Webtrends for SharePoint World Tour France
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  • Need to add product logos to this slide.Attract and Engage – Webtrends Ads & Webtrends Social & Webtrends OptimizeTarget & Convert – Webtrends Optimize & Webtrends SegmentsMeasure & Analyze – Webtrends Analytics & Webtrends SegmentsWebtrends provides unique and innovative applications designed to enable marketers to easily Attract and Engage, Target and Convert, and Measure and Analyze prospects and customers across all digital channels.
  • When we think of our web presence we have to be considerate of a number of elements,LocationDevicesPeople want access to content, but on their terms
  • When thinking about how people are different and how we want access to content on our terms its important to remember the website is at the centre.All these different channels can be put into these three media ringsWhen we consider SharePoint in these types of scenarios or solutions its important to notice that there is no other WCM vendor that understands these different areas better than MS. Phone business, advertising, analytics, etcGeoffrey Edge adds:The fact is that in many ways, you web-based presence represents your brand more then your physical presence today. When people arrive at your site, they are arriving at your company.  People expect a deeper relationship with your brand by going to your site and the experience they receive will influence their behavior. You can spend a considerable amount on paid advertising, and closely monitor and influence your earned media via social networks, however if your audience then comes to your site and it is not a quality experience, your risk losing all those investments. The key is to make sure that your Digital Marketing strategy is grounded with solid web platform.
  • CXM - Top Message: The customer experience is key. Delivery/Publish/Plan is how you can influence the customer experience through effective Digital Campaign Management.Platform is a clear trend and need
  • Features are just a part of itWe’re going to get there. You already have usNo one can afford the big sitesTop site features available to more then just top sites Move your companies web experience in the right direction You need a proven platform
  • Image will link to websiteNice example of a website designed to keep a consistent brand across a number of businesses. Talk about the ease of authoring and how you can predesign templates.
  • Image will link to websiteGreat use of images and video to connect with the target audience and create an immersive experience
  • Great HTML5 CSS3 site
  • Great CX
  • Leveraging Dynamics CRM
  • This is John Batelle: John Batelle is the author of a book called “The Search” He says : It all about understanding the INTENT of the user (and by that: More than the actual question) and to match the intent with relevant information. Search should be called Find…Search takes words or content of any kind and understands it, it matches the content with the intent of the user and turns this into a conversation
  • Refer to Best Buy: Click to cash (intent to purchase)Now show our internal Microsoft Web (MSW)
  • Contextual Insight = A dramatic increase in search precision!Contextual Insight is about finding the meaningful, contextual relationship between a search term and specific entities (names, places, dates, projects, terms..) within the content as a wholeIt increases the accuracy of search results proving only contextually meaningful resultsIt enables the searchers to ask the WHO-, WHAT-, WHEN-, WHERE- questions towards the content It dramatically simplifies the task of identifying true contextual valuesLooking at sentences and paragraphs vs whole documentsIncreased efficiency – The search engine has “pre-read” the documents
  • Behavioural analysis & targeting – wisdom of crowdBrowsing history – collection of demographics, adverts clicked on, frequently viewed content and sitesLeveraging a site visitor’s segment and demographic profile to provide truly unique online experiences by providing targeted content and branding themes to end users, returning behavioral analytics.Visitors are anonymousOptimization is difficultAds drive traffic, not resultsSilo’ed data and tools….It’s really complex.Adapt website content based on:User HistoryLocationDemographic Data (Age/Gender)CRM Information
  • Features are just a part of itWe’re going to get there. You already have usNo one can afford the big sitesTop site features available to more than just top sites Move your companies web experience in the right direction You need a proven platform
  • 10’s SharePoint partners in France – 1000’s in the worldA wealth of ISV’s in Europe and elsewhereA rich and vibrant developer community
  • Need to combine best of both these screen shots- Remove ebay- Keep two sharepoint icons- Keep youtube, twitter- Use “what do you want to measure?” (not what do you want to track)
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Hi, thanks for having us today. First, a few introductions:
  • Ascentium is a Digital Marketing Agency that delivers digital commerce and marketing solutions that create engaging and interactive brand experiences.  Since 1995 we have delivered over 200 B2C and B2B e-commerce solutions.We are experienced in delivering projects for customers around the world.Vertically focused in Retail, CPG and Manufacturing.Trusted by global brands and thought leaders.
  • Used to be simple – a database of products on the web, with a basket. Not anymore. The choices are abundant.
  • First of all, it’s the platform – and we just recently acquired Commerce Server. It hits all the basic marks – marketing and discounts, customer and order management and of course product and catalog management. But is it enough? No. In addition to the pure engine like CS, we need
  • a mix of marketing, technology, strategy – and today’s business requires all of these things to cater to its customers. But it’s much beyond simple cause and effect pairs. The environment in which we work today is getting more and more complex.
  • For example - People don’t need to ‘go’ to the internet any more – they have it with them all the time. How many people in the audience have a laptop / iPad / smartphone? How about a desktop anymore??
  • And while they are still, for the most part, using it for the same kinds of things, they are doing so from as broad & diverse a set of contexts as connectivity will allow.For marketers, this might not feel like a new thing – we’ve always tried to be saavy about delivering the right message, at the right time, to the right person. But what is new here is that the message can be (and, we argue, should be) far more aware of the ‘time’ or ‘place’ it is received, and – even more importantly – the person receiving this message is more in control than ever.
  • So here is the challenge – for dh and, indeed, for all of us out here in the digital space.
  • CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
  • CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
  • Our goal is to be the commerce platform of choice in the CXM scenarios on the .NET platform.
  • Maintenant regardons en détails la solution Telligent. Cela commence par une plate-forme car Telligent Evolution est une plate-forme qui est non seulement le socle de création et d’extension des fonctions sociales mais également le point d’intégration des solutions SharePoint et SharePoint for Internet Sites. Des partenaires et clients créent depuis ce socle des applications. Des exemples sont disponibles sut la marketplace de notre site Telligent.com dans des domaines aussi variées que la CRM, le Social support, le social media, le social commerce…Telligentcommunity est l’application qui est utilisé à l’extérieur du firewall. C’est cette application qui a retenu initialement l’attention du groupe DMP. Elle est utilisée notamment pour des fonctions de support orienté client (Social Support), l’instigation, dynamisation et la gestion de collaboration inter-entreprises (Social extranet) et le marketing interactif (Social Marketing).Telligent Enterprise est l’application qui est, elle, utilisée à l’intérieur du firewall principalement sur des sujet comme la communication Corporate, les RSE internes, la collaboration ou l’innovation. C’est l’application la plus communément intégrée avec SharePoint et d’autres solutions pour offrir une expérience utilisateur et sociale de qualité.TelligentAnalytics est une application d’analytiques et de métriques sociaux extrêmement élaborée qui met à disposition de ses utilisateurs plus de 300 rapports natifs. Elle est le moteur qui permet de comprendre et d’analyser en détails ce qui se passe dans les communautés entre les collaborateurs sur des métriques de contenus et de sentiments.Telligent est très appréciée des services IT parce que non seulement, la plate-forme et les applications sont 100% .Net mais disposent en sus de toutes les fonctionnalités en termes d’extensibilité et de scalabilité.Les utilisateurs l’apprécient pour son expérience utilisateur très intuitive avec de nombreux widgets configurables et simples d’utilisation qui permettent une adoption rapide de la collaboration sociale.Quelle valeur pour Microsoft ?L’acquisition des solutions Telligent génèrent hors SharePoint en moyenne 50 à 75K€ (windows et SQL server).Telligent est une solution qui protègent les intérêts de Microsoft notamment contre Jive et IBM.Nos solutions disposent de nombreux points d’imbrication et d’intégration avec les solutions MS notamment SharePoint, SharePoint FIS, Lync, Active Directory…
  • And, to make the online experience even more social… you can integrate with familiar Off-Domain social networks.
  • Cadence is a high tech B-B company in Silicon Valley providing Electronic Design Automation software. Their products are used by every major company manufacturing large and small scale computers, networking and telecommunications systems, consumer electronics, and semiconductors.They are market leaders in their industry, and have anaggressive approach to trying new things to advance the business, including leveraging web technology. You could characterize them as ‘early adopters’ in many ways. Cadence built one of the slickest corporate web sites around, and it really is a showcase example of the combined power of Microsoft SharePoint and Telligent Community together. And, that combination delivered unique results that one or the other alone could not have delivered. The social component of the web site and the community content model is a true differentiating factor in the success of the site. The site has been recognized within its industry and beyond, for its great design, unique content model, and great user engagement results.
  • This dashboard was created to show comparative data between the legacy site running for Ingram Micro in Belgium and their new site launch. Obviously data will build up over time.

Webtrends for SharePoint World Tour France Webtrends for SharePoint World Tour France Presentation Transcript

  • Na-Young Kwon – SharePoint Marketing Manager, Microsoft France François Aveline - Business Development DMP, Microsoft France© 2011 Webtrends, All Rights Reserved. |
  • Adrian Lloyd – EMEA Partner & Alliances @ Webtrends adrian.lloyd@webtrends.com© 2011 Webtrends, All Rights Reserved. |
  • Agenda • How to create compelling Sites (Intranets, extranets, websites using SharePoint. • The use of FAST Search for these Sites • How to implement these SharePoint Sites • Implementation of Microsoft Commerce Server for Websites • Analysis and Reporting of these sites • Customer Interaction Management on SharePoint© 2011 Webtrends, All Rights Reserved. | 02
  • Web Content Management has evolved to Customer Experience Management (CXM)© 2011 Webtrends, All Rights Reserved. | 03
  • Leader mondial en Web, Social et Mobile Analytics Loïc ESPECEL - Territory Manager, FRANCE© 2011 Webtrends, All Rights Reserved. |
  • Agenda Evolutions du marketing digital A propos de Webtrends Questions / Reponses© 2011 Webtrends, All Rights Reserved. | 02
  • La Mission Fournir aux marketers un avantage stratégique en optimisant la performance de chacun de leurs canaux digitaux Web, Mobile, Social Et un ROI remarquable !© 2011 Webtrends, All Rights Reserved. | 03
  • Les enjeux En 2010, “seulement 4% des responsables marketing s‟estiment bien préparés pour exploiter les opportunités du marketing digital. ”© 2011 Webtrends, All Rights Reserved. | 17
  • Le Dilèmne Apps Social Web $Digital Divergence Mobile Smart Home Vidéo© 2011 Webtrends, All Rights Reserved. | 04
  • La Conjoncture Marketing Email $2.5B Social Media $5.0B Marketing mobile $8.2B Search Marketing (SEM) Optimisation du marketing numérique $33.3B $76.6B Publicité Display $27.6B Source: Forrester Research, Inc. Prévisions 2016© 2011 Webtrends, All Rights Reserved. | 19
  • Mesurer, Analyser et Optimiser votre Business 1. Acquérir des prospects qualifiés 5. Croiser données on & off-line 2. Mesurer le Maximiser les leads et ventes web, mobile, social Augmenter la fidélisation Optimiser vos investissements marketing 3. Comprendre le 4. Optimiser comportement l’expérience des visiteurs utilisateur et les résultats
  • Un acteur global 5,250 100+ Clients dans 60 pays Partenaires, revendeurs et agences partenaires 100+ 385 Clients en France Salariés dans 11 pays© 2011 Webtrends, All Rights Reserved. | 02
  • Les Innovations 100+ 30 PORTEFEUILLE DE PLUS DE 100 BREVETS DEPOSES OU NOUVEAUX PRODUITS SORTIS DEPUIS JANVIER 2009 EN COURS D‟HOMOLOGATION RIM LE FOURNISSEUR L‟UNIQUE SOLUTION DE MARKETING INTEGREE AVEC FACEBOOK DE GLOBAL ANALYTICS CHOISI PAR RIM© 2011 Webtrends, All Rights Reserved. | 04
  • Présence internationale© 2011 Webtrends, All Rights Reserved. | 03
  • CITY BEHIND THIS Les plus grandes marques sont nos clients Media Telco Social Technologie Voyage & Loisirs Biens de Industrie Services financiers Commerce Service public consommation© 2011 Webtrends, All Rights Reserved. |
  • Attirer Cibler Mesurer & engager & convertir & analyser • Search Engine • Scoring & segmentation • Digital Analytics Marketing (SEM) clients • Abalyse campagnes • Réseau social & Display • Testing & optimisation • Analytics site-centric • Applications • Targeting & visitor-centric contenu & engagement • Applications de conversion© 2011 Webtrends, All Rights Reserved. | 09
  • Merci Loïc ESPECEL - Territory Manager, FRANCE© 2011 Webtrends, All Rights Reserved. |
  • SharePoint the Internet Platform François Aveline, Business Development DMP, Microsoft France© 2011 Webtrends, All Rights Reserved. |
  • devices peoplewhy digital marketing location Everyone is different and we are seeing an There are new devices appearing in the market increased demand for content and all the time, new ways for people toaconsume Clients need a platform to provide relevant experiences to be tailored to an individuals conversation regardless services to share are, in information and new of where people our tastes. People want to see content that is opinions and emotions. Clients needoptimised fact, we should be able to offer an a platform relevant to them, adverts that connect with experience that is a consistent experience that can provide independant of location their way of life and suggestions from regardless of the channel people that are just like them
  • at the centre is your web site OWNED High Performance Websites are Central to your Strategy PAID EARNED Advertising, Media, Podcasts Social Media Everywhere
  • businesses need sites thatperformed BRAND XImprove Provide Increase the Increase Increasecustomer brand conversion traffic production service consistency rate efficiencies
  • proven and future proof
  • Unified platform Extranet Existing clients Content, page or site Employees Internet Intranet Potential clients SharePoint’s unified platform leverages a familiar user interface and administrative controls to quickly enable intranet, extranet and Internet sites. Marketers like the ease of use and ability to control their content while IT can support a single technology for multiple scenarios.
  • One proven platform from Microsoft Move your companies web experience in Intelligent Web Sites ------- the right direction. Self-Service Digital Marketing on Communities one open and ------- extensible platform Attention getting Structured data ------- experiences integration Dynamic personalised ------- ------- and targeted User experience Rich media Customer experiences ------- management self-service Fresh content ------- ------- ------- Search generated Advanced analytics Publishing workflows content ------- ------- Consistent brand Basic analytics Address the Basics Innovate and Grow SharePoint for Internet Sites and FAST Search Scalable and Supported
  • experience design
  • experience design
  • experience design + mobile
  • experience design + mobile
  • Mobile experience
  • Personalisation
  • Search
  • good searchsolutionsSearch is a dialogueActionable resultsDynamic & Contextual
  • language intentdialogueintent content
  • Search
  • Actionablematched time to value
  • Contextual DynamicContext Aware Dialogue Kinect XBo xWii PlayStation United States Companies Las Vegas Xbox Live Products Locations
  • Search
  • Contextual DynamicDynamic ContentTargeting
  • Dynamic Explicit ImplicitExplicit
  • DynamicImplicit
  • Search
  • …and many more
  • One proven platform fromMicrosoft… Move your companies web experience in Intelligent Web Sites ------- the right direction. Self-Service Digital Marketing on Communities one open and ------- extensible platform Attention getting Structured data experiences integration ------- ------- User experience Rich media Customer ------- management self-service Fresh content ------- ------- ------- Search generated Advanced analytics Publishing workflows content ------- ------- Consistent brand Basic analytics Address the Basics Innovate and Grow SharePoint for Internet Sites and FAST Search Scalable and Supported 47 | SharePoint Server 2010 for Internet Sites Microsoft confidential.
  • …supported by a rich ecosystem 48 | SharePoint Server 2010 for Internet Sites Microsoft confidential.
  • Whatever your Digital Destination, Microsoft can help you get there. New to SharePoint or thinking of extending the platform?  Consider Internet/Extranet „Jumpstart‟ to kick start your Digital Marketing with SharePoint  1 to 2 day engagement with one of our top SharePoint partners  Consider Next > Centre des Usages Contact me – faveline@microsoft.com© 2011 Webtrends, All Rights Reserved. | 02
  • Thank You faveline@microsoft.com© 2011 Webtrends, All Rights Reserved. |
  • VIDEO© 2011 Webtrends, All Rights Reserved. |
  • SharePoint au service de la créativité Cyril de Quéral | Directeur Associé | Expertime Sébastien Gournay | Chef de projets | Expertime© 2011 Webtrends, All Rights Reserved. |
  • Sommaire 1. Présentation Expertime 2. Organisation d‟un projet web 3. Les principaux enjeux© 2011 Webtrends, All Rights Reserved. | 02
  • Présentation Expertime© 2011 Webtrends, All Rights Reserved. |
  • Expertime Groupe  Intégrateur global de solutions collaboratives et e-business  110 collaborateurs  CA : 8,5 M€  Quatrepointzero, Conseil et création graphique  Expertime Business Intelligence, projets décisionnels  Expertime e-business, e-commerce et Webmarketing  MS Partner of the Year 2010  Prix Cegos de l‟Intranet de l‟année 2011 avec France Télévisions© 2011 Webtrends, All Rights Reserved. | 04
  • Pôle Expertise SharePoint 12 ans d‟expérience fonctionnelle et techniques 70 consultants et experts techniques dédiés aux solutions SharePoint 140+ projets Internet / Intranet sous SharePoint 2010, 2007 et WSS 70 + composants en software factory Prix Cegos Intranet 2011© 2011 Webtrends, All Rights Reserved. | 05
  • Agence Quatrepointzero Conseil en marketing digital Compréhension des besoins de communication et recommandation d‟un dispositif web adapté Ergonomie Utilité/utilisabilité et performance du site Design Charte graphique on line et animation Intégration graphique Autonomie créative, parfaite qualité visuelle© 2011 Webtrends, All Rights Reserved. | 06
  • Organisation d‟un projet web Equipe | Ergonomie & Design | Spécifications© 2011 Webtrends, All Rights Reserved. |
  • Organisation d‟un Projet Web MOA Chef de Projet Sponsors Webmaster MOE (Intégrateur) Agence web Chef de Projet Chef de Projet Architecte Graphiste Développeurs Ergonome Expert SEO© 2011 Webtrends, All Rights Reserved. | 08
  • Phases d‟un Projet Web Spécifications Mise en œuvre Recette Ergonomie Intégration Design Développement Déploiement Wireframe Maquettes Spécifications© 2011 Webtrends, All Rights Reserved. | 09
  • Ergonomie & Design Ateliers Wireframing Design Alternative Alternative Alternative Alternative Alternative .PSD .AXURE Alternative - Rendu réel - niveau de conception +© 2011 Webtrends, All Rights Reserved. | 10
  • Ateliers de Conception Comment bien recueillir les besoins et enjeux ? Brief client Analyse du besoin Contexte Cibles Supports© 2011 Webtrends, All Rights Reserved. | 11
  • Multi-supports / Mobilité Comment gérer la multiplicité des supports ? Des rendus dédiés Responsive design© 2011 Webtrends, All Rights Reserved. | 12
  • Wireframing Comment modéliser l‟expérience utilisateur de mon futur site ? Prototype Navigation Ergonomie Interaction Animation Tests utilisateurs© 2011 Webtrends, All Rights Reserved. | 13
  • Démo Wireframe avec Axure RP© 2011 Webtrends, All Rights Reserved. |
  • Captures Exemples de réalisations© 2011 Webtrends, All Rights Reserved. |
  • Faurecia.com© 2011 Webtrends, All Rights Reserved. | 16
  • Observatoire-metallurgie.com© 2011 Webtrends, All Rights Reserved. | 17
  • Isgroupe.com© 2011 Webtrends, All Rights Reserved. | 18
  • 3123-obseques.fr© 2011 Webtrends, All Rights Reserved. | 19
  • Groupe France Télévisions© 2011 Webtrends, All Rights Reserved. | 20
  • Expanscience© 2011 Webtrends, All Rights Reserved. | 21
  • L‟Oréal Recherche & Innovation© 2011 Webtrends, All Rights Reserved. | 22
  • Krys Group© 2011 Webtrends, All Rights Reserved. | 23
  • Spécifications Que doit contenir le document de spécifications de mon futur site ? Compte-rendu Wireframe Maquettes Features Layouts Listes Webparts Bibliothèque des docs. Architecture technique Master pages Modèle de site© 2011 Webtrends, All Rights Reserved. | 24
  • Les principaux enjeux SEO | Statistiques | Réseaux sociaux | Accessibilité | Support de langues multiples | Recherche | BCS | …© 2011 Webtrends, All Rights Reserved. |
  • SEO - Référencement Naturel Comment assurer la visibilité de mon site internet ? Hiérarchie de Réécriture Métadonnées l‟information Navigation d‟URL Sitemap.xml Robots.txt Performance© 2011 Webtrends, All Rights Reserved. | 26
  • Statistiques - Web Analytics Comment implémenter un outil tiers de statistiques d‟usage ? Marqueurs d‟audience Marqueurs spécifiques© 2011 Webtrends, All Rights Reserved. | 27
  • Réseaux Sociaux Par quel moyen intégrer les réseaux sociaux ? Intégration des actions de partage Intégration des données/flux issues de différentes plateformes© 2011 Webtrends, All Rights Reserved. | 28
  • © 2011 Webtrends, All Rights Reserved. |
  • Support de Langues Multiples Je souhaite disposer d‟une version anglaise de mon site. Comment faire ? Variations Bascule des interfaces© 2011 Webtrends, All Rights Reserved. | 30
  • Recherche Comment apporter une expérience de recherche riche à mes utilisateurs ? Recherche SharePoint FAST© 2011 Webtrends, All Rights Reserved. | 31
  • Interconnexion aux Données Métier Site Web SharePoint Recherche, Workflows, Web Parts Business Connectivity Services Sécurité Cache API Bases de Données Cloud© 2011 Webtrends, All Rights Reserved. | 32
  • SharePoint bride la conception ? Gestion de Design SEO Recherche contenu Accessibilité Statistiques Ergonomie Performance Réseaux Multilangue Sociaux …© 2011 Webtrends, All Rights Reserved. | 33
  • SharePoint bride la conception ? Gestion de Design SEO Recherche contenu Accessibilité Statistiques Ergonomie Performance Réseaux Multilangue Sociaux …© 2011 Webtrends, All Rights Reserved. | 34
  • Merci Cyril de Quéral | Directeur Associé | Expertime Sébastien Gournay | Chef de projets | Expertime© 2011 Webtrends, All Rights Reserved. |
  • Take a break…….© 2011 Webtrends, All Rights Reserved. |
  • Adrian Lloyd – EMEA Partner & Alliances @ Webtrends© 2011 Webtrends, All Rights Reserved. |
  • Products & Services© 2011 Webtrends, All Rights Reserved. | 06
  • Web Content Management has evolved to Customer Experience Management (CXM) August 10, 2011 CXM is : “Content Management, Search, Customer targeting, Analytics, Personalization, and Optimization capabilities”© 2011 Webtrends, All Rights Reserved. | 07
  • Web Content Management has evolved to Customer Experience Management (CXM) July 13, 2011© 2011 Webtrends, All Rights Reserved. | 08
  • http://bit.ly/rW2yFj© 2011 Webtrends, All Rights Reserved. | 09
  • a fragmented world created byTHE SPLINTERNET January 26, 2010© 2011 Webtrends, All Rights Reserved. |
  • Next Generation – Web, Social & Mobile Analytics© 2011 Webtrends, All Rights Reserved. | 14
  • Next Generation – Web, Social & Mobile Analytics© 2011 Webtrends, All Rights Reserved. | 15
  • Webtrends – Analytics 10© 2011 Webtrends, All Rights Reserved. | 16
  • Flexibility of data collection… for each channel 8 Facebook Game Intranet/Extranet Windows FiOS TV Web (SharePoint FIS) Apps / Consoles SharePoint Mobile Widgets Social e.g XBox ✓ Depth of ✓ Customers across ✓ Customer-level data ✓ Data visualization ✓ Personalization event all digital analytics channels© 2011 Webtrends, All Rights Reserved. | 20
  • Webtrends Approach - Spaces • Portfolio of innovative products • Designed for brands, agencies, and marketing professionals • Elegant visualizations and best in class data architecture© 2011 Webtrends, All Rights Reserved. | 21
  • Webtrends & Microsoft Customers Using Webtrends for SharePoint • 400+ accounts today using Webtrends to measure their SharePoint initiatives • Used by marketing teams throughout Microsoft, including the SharePoint team • Gold Certified Partner • www.webtrends.com© 2011 Webtrends, All Rights Reserved. | 17
  • Webtrends Analytics for SharePoint 2010© 2011 Webtrends, All Rights Reserved. | 19
  • Webtrends Site Collection Feature© 2011 Webtrends, All Rights Reserved. | 22
  • SharePoint Intranet Reporting Out-of-The-Box Standard reports include: » Pages » Visits & Sessions » Content » Onsite search SharePoint-specific Reports » Web Parts » Breadcrumbs » Users » Onsite Search by User » Onsite Search by Site » Document Actions » Activity & Docs by User » Announcements & Promos Custom Reports© 2011 Webtrends, All Rights Reserved. | 23
  • SharePoint Website Reports Webtrends Analytics Reports: » Campaigns » Commerce » Content / Page Analysis » Onsite search » Social Media SharePoint-specific Reports: » Web Parts » Breadcrumbs » Onsite Search by Site Custom Reports Segments & Optimize© 2011 Webtrends, All Rights Reserved. | 24
  • Webtrends Segments • Explore visitor attributes and conversion events • Build and score segments • Drive conversions through export and integrations© 2011 Webtrends, All Rights Reserved. | 25
  • Webtrends Optimize • Test, target and personalize • Maximize conversion rates • Improve content relevance© 2011 Webtrends, All Rights Reserved. | 26
  • DEMO© 2011 Webtrends, All Rights Reserved. |
  • Thank You Adrian Lloyd – EMEA Partner & Alliances @ Webtrends© 2011 Webtrends, All Rights Reserved. |
  • © 2011 Webtrends, All Rights Reserved. |
  • Ascentium: a Global Commerce Service Provider Commerce Technology Strategy
  • what is digitalcommerce?
  • Commerce Server
  • With current growth rates, Web access by people on the move– via laptops and smart mobile devices – is likely to exceed webaccess from desktop computers within the next four years.
  • Context is King:Creating a cohesive, smooth user circumstances orexperience across all traditional and digital that conditionschannels results in increased revenues and a surroundimproved customer loyalty person, place or thing. Content is of little value if it does not address the context of where you are. Cameron Moll, SXSW2007
  • How do WE create the next generation of digitalcommerce experiences today that allow us todeliver performance, reliability and agility?
  • CommerceLive
  • CommerceLive
  • B2Comnichannel experiences
  • Business to ConsumerOnline Channels + Increased Basket Size + Returning Customers
  • B2Btransactionalsystems
  • Business to BusinessComplex Business Rules + Extended Network + Compliance
  • THANK YOU Max Romanenko General Manager, Europe max@ascentium.com +44-742-766-5415
  • Comment la plate-forme DMP de Microsoft devient plus sociale grâce aux solutions Telligent Raynald Bouchet Sales Manager SEMEA© 2011 Webtrends, All Rights Reserved. |
  • Telligent, qui sommes-nous? Clients • Plus de 3000 clients répartis dans 30 pays Précurseur du Social Business • Une des premières société à se positionner sur ce marché dès 2004 • Premier acteur mondial à lancer un module “Analytics” Présence internationale • Dallas, Seattle, Londres et Paris Un écosystème riche • 75 partenaires référencés dont 25 qui ont déjà développé des applications sur la plate-forme Telligent Evolution. France • Lancement des opérations fin 2011© 2011 Webtrends, All Rights Reserved. | 02
  • Telligent et Microsoft© 2011 Webtrends, All Rights Reserved. |
  • Les solutions Telligent© 2011 Webtrends, All Rights Reserved. |
  • Telligent et Microsoft s‟associent pour vous offrir une expérience utilisateur sociale unique Social & Web Web 2.0 Content Analytics Customer Search Experience Digital Commerce Assets Microsoft Digital Marketing Platform© 2011 Webtrends, All Rights Reserved. |
  • Le social et la puissance des communautés© 2011 Webtrends, All Rights Reserved. |
  • Créer des • Support communautairecommunautés pour • Création et historisation d‟une base de connaissancedynamiser sa stratégie • Sondages et collectes deset son business données • Processus d‟idéation Support Social communautaire • Collaboration inter-entreprise • R&D en Crowdsourcing : • Market research • Lancement de produits Social & externalisation ouverte • diversification des circuits de • Fidélisation de marques • Innovation externalisée Web 2.0 distribution • Recherche de nouveaux (crowdsourcing) marchés Marketing Social Extranet Social© 2011 Webtrends, All Rights Reserved. |
  • Enfin une solution de bout en bout! Toutes les conversations internes et externes hébergées sur votre site web “Managez & Intégrez et Disposez de toutes les Conversations” Off-domain Votre entreprise écoute et publie sur les réseaux sociaux On-domain Partner Network Votre site Internet www.yourcompany.com© 2011 Webtrends, All Rights Reserved. |
  • Ajoutez une communauté à votre site web© 2011 Webtrends, All Rights Reserved. |
  • Votre site web devient alors Social© 2011 Webtrends, All Rights Reserved. |
  • Exposez votre communauté sur les médias sociaux© 2011 Webtrends, All Rights Reserved. |
  • Créer une communauté réellement Mobile • Activité récente, changementt de statut, micro blogging • Connectez-vous aux autres à travers le réseau et les groupes • Explorez les communautés • Naviguez, lisez et commentez les forums et wikis • Postez vos demandes sur des Forums de Q/A • Redirection automatique vers une experience mobile universelle© 2011 Webtrends, All Rights Reserved. |
  • Quelques Exemples© 2011 Webtrends, All Rights Reserved. |
  • Support Social Communautés de clients A généré 140K nouveaux contacts marketing Utilisation des forums multipliée par 2 Satisfaction client +20% Clients plus impliqués & feedback systématique Augmentation de l’expertise collective et autonomisation des clients Mise en relation par communautés d’intérêts© 2011 Webtrends, All Rights Reserved. |
  • Social Support Crowdsourcing support via des communautés d’entraide Communication plus transverse et rapide Stimulation des ventes Réduction importante du temps de résolution Système et approche globalisée© 2011 Webtrends, All Rights Reserved. |
  • Merci Raynald Bouchet Sales Manager SEMEA rbouchet@telligent.com o : +33 (0)1 73 77 56 06 | m : +33 (0)6 31 42 46 49© 2011 Webtrends, All Rights Reserved. |
  • Adrian Lloyd – EMEA Partner & Alliances @ Webtrends adrian.lloyd@webtrends.com© 2011 Webtrends, All Rights Reserved. |
  • Web Content Management has evolved to Customer Experience Management (CXM)© 2011 Webtrends, All Rights Reserved. | 03
  • Survey & Feedback Only 5 questions! http://bit.ly/ww6dnR© 2011 Webtrends, All Rights Reserved. |
  • Q&A and Networking© 2011 Webtrends, All Rights Reserved. |