Webtrends for SharePoint World Tour Netherlands
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  • SharePoint PenetrationSharePoint’s been around since 2001 (10 year anniversary this year).The number of SharePoint user seats out there is in the order of 200 million(CAL’s)The number of SharePoint Servers out there is in the order of 200,000A report by Global360.com estimates that 97 percent of organizations will ultimately use SharePoint.SharePoint 2010 financial results: $2billionSharePoint has had 10%+ revenue growth for each of the last four quarters.
  • Goeimorgen allemaal, eerst en vooral allemaal welkom op ons webtrends for sharepoint event. Ik ben Maarten Sambre Teritory manager voor Benelux binnen webtrends en wil kort een introductie geven over de evolutie van onze markt en oplossingen.
  • Ik hoop dat dit geen verrassing is voor de meesten onder jullie maar er is een digitale revolutie aan de gang. Marketeers staan vandaag voor nieuwe uitdaging als gevolg van de veranderende internetwereld, nieuwe kanalen en technologie platvormen.
  • Waar initieel het website het enige communicatiekanaal was op het internet zijn er nu heel wat nieuwe communicatie kanalen bijgekomen. Elk van deze kanalen heeft zijn eigenheid, waardoor het heel wat complexer wordt om je klanten en propects te bereiken.And as you well know, the digital universe is only getting more diverse. Your prospects and customers are now digital native and therefore the complexities of reaching them, converting them and retaining them have changed too.
  • Wil je bovendien ROI van je activiteiten in deze kanalen meten dan merk je al snel dat elk van deze kanalen eigen rapportage omgevingen heeft met eigen KPI’s/metrics.Marketeers willen
  • Do you feel like you are prepared to significantly drive business success through your digital efforts? No? you’re not alone.Slecht 4% van de marketeers geeft aan klaar te zijn volledig de kansen uit te buiten die zo een digitale wereld geeft.
  • Marketeers vragen dus naar oplossingen in deze nieuwe digitale wereld die met name focussen op
  • Onze missie binnen webtrends
  • As I shared, our products and services are aligned to solve your biggest marketing challenges and they think like you think. They are built for Marketers (but Analysts love them too) and they are built to elevate and reveal the insights that matter, not require you to sift through spreadsheets and confusing reports.
  • As I’ve shared, we’re focused on what drives your business forward. If your organization is dedicated to leveraging digital marketing to drive significant growth then we’re the ONLY partner who can provide the products, consulting and partner ecosystem you need.Our products and services are aligned to your core marketing challenges – attracting + engaging and targeting + converting your prospects + customers across ALL your digital channels. Attract and Engage – Webtrends Ads & Webtrends Social & Webtrends OptimizeTarget & Convert – Webtrends Optimize & Webtrends SegmentsMeasure & Analyze – Webtrends Analytics & Webtrends Segments
  • Because we’re a customer-centric organization, our customers are our biggest asset. We work with many of the world’s most innovative and admired brands EVERY DAY to enable and spark remarkable marketing success.
  • It doesn’t have to be that way It doesn’t have to stay that way. In fact it can’t for businesses to survive. If retailers don’t deliver, the store is reduced to serving as a showroom for the brand website, rather than a venue for an experience that deepens brand loyalty. We can re-personalize shopping again in order to bring the consumer back in and deliver relevant, immersive experiences.
  • In fact in many ways, you web-based presence represents your brand more then your physical presence today. When people arrive at your site, they are arriving at your company.  People expect a deeper relationship with your brand by going to your site and the experience they receive will influence their behavior. You can spend a considerable amount on paid advertising and reach broadly with your message, and closely monitor and influence your earned media via social networks, however if your audience then comes to your site and it is not a quality experience, your risk losing all those investments.
  • In fact in many ways, you web-based presence represents your brand more then your physical presence today. When people arrive at your site, they are arriving at your company.  People expect a deeper relationship with your brand by going to your site and the experience they receive will influence their behavior. You can spend a considerable amount on paid advertising and reach broadly with your message, and closely monitor and influence your earned media via social networks, however if your audience then comes to your site and it is not a quality experience, your risk losing all those investments.
  • SharePoint works now—and it works in the future too, going from basic sites to interactive communities, to an integrated portal, and eventually to adaptive experiences. We have proven on the intranet side that SharePoint is a compelling offering—and we’re using the same strategy to promote SharePoint for Internet Sites.
  • Need to combine best of both these screen shots- Remove ebay- Keep two sharepoint icons- Keep youtube, twitter- Use “what do you want to measure?” (not what do you want to track)
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • This dashboard was created to show comparative data between the legacy site running for Ingram Micro in Belgium and their new site launch. Obviously data will build up over time.
  • T-mobile Netherlands – HTML5 dashboard accessed by a web browser and built by webtrends design partner.
  • Hi, thanks for having us today. First, a few introductions:
  • Ascentium is a Digital Marketing Agency that delivers digital commerce and marketing solutions that create engaging and interactive brand experiences.  Since 1995 we have delivered over 200 B2C and B2B e-commerce solutions.We are experienced in delivering projects for customers around the world.Vertically focused in Retail, CPG and Manufacturing.Trusted by global brands and thought leaders.
  • a mix of marketing, technology, strategy – and today’s business requires all of these things to cater to its customers. But it’s much beyond simple cause and effect pairs. The environment in which we work today is getting more and more complex.
  • Used to be simple – a database of products on the web, with a basket. Not anymore. The choices are abundant.
  • First of all, it’s the platform – and we just recently acquired Commerce Server. It hits all the basic marks – marketing and discounts, customer and order management and of course product and catalog management. But is it enough? No. In addition to the pure engine like CS, we need
  • For example - People don’t need to ‘go’ to the internet any more – they have it with them all the time. How many people in the audience have a laptop / iPad / smartphone? How about a desktop anymore??
  • And while they are still, for the most part, using it for the same kinds of things, they are doing so from as broad & diverse a set of contexts as connectivity will allow.For marketers, this might not feel like a new thing – we’ve always tried to be saavy about delivering the right message, at the right time, to the right person. But what is new here is that the message can be (and, we argue, should be) far more aware of the ‘time’ or ‘place’ it is received, and – even more importantly – the person receiving this message is more in control than ever.
  • So here is the challenge – for dh and, indeed, for all of us out here in the digital space.
  • CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
  • Solution enables stock, configured and custom sensor sales to a global market which includes custom product configuration. In addition, the solution includes:Complex business rules with contract based pricingProduct recommendations engine - guided selling and configuration Multiple languages/currencies High availability – 7/24 over multiple time zones
  • Our goal is to be the commerce platform of choice in the CXM scenarios on the .NET platform.

Webtrends for SharePoint World Tour Netherlands Webtrends for SharePoint World Tour Netherlands Presentation Transcript

  • Adrian Lloyd – EMEA Partner & Alliances @ Webtrends adrian.lloyd@webtrends.com© 2011 Webtrends, All Rights Reserved. |
  • Agenda • How to create compelling Sites (Intranets, extranets & websites using Microsoft SharePoint. • The use of FAST Search for these Sites • How to implement these SharePoint Sites • Implementation of Microsoft Commerce Server for a Site • Analysis and Reporting of these sites© 2011 Webtrends, All Rights Reserved. | 02
  • Web Content Management has evolved to Customer Experience Management (CXM)© 2011 Webtrends, All Rights Reserved. | 03
  • Stats….. $2 billion© 2011 Webtrends, All Rights Reserved. |
  • Introduction to webtrends Maarten Sambre Territory Manager Benelux© 2011 Webtrends, All Rights Reserved.
  • The digital revolution© 2011 Webtrends, All Rights Reserved. |6
  • The Challenge Mobile Apps Social Web €Digital Divergence Mobile Smart Home Video© 2011 Webtrends, All Rights Reserved. |7
  • The Challenge…© 2011 Webtrends, All Rights Reserved. 02 |8
  • The Problem We Solve ―Only 4% of marketing leaders feel that they are very prepared to exploit digital marketing opportunities.‖© 2011 Webtrends, All Rights Reserved. |9
  • aggregate data (how many) © 2011 Webtrends, All Rights Reserved. | 10
  • visitor data (who)© 2011 Webtrends, All Rights Reserved. | 11
  • a new GENERATION of DIGITAL MARKETING© 2011 Webtrends, All Rights Reserved. | 12
  • The Solution© 2011 Webtrends, All Rights Reserved. | 13
  • Mission To provide marketers the competitive advantage through optimization of all digital channels. We provide the analytics —mobile, social and web— to deliver remarkable ROI.© 2011 Webtrends, All Rights Reserved. 03 | 14
  • Webtrends Analytics 10 - Our Approach Portfolio of innovative products Designed for brands, agencies, and marketing professionals Elegant visualizations and best in class data architecture© 2011 Webtrends, All Rights Reserved. | 15
  • © 2011 Webtrends, All Rights Reserved. | 16
  • We Support the World’s Largest Brands Media Telecom Social Technology Travel & Leisure Manufacturing Financial Services CPG & Materials Commerce Govt & Utilities© 2011 Webtrends, All Rights Reserved. | 17
  • Thank You Maarten Sambre Territory Manager Benelux© 2011 Webtrends, All Rights Reserved.
  • Avanade Digital Marketing Vision Eric Hol VP for Portals and Collaboration Avanade Netherlands© 2012 Webtrends and Avanade, All Rights Reserved. |
  • CUSTOMER CENTRIC APPROACH Before Now Campaign/service centric Customer centric Audience Channel Personas Cross Channel Web Gaming Console Customer 1 Social Network Tv /radio Postal Mobile Web One Size Fits … all CRM Tv/Radio Customer 40000 Fragmented technologies Customer analyticsAll customers treated Customer Centric & Datagenerically, with a fragmented Powered: all customer treated uniquelyexperience across channels and without based on their needs and wants and with ausing data. consistent and engaging experience across all channels © 2012 Webtrends and Avanade, All Rights Reserved. |
  • WHAT THE MARKET ASKS 87% OF CONSUMERS want a similar way to access products and services, whether online, in the store, on their mobile phone, or using a self-service Corporation *2010 report by NCR device*© 2012 Webtrends and Avanade, All Rights Reserved. |
  • WHAT PRODUCT & SERVICE PROVIDERS ANSWER CROSS 100% CHANNEL STRATEGY Allow users to complete their experiential journey through different channels© 2012 Webtrends and Avanade, All Rights Reserved. |
  • HOW WILL IT WORK? PERSONAL, TECHNOLOGY PHYSICAL AND FADES INTO SOCIAL CONTEST THE DETERMINE THE METHODS WE USE TO INTERACT WITH BACKGROUND INFORMATION© 2012 Webtrends and Avanade, All Rights Reserved. |
  • Avanade Digital marketing services offering Outsourci Advisory Development ng Digital Marketing end to end approach 24© 2012 Webtrends and Avanade, All Rights Reserved. |
  • Avanade Digital Marketing Solutions Portfolio WEB PRESENCE POS SOLUTIONS E-commerce EXPERIENCE DESIGN EXPERIENCE DESIGN WEB SITE IMPLEMENTATION TOUCH DEVICES ON PREMISES AND IN THE CLOUD SURFACE MOBILE APP CUSTOMER ANALYTICS DEVELOPMENT CUSTOMER SERVICE mng EXPERIENCE DESIGN CUSTOMER PROFILING DEVELOPMENT FOR ADVANCE MARKETING SOLUTION LAPTOP, TABLETS, PHONES AND GAME ANALITICS CONSOLE SENTIMENT ANALYSIS ON ALL OPERATIVE SYSTEMS SOCIAL MEDIA ENGAGEMENT Microsoft Microsoft Dynamics CRM Windows Azure SharePoint 2010 25© 2012 Webtrends and Avanade, All Rights Reserved. |
  • The right mix Success and greater customer engagement.. • is not just about the right aesthetic design • is not just about choosing the right web technology • Is not just about choosing the right analytics tools Good Design The right Web Technology Good Analytics people = Success© 2012 Webtrends and Avanade, All Rights Reserved. |
  • Our Work is Showcased Online…© 2012 Webtrends and Avanade, All Rights Reserved. |
  • Our Work is Showcased Online…© 2012 Webtrends and Avanade, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • EXPERIENCE DESIGN SERVICES We craft customer experiences across every digital touch point, putting the human being at the center of hour design process.© 2012 Webtrends and Avanade, All Rights Reserved. |
  • EXPERIENCE DESIGN SERVICES OUR GOAL INCREASING We deliver great MOTIVATION experiences in order to reach Psychology both, our customers expectations and our clients business objectives. REMOVING FRICTION Usability© 2012 Webtrends and Avanade, All Rights Reserved. |
  • Experience Design© 2012 Webtrends and Avanade, All Rights Reserved. |
  • Thank You eric.hol@avanade.com© 2012 Webtrends and Avanade, All Rights Reserved. |
  • SharePoint for Digital MarketingHilde RietveltDMP Solution Saleshilder@microsoft.com
  • unified platform Extranet Existing clients Content, page or site Employees Internet Intranet Potential clients SharePoint’s unified platform leverages a familiar user interface and administrative controls to quickly enable intranet, extranet and Internet sites. Marketers like the ease of use and ability to control their content while IT can support a single technology for multiple scenarios. 36 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential.
  • At the Center is your Owned Media OWNED High Performance Websites are Central to your Strategy PAID EARNED Advertising, Media, Podcasts Social Media Everywhere 37 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential.
  • And it needs to integrate with BO OWNED High Performance Websites are Central to your Strategy PAID EARNED Advertising, Media, Podcasts Social Media Everywhere 38 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential.
  • A maturity model Adaptive Experience Integrated Portal Behavioral Profiling Interactive Business Intelligence Dynamic Content Community Customer self-service Multi-screen Basic Site Rich media Publishing management Advanced analytics Fresh content Offsite Targeting Search-driven CRM Integration Publishing workflows Navigation Cross-Media E-Commerce Dashboard Consistent brand Wikis & Blogs Address the Basics Innovate and Grow Maps 39 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential. 39
  • VIDEO© 2011 Webtrends, All Rights Reserved. |
  • Take a break…….© 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • Take a break…….© 2011 Webtrends, All Rights Reserved. |
  • Adrian Lloyd – EMEA Partner & Alliances @ Webtrends© 2011 Webtrends, All Rights Reserved. |
  • Products & Services© 2011 Webtrends, All Rights Reserved. | 06
  • Web Content Management has evolved to Customer Experience Management (CXM) August 10, 2011 CXM is : “Content Management, Search, Customer targeting, Analytics, Personalization, and Optimization capabilities”© 2011 Webtrends, All Rights Reserved. | 07
  • Web Content Management has evolved to Customer Experience Management (CXM) July 13, 2011© 2011 Webtrends, All Rights Reserved. | 08
  • http://bit.ly/rW2yFj© 2011 Webtrends, All Rights Reserved. | 09
  • a fragmented world created byTHE SPLINTERNET January 26, 2010© 2011 Webtrends, All Rights Reserved. |
  • Next Generation – Web, Social & Mobile Analytics© 2011 Webtrends, All Rights Reserved. | 14
  • Next Generation – Web, Social & Mobile Analytics© 2011 Webtrends, All Rights Reserved. | 15
  • Webtrends – Analytics 10© 2011 Webtrends, All Rights Reserved. | 16
  • Flexibility of data collection… for each channel 8 Facebook Game Intranet/Extranet Windows FiOS TV Web (SharePoint FIS) Apps / Consoles SharePoint Mobile Widgets Social e.g XBox ✓ Depth of ✓ Customers across ✓ Customer-level data ✓ Data visualization ✓ Personalization event all digital analytics channels© 2011 Webtrends, All Rights Reserved. | 20
  • Webtrends Approach - Spaces • Portfolio of innovative products • Designed for brands, agencies, and marketing professionals • Elegant visualizations and best in class data architecture© 2011 Webtrends, All Rights Reserved. | 21
  • Webtrends & Microsoft Customers Using Webtrends for SharePoint • 400+ accounts today using Webtrends to measure their SharePoint initiatives • Used by marketing teams throughout Microsoft, including the SharePoint team • Gold Certified Partner • www.webtrends.com© 2011 Webtrends, All Rights Reserved. | 17
  • Webtrends Analytics for SharePoint 2010© 2011 Webtrends, All Rights Reserved. | 19
  • Webtrends Site Collection Feature© 2011 Webtrends, All Rights Reserved. | 22
  • SharePoint Intranet Reporting Out-of-The-Box Standard reports include: » Pages » Visits & Sessions » Content » Onsite search SharePoint-specific Reports » Web Parts » Breadcrumbs » Users » Onsite Search by User » Onsite Search by Site » Document Actions » Activity & Docs by User » Announcements & Promos Custom Reports© 2011 Webtrends, All Rights Reserved. | 23
  • SharePoint Website Reports Webtrends Analytics Reports: » Campaigns » Commerce » Content / Page Analysis » Onsite search » Social Media SharePoint-specific Reports: » Web Parts » Breadcrumbs » Onsite Search by Site Custom Reports Segments & Optimize© 2011 Webtrends, All Rights Reserved. | 24
  • Webtrends Segments • Explore visitor attributes and conversion events • Build and score segments • Drive conversions through export and integrations© 2011 Webtrends, All Rights Reserved. | 25
  • Webtrends Optimize • Test, target and personalize • Maximize conversion rates • Improve content relevance© 2011 Webtrends, All Rights Reserved. | 26
  • DEMO© 2011 Webtrends, All Rights Reserved. |
  • Thank You Adrian Lloyd – EMEA Partner & Alliances @ Webtrends© 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • DMO mobile Dashboard© 2011 Webtrends, All Rights Reserved. |
  • WEBTRENDS DESIGN LAB© 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • Microsoft © 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.© 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • Ascentium: a Global Commerce Service Provider Commerce Technology Strategy
  • what is digitalcommerce?
  • Commerce Server
  • With current growth rates, Web access by people on the move– via laptops and smart mobile devices – is likely to exceed webaccess from desktop computers within the next four years.
  • Context is King:Creating a cohesive, smooth user circumstances orexperience across all traditional and digital that conditionschannels results in increased revenues and a surroundimproved customer loyalty person, place or thing. Content is of little value if it does not address the context of where you are. Cameron Moll, SXSW2007
  • How do WE create the next generation of digitalcommerce experiences today that allow us todeliver performance, reliability and agility?
  • B2Comnichannel experiences
  • B2Btransactionalsystems
  • THANK YOU Max Romanenko General Manager, Europe max@ascentium.com +44-742-766-5415
  • Q&A and Networking© 2011 Webtrends, All Rights Reserved. |