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Webtrends for SharePoint World Tour Netherlands

by Webtrends

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SharePoint PenetrationSharePoint’s been around since 2001 (10 year anniversary this year).The number of SharePoint user seats out there is in the order of 200 million(CAL’s)The number of SharePoint Servers out there is in the order of 200,000A report by Global360.com estimates that 97 percent of organizations will ultimately use SharePoint.SharePoint 2010 financial results: $2billionSharePoint has had 10%+ revenue growth for each of the last four quarters.
Goeimorgen allemaal, eerst en vooral allemaal welkom op ons webtrends for sharepoint event. Ik ben Maarten Sambre Teritory manager voor Benelux binnen webtrends en wil kort een introductie geven over de evolutie van onze markt en oplossingen.
Ik hoop dat dit geen verrassing is voor de meesten onder jullie maar er is een digitale revolutie aan de gang. Marketeers staan vandaag voor nieuwe uitdaging als gevolg van de veranderende internetwereld, nieuwe kanalen en technologie platvormen.
Waar initieel het website het enige communicatiekanaal was op het internet zijn er nu heel wat nieuwe communicatie kanalen bijgekomen. Elk van deze kanalen heeft zijn eigenheid, waardoor het heel wat complexer wordt om je klanten en propects te bereiken.And as you well know, the digital universe is only getting more diverse. Your prospects and customers are now digital native and therefore the complexities of reaching them, converting them and retaining them have changed too.
Wil je bovendien ROI van je activiteiten in deze kanalen meten dan merk je al snel dat elk van deze kanalen eigen rapportage omgevingen heeft met eigen KPI’s/metrics.Marketeers willen
Do you feel like you are prepared to significantly drive business success through your digital efforts? No? you’re not alone.Slecht 4% van de marketeers geeft aan klaar te zijn volledig de kansen uit te buiten die zo een digitale wereld geeft.
Marketeers vragen dus naar oplossingen in deze nieuwe digitale wereld die met name focussen op
Onze missie binnen webtrends
As I shared, our products and services are aligned to solve your biggest marketing challenges and they think like you think. They are built for Marketers (but Analysts love them too) and they are built to elevate and reveal the insights that matter, not require you to sift through spreadsheets and confusing reports.
As I’ve shared, we’re focused on what drives your business forward. If your organization is dedicated to leveraging digital marketing to drive significant growth then we’re the ONLY partner who can provide the products, consulting and partner ecosystem you need.Our products and services are aligned to your core marketing challenges – attracting + engaging and targeting + converting your prospects + customers across ALL your digital channels. Attract and Engage – Webtrends Ads & Webtrends Social & Webtrends OptimizeTarget & Convert – Webtrends Optimize & Webtrends SegmentsMeasure & Analyze – Webtrends Analytics & Webtrends Segments
Because we’re a customer-centric organization, our customers are our biggest asset. We work with many of the world’s most innovative and admired brands EVERY DAY to enable and spark remarkable marketing success.
It doesn’t have to be that way It doesn’t have to stay that way. In fact it can’t for businesses to survive. If retailers don’t deliver, the store is reduced to serving as a showroom for the brand website, rather than a venue for an experience that deepens brand loyalty. We can re-personalize shopping again in order to bring the consumer back in and deliver relevant, immersive experiences.
In fact in many ways, you web-based presence represents your brand more then your physical presence today. When people arrive at your site, they are arriving at your company. People expect a deeper relationship with your brand by going to your site and the experience they receive will influence their behavior. You can spend a considerable amount on paid advertising and reach broadly with your message, and closely monitor and influence your earned media via social networks, however if your audience then comes to your site and it is not a quality experience, your risk losing all those investments.
In fact in many ways, you web-based presence represents your brand more then your physical presence today. When people arrive at your site, they are arriving at your company. People expect a deeper relationship with your brand by going to your site and the experience they receive will influence their behavior. You can spend a considerable amount on paid advertising and reach broadly with your message, and closely monitor and influence your earned media via social networks, however if your audience then comes to your site and it is not a quality experience, your risk losing all those investments.
SharePoint works now—and it works in the future too, going from basic sites to interactive communities, to an integrated portal, and eventually to adaptive experiences. We have proven on the intranet side that SharePoint is a compelling offering—and we’re using the same strategy to promote SharePoint for Internet Sites.
Need to combine best of both these screen shots- Remove ebay- Keep two sharepoint icons- Keep youtube, twitter- Use “what do you want to measure?” (not what do you want to track)
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
This dashboard was created to show comparative data between the legacy site running for Ingram Micro in Belgium and their new site launch. Obviously data will build up over time.
T-mobile Netherlands – HTML5 dashboard accessed by a web browser and built by webtrends design partner.
Hi, thanks for having us today. First, a few introductions:
Ascentium is a Digital Marketing Agency that delivers digital commerce and marketing solutions that create engaging and interactive brand experiences. Since 1995 we have delivered over 200 B2C and B2B e-commerce solutions.We are experienced in delivering projects for customers around the world.Vertically focused in Retail, CPG and Manufacturing.Trusted by global brands and thought leaders.
a mix of marketing, technology, strategy – and today’s business requires all of these things to cater to its customers. But it’s much beyond simple cause and effect pairs. The environment in which we work today is getting more and more complex.
Used to be simple – a database of products on the web, with a basket. Not anymore. The choices are abundant.
First of all, it’s the platform – and we just recently acquired Commerce Server. It hits all the basic marks – marketing and discounts, customer and order management and of course product and catalog management. But is it enough? No. In addition to the pure engine like CS, we need
For example - People don’t need to ‘go’ to the internet any more – they have it with them all the time. How many people in the audience have a laptop / iPad / smartphone? How about a desktop anymore??
And while they are still, for the most part, using it for the same kinds of things, they are doing so from as broad & diverse a set of contexts as connectivity will allow.For marketers, this might not feel like a new thing – we’ve always tried to be saavy about delivering the right message, at the right time, to the right person. But what is new here is that the message can be (and, we argue, should be) far more aware of the ‘time’ or ‘place’ it is received, and – even more importantly – the person receiving this message is more in control than ever.
So here is the challenge – for dh and, indeed, for all of us out here in the digital space.
CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
Solution enables stock, configured and custom sensor sales to a global market which includes custom product configuration. In addition, the solution includes:Complex business rules with contract based pricingProduct recommendations engine - guided selling and configuration Multiple languages/currencies High availability – 7/24 over multiple time zones
Our goal is to be the commerce platform of choice in the CXM scenarios on the .NET platform.

Webtrends for SharePoint World Tour Netherlands

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