SharePoint for Digital MarketingHilde RietveltDMP Solution Saleshilder@microsoft.com
unified platform Extranet Existing clients Content, page or site Employees Internet Intranet Potential clients SharePoint’s unified platform leverages a familiar user interface and administrative controls to quickly enable intranet, extranet and Internet sites. Marketers like the ease of use and ability to control their content while IT can support a single technology for multiple scenarios. 36 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential.
At the Center is your Owned Media OWNED High Performance Websites are Central to your Strategy PAID EARNED Advertising, Media, Podcasts Social Media Everywhere 37 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential.
And it needs to integrate with BO OWNED High Performance Websites are Central to your Strategy PAID EARNED Advertising, Media, Podcasts Social Media Everywhere 38 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential.
A maturity model Adaptive Experience Integrated Portal Behavioral Profiling Interactive Business Intelligence Dynamic Content Community Customer self-service Multi-screen Basic Site Rich media Publishing management Advanced analytics Fresh content Offsite Targeting Search-driven CRM Integration Publishing workflows Navigation Cross-Media E-Commerce Dashboard Consistent brand Wikis & Blogs Address the Basics Innovate and Grow Maps 39 | Microsoft Platform for Internet Sites – Microsoft & FIAT confidential. 39
Ascentium: a Global Commerce Service Provider Commerce Technology Strategy
what is digitalcommerce?
With current growth rates, Web access by people on the move– via laptops and smart mobile devices – is likely to exceed webaccess from desktop computers within the next four years.
Context is King:Creating a cohesive, smooth user circumstances orexperience across all traditional and digital that conditionschannels results in increased revenues and a surroundimproved customer loyalty person, place or thing. Content is of little value if it does not address the context of where you are. Cameron Moll, SXSW2007
How do WE create the next generation of digitalcommerce experiences today that allow us todeliver performance, reliability and agility?
THANK YOU Max Romanenko General Manager, Europe firstname.lastname@example.org +44-742-766-5415