• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Webtrends for SharePoint World Tour France
 

Webtrends for SharePoint World Tour France

on

  • 1,539 views

 

Statistics

Views

Total Views
1,539
Views on SlideShare
1,492
Embed Views
47

Actions

Likes
1
Downloads
28
Comments
0

2 Embeds 47

http://webtrendsforsharepoint.com 46
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Need to add product logos to this slide.Attract and Engage – Webtrends Ads & Webtrends Social & Webtrends OptimizeTarget & Convert – Webtrends Optimize & Webtrends SegmentsMeasure & Analyze – Webtrends Analytics & Webtrends SegmentsWebtrends provides unique and innovative applications designed to enable marketers to easily Attract and Engage, Target and Convert, and Measure and Analyze prospects and customers across all digital channels.
  • When we think of our web presence we have to be considerate of a number of elements,LocationDevicesPeople want access to content, but on their terms
  • When thinking about how people are different and how we want access to content on our terms its important to remember the website is at the centre.All these different channels can be put into these three media ringsWhen we consider SharePoint in these types of scenarios or solutions its important to notice that there is no other WCM vendor that understands these different areas better than MS. Phone business, advertising, analytics, etcGeoffrey Edge adds:The fact is that in many ways, you web-based presence represents your brand more then your physical presence today. When people arrive at your site, they are arriving at your company.  People expect a deeper relationship with your brand by going to your site and the experience they receive will influence their behavior. You can spend a considerable amount on paid advertising, and closely monitor and influence your earned media via social networks, however if your audience then comes to your site and it is not a quality experience, your risk losing all those investments. The key is to make sure that your Digital Marketing strategy is grounded with solid web platform.
  • CXM - Top Message: The customer experience is key. Delivery/Publish/Plan is how you can influence the customer experience through effective Digital Campaign Management.Platform is a clear trend and need
  • Features are just a part of itWe’re going to get there. You already have usNo one can afford the big sitesTop site features available to more then just top sites Move your companies web experience in the right direction You need a proven platform
  • Image will link to websiteNice example of a website designed to keep a consistent brand across a number of businesses. Talk about the ease of authoring and how you can predesign templates.
  • Image will link to websiteGreat use of images and video to connect with the target audience and create an immersive experience
  • Great HTML5 CSS3 site
  • Great CX
  • Leveraging Dynamics CRM
  • This is John Batelle: John Batelle is the author of a book called “The Search” He says : It all about understanding the INTENT of the user (and by that: More than the actual question) and to match the intent with relevant information. Search should be called Find…Search takes words or content of any kind and understands it, it matches the content with the intent of the user and turns this into a conversation
  • Refer to Best Buy: Click to cash (intent to purchase)Now show our internal Microsoft Web (MSW)
  • Contextual Insight = A dramatic increase in search precision!Contextual Insight is about finding the meaningful, contextual relationship between a search term and specific entities (names, places, dates, projects, terms..) within the content as a wholeIt increases the accuracy of search results proving only contextually meaningful resultsIt enables the searchers to ask the WHO-, WHAT-, WHEN-, WHERE- questions towards the content It dramatically simplifies the task of identifying true contextual valuesLooking at sentences and paragraphs vs whole documentsIncreased efficiency – The search engine has “pre-read” the documents
  • Behavioural analysis & targeting – wisdom of crowdBrowsing history – collection of demographics, adverts clicked on, frequently viewed content and sitesLeveraging a site visitor’s segment and demographic profile to provide truly unique online experiences by providing targeted content and branding themes to end users, returning behavioral analytics.Visitors are anonymousOptimization is difficultAds drive traffic, not resultsSilo’ed data and tools….It’s really complex.Adapt website content based on:User HistoryLocationDemographic Data (Age/Gender)CRM Information
  • Features are just a part of itWe’re going to get there. You already have usNo one can afford the big sitesTop site features available to more than just top sites Move your companies web experience in the right direction You need a proven platform
  • 10’s SharePoint partners in France – 1000’s in the worldA wealth of ISV’s in Europe and elsewhereA rich and vibrant developer community
  • Need to combine best of both these screen shots- Remove ebay- Keep two sharepoint icons- Keep youtube, twitter- Use “what do you want to measure?” (not what do you want to track)
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Webtrends provides very complete and comprehensive reporting for SharePoint, including powerful custom reports.
  • Hi, thanks for having us today. First, a few introductions:
  • Ascentium is a Digital Marketing Agency that delivers digital commerce and marketing solutions that create engaging and interactive brand experiences.  Since 1995 we have delivered over 200 B2C and B2B e-commerce solutions.We are experienced in delivering projects for customers around the world.Vertically focused in Retail, CPG and Manufacturing.Trusted by global brands and thought leaders.
  • Used to be simple – a database of products on the web, with a basket. Not anymore. The choices are abundant.
  • First of all, it’s the platform – and we just recently acquired Commerce Server. It hits all the basic marks – marketing and discounts, customer and order management and of course product and catalog management. But is it enough? No. In addition to the pure engine like CS, we need
  • a mix of marketing, technology, strategy – and today’s business requires all of these things to cater to its customers. But it’s much beyond simple cause and effect pairs. The environment in which we work today is getting more and more complex.
  • For example - People don’t need to ‘go’ to the internet any more – they have it with them all the time. How many people in the audience have a laptop / iPad / smartphone? How about a desktop anymore??
  • And while they are still, for the most part, using it for the same kinds of things, they are doing so from as broad & diverse a set of contexts as connectivity will allow.For marketers, this might not feel like a new thing – we’ve always tried to be saavy about delivering the right message, at the right time, to the right person. But what is new here is that the message can be (and, we argue, should be) far more aware of the ‘time’ or ‘place’ it is received, and – even more importantly – the person receiving this message is more in control than ever.
  • So here is the challenge – for dh and, indeed, for all of us out here in the digital space.
  • CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
  • CommerceLive is a complete customer engagement solution giving business users the ability to easily manage and personalize content, commerce and community across channels. CommerceLive provides merchandizing, marketing and personalization tools that allow marketers and merchandisers to own the online experience and create unique user experiences for customers.
  • Our goal is to be the commerce platform of choice in the CXM scenarios on the .NET platform.
  • Maintenant regardons en détails la solution Telligent. Cela commence par une plate-forme car Telligent Evolution est une plate-forme qui est non seulement le socle de création et d’extension des fonctions sociales mais également le point d’intégration des solutions SharePoint et SharePoint for Internet Sites. Des partenaires et clients créent depuis ce socle des applications. Des exemples sont disponibles sut la marketplace de notre site Telligent.com dans des domaines aussi variées que la CRM, le Social support, le social media, le social commerce…Telligentcommunity est l’application qui est utilisé à l’extérieur du firewall. C’est cette application qui a retenu initialement l’attention du groupe DMP. Elle est utilisée notamment pour des fonctions de support orienté client (Social Support), l’instigation, dynamisation et la gestion de collaboration inter-entreprises (Social extranet) et le marketing interactif (Social Marketing).Telligent Enterprise est l’application qui est, elle, utilisée à l’intérieur du firewall principalement sur des sujet comme la communication Corporate, les RSE internes, la collaboration ou l’innovation. C’est l’application la plus communément intégrée avec SharePoint et d’autres solutions pour offrir une expérience utilisateur et sociale de qualité.TelligentAnalytics est une application d’analytiques et de métriques sociaux extrêmement élaborée qui met à disposition de ses utilisateurs plus de 300 rapports natifs. Elle est le moteur qui permet de comprendre et d’analyser en détails ce qui se passe dans les communautés entre les collaborateurs sur des métriques de contenus et de sentiments.Telligent est très appréciée des services IT parce que non seulement, la plate-forme et les applications sont 100% .Net mais disposent en sus de toutes les fonctionnalités en termes d’extensibilité et de scalabilité.Les utilisateurs l’apprécient pour son expérience utilisateur très intuitive avec de nombreux widgets configurables et simples d’utilisation qui permettent une adoption rapide de la collaboration sociale.Quelle valeur pour Microsoft ?L’acquisition des solutions Telligent génèrent hors SharePoint en moyenne 50 à 75K€ (windows et SQL server).Telligent est une solution qui protègent les intérêts de Microsoft notamment contre Jive et IBM.Nos solutions disposent de nombreux points d’imbrication et d’intégration avec les solutions MS notamment SharePoint, SharePoint FIS, Lync, Active Directory…
  • And, to make the online experience even more social… you can integrate with familiar Off-Domain social networks.
  • Cadence is a high tech B-B company in Silicon Valley providing Electronic Design Automation software. Their products are used by every major company manufacturing large and small scale computers, networking and telecommunications systems, consumer electronics, and semiconductors.They are market leaders in their industry, and have anaggressive approach to trying new things to advance the business, including leveraging web technology. You could characterize them as ‘early adopters’ in many ways. Cadence built one of the slickest corporate web sites around, and it really is a showcase example of the combined power of Microsoft SharePoint and Telligent Community together. And, that combination delivered unique results that one or the other alone could not have delivered. The social component of the web site and the community content model is a true differentiating factor in the success of the site. The site has been recognized within its industry and beyond, for its great design, unique content model, and great user engagement results.
  • This dashboard was created to show comparative data between the legacy site running for Ingram Micro in Belgium and their new site launch. Obviously data will build up over time.