Tolentino McGregor, BlackBerry Dev Alpha, January 2012, Licensed Vendor for BlackBerry World App and Development, Social Media, Digital Content by BlackBerry Laws, Copyrights, Authorhip, Commercial Rights and Compliance , Health & Safety Compliance, IP Laws Pioneer for Data Encryption, Global Entrepreneur, Global Sales and Social Media Networking, Global Vending, Attributed Use for all Global Resellers of BlackBerry Products and Services, Digital Content, Patent, Global Promotion for BlackBerry Apps Development and the Foundation for a Raving Tigers BlackBerry Business Solutions as per stipulations and agreements on policies and rights over use , print and distribution to re-distribution over corporations of Global Merchandising of Communication Devices that pioneers data encryption and Social Hubs as attributions to the hallmakrs of Blackbeery Dev Alpha C into the market release version of the BlackBerry Z10 and BlackBerry Q10 as separate and treated as one unit of manufactured programming,from its concept to approval which must meet Blackberry standard for its release and hacked for its vulnerability on CrackBerry exclusive to both 'Gods' and Demons' of this world of the Fruitwares, called BlackBerry and these could be coded as well. Z10 and Q10. Written by: Althea Elfleda Tolentino McGregor, Blackberry Dev Alpha A to C, 2012 to present and 10% only addicted, for the love of GOD! No mercy untll I get my millions and a private jet, a school or an intellectual law institution or many.
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  • 1. © 2013 WEBTRENDS INC. 1Best Practices in Site OptimizationApril 24, 2013
  • 2. © 2013 WEBTRENDS INC. 2Brad WeitzVP of Optimization StrategyWebtrendsBrad has overseen 5 million experiments and1 billion page permutations in his career (so far).He has helped global companies across allcategories optimize their brands, includingWyndham, Bank of America, Delta Airlines,CNN.com and many more.#WToptimize
  • 3. © 2013 WEBTRENDS INC. 3Follow Today’s DiscussionFollow Today’s Discussion –#WToptimizeQ & A Session –At the end of the sessionType questions into field provided#WToptimize
  • 4. © 2013 WEBTRENDS INC. 4AGENDA1. Marketing landscape2. Evolution of websites3. What makes an effective website? Lookbeyond your own vertical.4. The parallels Enabling customer discovery Big decisions vs. small decisions Creating urgency Leveraging seasonality#WToptimize
  • 5. © 2013 WEBTRENDS INC. 5The marketing landscapeMobileWebsite EmailSocialMediaPublicRelationsSEO &SearchTVCallCenterRadio#WToptimize
  • 6. © 2013 WEBTRENDS INC. 6The 360 ˚ customer experienceMobileWebsiteEmailSocialMediaPublicRelationsSEO &SearchTVCallCenterRadio#WToptimize
  • 7. © 2013 WEBTRENDS INC. 7MobileWebsiteEmailSocialMediaPublicRelationsSEO &SearchTVCallCenterRadioThe 360 ˚ customer experience#WToptimize
  • 8. © 2013 WEBTRENDS INC. 8MobileWebsiteEmailSocialMediaPublicRelationsSEO &SearchTVCallCenterRadioThe 360 ˚ customer experience#WToptimize
  • 9. © 2013 WEBTRENDS INC. 9#WToptimizeThe evolution of the web
  • 10. © 2013 WEBTRENDS INC. 10Evolution of Apple#WToptimize
  • 11. © 2013 WEBTRENDS INC. 11Evolution of Apple#WToptimize
  • 12. © 2013 WEBTRENDS INC. 12Evolution of Apple#WToptimize
  • 13. © 2013 WEBTRENDS INC. 13Evolution of Apple#WToptimize
  • 14. © 2013 WEBTRENDS INC. 14Evolution of CNN#WToptimize
  • 15. © 2013 WEBTRENDS INC. 15Evolution of CNN#WToptimize
  • 16. © 2013 WEBTRENDS INC. 16Evolution of CNN#WToptimize
  • 17. © 2013 WEBTRENDS INC. 17Evolution of CNN#WToptimize
  • 18. © 2013 WEBTRENDS INC. 18Evolution of L.L. Bean#WToptimize
  • 19. © 2013 WEBTRENDS INC. 19Evolution of L.L. Bean#WToptimize
  • 20. © 2013 WEBTRENDS INC. 20Go outside the lines#WToptimize
  • 21. © 2013 WEBTRENDS INC. 21RETAIL21TRAVELFINANCIALSERVICES TELCO#WToptimize
  • 22. © 2013 WEBTRENDS INC. 2222RETAIL TRAVELFINANCIALSERVICES TELCO#WToptimize
  • 23. © 2013 WEBTRENDS INC. 23Simplify the choice, demonstrate value#WToptimize
  • 24. © 2013 WEBTRENDS INC. 24Simplify the choice, demonstrate value#WToptimize
  • 25. © 2013 WEBTRENDS INC. 25Tell me what you want#WToptimize
  • 26. © 2013 WEBTRENDS INC. 26Tell me what you want#WToptimize
  • 27. © 2013 WEBTRENDS INC. 27Speak to me, not at me#WToptimize
  • 28. © 2013 WEBTRENDS INC. 28Speak to me, not at me#WToptimize
  • 29. © 2013 WEBTRENDS INC. 29Customers don’t makebig decisions lightly#WToptimize
  • 30. © 2013 WEBTRENDS INC. 30Cater to me#WToptimize
  • 31. © 2013 WEBTRENDS INC. 31Cater to me#WToptimize
  • 32. © 2013 WEBTRENDS INC. 32Cater to me#WToptimize
  • 33. © 2013 WEBTRENDS INC. 33Cater to me#WToptimize
  • 34. © 2013 WEBTRENDS INC. 34Cater to me#WToptimize
  • 35. © 2013 WEBTRENDS INC. 35Or give me choice . . .#WToptimize
  • 36. © 2013 WEBTRENDS INC. 36Establish trust +differentiate#WToptimize
  • 37. © 2013 WEBTRENDS INC. 37Why should I choose you?#WToptimize
  • 38. © 2013 WEBTRENDS INC. 38Why should I choose you?#WToptimize
  • 39. © 2013 WEBTRENDS INC. 39Why should I choose you?#WToptimize
  • 40. © 2013 WEBTRENDS INC. 40Why should I choose you?#WToptimize
  • 41. © 2013 WEBTRENDS INC. 41Positive reinforcement#WToptimize
  • 42. © 2013 WEBTRENDS INC. 42Customer reviews or testimonials#WToptimize
  • 43. © 2013 WEBTRENDS INC. 43Urgency…good or bad?#WToptimize
  • 44. © 2013 WEBTRENDS INC. 44Limited time . . . when, where, how44#WToptimize
  • 45. © 2013 WEBTRENDS INC. 45Contextualize your messaging45#WToptimize
  • 46. © 2013 WEBTRENDS INC. 46Contextualize your message46#WToptimize
  • 47. © 2013 WEBTRENDS INC. 47Tis the season#WToptimize
  • 48. © 2013 WEBTRENDS INC. 48Uh oh, I procrastinated…#WToptimize
  • 49. © 2013 WEBTRENDS INC. 49…But you still have to earn my business#WToptimize
  • 50. © 2013 WEBTRENDS INC. 50Webtrends examples#WToptimize
  • 51. © 2013 WEBTRENDS INC. 51How do you engage with customers in ameaningful way?Create long-term value for two iconicbrands, Huggies and Depend, throughrelevant messaging and content, andconversion opportunities that help bolsterboth brands as top-of-mind consumerchoices.Targeting the right brand for the right customer#WToptimize
  • 52. © 2013 WEBTRENDS INC. 52Using search within your site to meetcustomer needs#WToptimize
  • 53. © 2013 WEBTRENDS INC. 53Meeting the needs of diverse customersFemale Male#WToptimize
  • 54. © 2013 WEBTRENDS INC. 54Questions?54 #WToptimize
  • 55. © 2013 WEBTRENDS INC. 55Please Follow UsRelated Resources –Best Practices – Landing Page OptimizationMarketingSherpa Landing Page OptimizationBenchmark ReportView on SlideShare –http://www.slideshare.net/WebTrendsJoin Us –Webtrends sponsoring Usability Labat WhichTestWon’s The Live Event –May 8-10 | Austin TXFree 15-minute site consultation#WToptimize
  • 56. © 2013 WEBTRENDS INC. 56Thank you