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Webtrends for SharePoint World Tour Germany

by Webtrends

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This is a critical slide as we need 1 slide that tells our story. Last three years is the focus but we need to have the previous 11 years represented. Timeline horizontal across the page. Starting at left, condensed timeline of early Webtrends. Timescale 10 years. Key milestones:1995 founded1999 IPO2001 NetIQ acquires Webtrends2005 Francisco Partners acquires Webtrends2008 New Management TeamEnd this timeline with the “jagged” edge, start next time line Scale is 6 months, marked by seasons of Fall / Spring (Spring 08. Fall 08. Spring 09. Fall 09. Spring 10. Fall 10. Spring 11. Fall 11.)Key milestones to build left to right withSpring 2008 - Locked on Strategy: Analytics & Optimization across all channels; Open; UX leads; CMO primary targetSummer 2008 – Open exchange – Web Services, data integration, data collection SDKsFall 2008 – Visitor Data Mart re-positioned deep visitor segmentation and integration platformSpring 09 – Social monitoringSpring 09 – UX lead Analytics releaseSummer – 09 – Widemile acquisition – Webtrends Optimize Fall 09 – Mobile – iOS SDK launchedSpring 10 – Mobile – Android and BB SDKs launchedSpring 10 – Facebook analytics launched – first to marketSpring 10 – Segmentation launchedSpring 10 – Optimization Targeting launchedSummer 10 – Social marketing platform – Transpond acquisitionFall 10 – RIM selects Webtrends for BlackBerry Analytics Spring 11 – Unified Analytics – Webtrends Analytics 10 LaunchesSummer 11 – Webtrends Analytics for SharePoint 2010Summer 11 – Real Time! – Webtrends acquires Reinvigorate Real time analytics and heat maps.
Need to add product logos to this slide.Attract and Engage – Webtrends Ads & Webtrends Social & Webtrends OptimizeTarget & Convert – Webtrends Optimize & Webtrends SegmentsMeasure & Analyze – Webtrends Analytics & Webtrends SegmentsWebtrends provides unique and innovative applications designed to enable marketers to easily Attract and Engage, Target and Convert, and Measure and Analyze prospects and customers across all digital channels.
Need to combine best of both these screen shots- Remove ebay- Keep two sharepoint icons- Keep youtube, twitter- Use “what do you want to measure?” (not what do you want to track)
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
It doesn’t have to be that way It doesn’t have to stay that way. In fact it can’t for businesses to survive. If retailers don’t deliver, the store is reduced to serving as a showroom for the brand website, rather than a venue for an experience that deepens brand loyalty. We can re-personalize shopping again in order to bring the consumer back in and deliver relevant, immersive experiences.
It doesn’t have to be that way It doesn’t have to stay that way. In fact it can’t for businesses to survive. If retailers don’t deliver, the store is reduced to serving as a showroom for the brand website, rather than a venue for an experience that deepens brand loyalty. We can re-personalize shopping again in order to bring the consumer back in and deliver relevant, immersive experiences.
Hi, thanks for having us today. First, a few introductions:
Ascentium is a Digital Marketing Agency that delivers digital commerce and marketing solutions that create engaging and interactive brand experiences. Since 1995 we have delivered over 200 B2C and B2B e-commerce solutions.We are experienced in delivering projects for customers around the world.Vertically focused in Retail, CPG and Manufacturing.Trusted by global brands and thought leaders.
What do we do? It’s a mix of marketing, technology, strategy – and today’s business requires all of these things to cater to its customers. But it’s much beyond simple cause and effect pairs. The environment in which we work today is getting more and more complex.
For example - People don’t need to ‘go’ to the internet any more – they have it with them all the time.
And while they are still, for the most part, using it for the same kinds of things, they are doing so from as broad & diverse a set of contexts as connectivity will allow.For marketers, this might not feel like a new thing – we’ve always tried to be saavy about delivering the right message, at the right time, to the right person. But what is new here is that the message can be (and, we argue, should be) far more aware of the ‘time’ or ‘place’ it is received, and – even more importantly – the person receiving this message is more in control than ever.
And as if things could’t get any more interesting, that person could be a VERY DIFFERENT PERSONA depending on what space they are in. In the picture we just looked at, that woman on the bike might have been receptive to that offer had she not been on her bike, or had she just pedaled by the place where the offer was relevant.At the same time, the explosion in offering & appetite for social-powered offerings make’s it a marketer’s nightmare (highly fragmented audience) and delight (once you find out where your targets are, you also know what they are caring about). But even when you find your audience, they might not be receptive to – or, worse – resent your reaching out to them.Why? Because you are a marketer. And when on their mobile phone, your audience wants what they want when they want it. And if that thing is interacting with friends, watch out.
So here is the challenge – for dh and, indeed, for all of us out here in the digital space.
We’ve got four rules-of-thumb that we work from.
Number one and most important of all: it’s about people.And this is important from two perspectives:First, as humans, we are doing what we’ve always been doing – making tools that allow us to satisfy our basic human drives (for love, shelter, food, power, etc.) more easily. This is why we center all of our work on a laser-like focus on the user: who are they? What do they love? What do they need?Second, customer experience is EVERYTHING. It doesn’t matter what your advertising campaign says, or how good your offer is – if the sum of a customer’s experience of you (on their phone, on Facebook, in the mail, on the phone, on your site) isn’t good – well, you’re dead in the water.
Context is king. KING. Even if you don’t want to get all hyperlocal, be aware that Facebook might be the WRONG place to give an offer but the RIGHT place to do something else.And this can be a hard thing to suss out, which is why it is also critical to…
Contrary to the more traditional way of working, which involves BIG insights and BIG strategies and BIG productions, we’ve found that nimbleness wins. Try stuff. Watch & learn. Try more stuff based on what you learned. If this sounds like a kind of ‘direct marketing’, that’s because it is – the most direct kind that there is.
You need a platform that is agile and reliable to support all of those rules.
Is anyone in the audience familiar with MS Commerce Server? Chances are it is not on your radar. Even though it is powering more than 1,500 e-commerce sites, it’s really just an engine that requires a “car” to be built around it. Having been built by MS for over a decade, it has become a tool that brings scalability and reliability, but requires a lot of other parts to become a solution. The rumours of its death have been greatly exaggerated!Transition to Ascentium
Is anyone in the audience familiar with MS Commerce Server? Chances are it is not on your radar. Even though it is powering more than 1,500 e-commerce sites, it’s really just an engine that requires a “car” to be built around it. Having been built by MS for over a decade, it has become a tool that brings scalability and reliability, but requires a lot of other parts to become a solution. The rumours of its death have been greatly exaggerated!Transition to Ascentium
CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
Is anyone in the audience familiar with MS Commerce Server? Chances are it is not on your radar. Even though it is powering more than 1,500 e-commerce sites, it’s really just an engine that requires a “car” to be built around it. Having been built by MS for over a decade, it has become a tool that brings scalability and reliability, but requires a lot of other parts to become a solution. The rumours of its death have been greatly exaggerated!Transition to Ascentium
Is anyone in the audience familiar with MS Commerce Server? Chances are it is not on your radar. Even though it is powering more than 1,500 e-commerce sites, it’s really just an engine that requires a “car” to be built around it. Having been built by MS for over a decade, it has become a tool that brings scalability and reliability, but requires a lot of other parts to become a solution. The rumours of its death have been greatly exaggerated!Transition to Ascentium
Our goal is to be the commerce platform of choice in the CXM scenarios on the .NET platform.
This dashboard was created to show comparative data between the legacy site running for Ingram Micro in Belgium and their new site launch. Obviously data will build up over time.

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Mike Ricci, VP - Digital & Product Marketing at Webtrends 5 months ago
Henrique Hensel, IT Manager at Westsoft 1 year ago

Webtrends for SharePoint World Tour Germany

by Webtrends

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