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Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
Webtrends + SharePoint Webinar  - Road to Measurement
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Webtrends + SharePoint Webinar - Road to Measurement

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  • 1. The Road to Measurement Driving Adoption to Fuel Your SharePoint Intranet Success© 2012 Webtrends, All Rights Reserved.
  • 2. Welcome to “The Road to Measurement” » Audio for this webinar is being provided through your computer speakers. Please adjust your volume if you can’t hear anything. » Q&A at the end – you can submit questions at anytime throughout the presentation » Webinar will be available for on-demand viewing after the presentation » Presentation will be emailed to attendees Presenter Twitter Handles: @jeffseacrist Webinar Twitter Hashtag: #WTwebinar and #sharepoint© 2012 Webtrends, All Rights Reserved. |2
  • 3. Introduction Jeff Seacrist – » VP - Partner Solutions » jeff.seacrist@webtrends.com » @jeffseacrist© 2012 Webtrends, All Rights Reserved. |3
  • 4. Agenda » The Evolution of the Intranet » The Emerging Social Enterprise » A Framework for Engagement Measurement » Adoption, Consumption, Contribution » A Microsoft-Preferred Solution© 2012 Webtrends, All Rights Reserved. |4
  • 5. We’ve Been Stuck with Bad Practices Document Ping Pong Communication Bottlenecks Information Hoarding Occupational Spamming Source: Oscar Berg, Acando Consulting© 2012 Webtrends, All Rights Reserved. |5
  • 6. The Rise of the Social Intranet Source: Alex Dowbor© 2012 Webtrends, All Rights Reserved. |6
  • 7. Building on the Promise of the Intranet » Leverage the wisdom of the crowd » Unlock the expertise in your organization » Improve response times to customer support or sales issues » Efficiently capture ideas » Break down the walls between people, groups and departments© 2012 Webtrends, All Rights Reserved. |7
  • 8. Why are We Here Today Organizations with high levels of employee engagement outperform the earnings of peers by 57%Source: Gartner Research, Reach Peak Performance Through Employee Engagement, Otter 2012© 2012 Webtrends, All Rights Reserved. |8
  • 9. How Do I Drive Engagement?© 2012 Webtrends, All Rights Reserved. |9
  • 10. How Do I Drive Engagement?© 2012 Webtrends, All Rights Reserved. | 10
  • 11. The 5 C’s of Engagement Collaborate Contribute Consume Connect Create© 2012 Webtrends, All Rights Reserved. | 11
  • 12. Exciting New Concepts From today’s hip young data scientists:© 2012 Webtrends, All Rights Reserved. | 12
  • 13. Exciting New Concepts From today’s hip young data scientists:© 2012 Webtrends, All Rights Reserved. | 13
  • 14. Exciting New Concepts From today’s hip young data scientists:© 2012 Webtrends, All Rights Reserved. | 14
  • 15. What to Measure?© 2012 Webtrends, All Rights Reserved. | 15
  • 16. A Framework for Measurement Metrics Objectives Targets Goals© 2012 Webtrends, All Rights Reserved. | 16
  • 17. A Framework for Measurement Metrics Objectives Highly Engaged Organizational Goal Organization© 2012 Webtrends, All Rights Reserved. | 17
  • 18. A Framework for Measurement Metrics Objectives Increase Socialize Collaboration Expertise Highly Engaged Organizational Goal Organization Build a Increase Knowledge Productivity Base Improve Employee Satisfaction© 2012 Webtrends, All Rights Reserved. | 18
  • 19. A Framework for Measurement Metrics Objectives Increase Socialize Collaboration Expertise Highly Engaged Organizational Goal Discussions Created Organization Build a Increase Knowledge Content Productivity Base Ratings Improve Successful Employee Search Satisfaction Results© 2012 Webtrends, All Rights Reserved. | 19
  • 20. A Framework for Measurement Metrics Objectives Increase Socialize Collaboration Expertise Highly Engaged Organizational Goal Discussions Created Organization Build a Increase Knowledge Content Productivity Base Ratings Improve Successful Employee Search Satisfaction Results User Demographics Adoption Usability© 2012 Webtrends, All Rights Reserved. | 20
  • 21. A Framework for Measurement Metrics Objectives Increase Socialize Collaboration Expertise Highly Engaged Organizational Goal Speed to Discussions Created Organization Market Build a Increase Knowledge Content Productivity Base Ideas Ratings Generated Improve Successful Employee Answers Search Satisfaction Provided Results User Demographics Adoption Usability© 2012 Webtrends, All Rights Reserved. | 21
  • 22. A Framework for Measurement Metrics Complete Profiles Identify Influencers Objectives Customer Sat Increase Socialize Collaboration Expertise Win Rate Highly Engaged Organizational Goal Speed to Discussions Created Organization Market Build a Increase Knowledge Content Productivity Base Ideas Ratings Generated Improve Successful Employee Answers Search Satisfaction Provided Results User Demographics Adoption Usability© 2012 Webtrends, All Rights Reserved. | 22
  • 23. A Framework for Measurement Metrics Content Complete Contribution Profiles Decrease in Identify email Influencers Objectives X-Team Customer Interaction Sat Increase Socialize Collaboration Expertise Unique Win Rate Participants Highly Engaged Organizational Goal Speed to Discussions Created Organization Market Build a Increase Knowledge Content Productivity Base Ideas Ratings Generated Improve Successful Employee Answers Search Satisfaction Provided Results User Demographics Adoption Usability© 2012 Webtrends, All Rights Reserved. | 23
  • 24. Benefits of a Social Intranet Source: CMSWire© 2012 Webtrends, All Rights Reserved. | 24
  • 25. Getting Started with the Basics • Unique users Adoption • Department, Manager, Location© 2012 Webtrends, All Rights Reserved. | 25
  • 26. Getting Started with the Basics • Unique users Adoption • Department, Manager, Location • Content utilization Consumption • Lists & web parts© 2012 Webtrends, All Rights Reserved. | 26
  • 27. Getting Started with the Basics • Unique users Adoption • Department, Manager, Location • Content utilization Consumption • Lists & web parts • Content creation Contribution • Power users© 2012 Webtrends, All Rights Reserved. | 27
  • 28. Business Results - Siemens » 18K employees » 450 trained SharePoint leaders » Measure intranet and employee email newsletters » Measurement Strategy: • Downloads, Uploads, Edits • PDFs, Powerpoints, Video • Measure engagement, top downloads, visits and location • Experiment with content types & placement • Added more video, contests & interactive forums 162% Increase in Unique Visitors© 2012 Webtrends, All Rights Reserved. | 28
  • 29. A Microsoft-Preferred Solution© 2012 Webtrends, All Rights Reserved.
  • 30. Webtrends for SharePoint A Microsoft Preferred Solution: "Webtrends has built an integrated analytics and optimization solution for our » Analytics, Segmentation, Testing & growing SharePoint community to help our Optimization customers get the most from » Quick time to value SharePoint 2010,“ » Compatible with any SharePoint initiative "Many SharePoint customers » Extensibility beyond SharePoint worldwide are Webtrends customers. We expect that » Developed by Webtrends in cooperation with this alliance will help drive Microsoft for optimum interoperability business results for SharePoint 2010 customers across the globe.” Jared Spataro WW Director of SharePoint Product Marketing, Microsoft#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 30
  • 31. Multi-Channel Measurement in Webtrends© 2012 Webtrends, All Rights Reserved. | 31
  • 32. Webtrends for SharePoint Activation#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 32
  • 33. SharePoint Intranet Reporting Standard Insights » Pages » Visits & Sessions » Content » Onsite search SharePoint-specific Insights web » Web Parts » Breadcrumbs » User Reporting mobile » Onsite Search » Document Actions » Announcements & Promos social Extensible to Social Actions© 2012 Webtrends, All Rights Reserved. | 33
  • 34. Coming Soon – New for SharePoint 2013 Heatmaps Support for Community Sites Enhanced Support for Office 365 Automated List Tracking » Reply to List Item » View List Item » Edit List Item » New List Item More Details on Users: » Department » Title » Office » Manager » Domain » Location© 2012 Webtrends, All Rights Reserved. | 34
  • 35. Let us help you!© 2012 Webtrends, All Rights Reserved. | 35
  • 36. Let us help you!© 2012 Webtrends, All Rights Reserved. | 36
  • 37. Register Today Digital Intelligence, Right Now January 28-30 Westin St. Francis San Francisco For more information or to register, visit http://engage.webtrends.com SharePoint-related sponsors:© 2012 Webtrends, All Rights Reserved. | 37
  • 38. Thank you for your time » For more information please contact jeff.seacrist@webtrends.com or sharepoint@webtrends.com » Learn more about Webtrends for SharePoint visit: http://sharepoint.webtrends.com » Stop by our booth #928 at the Microsoft SharePoint Conference in Las Vegas.© 2012 Webtrends, All Rights Reserved. | 38
  • 39. Q&A sharepoint@webtrends.com© 2012 Webtrends, All Rights Reserved.

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