Mesurer, Analyser et Optimiser votre Business 1. Acquérir des prospects qualifiés 5. Croiser données on & off-line 2. Mesurer le Maximiser les leads et ventes web, mobile, social Augmenter la fidélisation Optimiser vos investissements marketing 3. Comprendre le 4. Optimiser comportement l’expérience des visiteurs utilisateur et les résultats
devices peoplewhy digital marketing location Everyone is different and we are seeing an There are new devices appearing in the market increased demand for content and all the time, new ways for people toaconsume Clients need a platform to provide relevant experiences to be tailored to an individuals conversation regardless services to share are, in information and new of where people our tastes. People want to see content that is opinions and emotions. Clients needoptimised fact, we should be able to offer an a platform relevant to them, adverts that connect with experience that is a consistent experience that can provide independant of location their way of life and suggestions from regardless of the channel people that are just like them
at the centre is your web site OWNED High Performance Websites are Central to your Strategy PAID EARNED Advertising, Media, Podcasts Social Media Everywhere
businesses need sites thatperformed BRAND XImprove Provide Increase the Increase Increasecustomer brand conversion traffic production service consistency rate efficiencies
proven and future proof
Unified platform Extranet Existing clients Content, page or site Employees Internet Intranet Potential clients SharePoint’s unified platform leverages a familiar user interface and administrative controls to quickly enable intranet, extranet and Internet sites. Marketers like the ease of use and ability to control their content while IT can support a single technology for multiple scenarios.
One proven platform from Microsoft Move your companies web experience in Intelligent Web Sites ------- the right direction. Self-Service Digital Marketing on Communities one open and ------- extensible platform Attention getting Structured data ------- experiences integration Dynamic personalised ------- ------- and targeted User experience Rich media Customer experiences ------- management self-service Fresh content ------- ------- ------- Search generated Advanced analytics Publishing workflows content ------- ------- Consistent brand Basic analytics Address the Basics Innovate and Grow SharePoint for Internet Sites and FAST Search Scalable and Supported
experience design + mobile
experience design + mobile
good searchsolutionsSearch is a dialogueActionable resultsDynamic & Contextual
language intentdialogueintent content
Actionablematched time to value
Contextual DynamicContext Aware Dialogue Kinect XBo xWii PlayStation United States Companies Las Vegas Xbox Live Products Locations
Contextual DynamicDynamic ContentTargeting
Dynamic Explicit ImplicitExplicit
…and many more
One proven platform fromMicrosoft… Move your companies web experience in Intelligent Web Sites ------- the right direction. Self-Service Digital Marketing on Communities one open and ------- extensible platform Attention getting Structured data experiences integration ------- ------- User experience Rich media Customer ------- management self-service Fresh content ------- ------- ------- Search generated Advanced analytics Publishing workflows content ------- ------- Consistent brand Basic analytics Address the Basics Innovate and Grow SharePoint for Internet Sites and FAST Search Scalable and Supported 47 | SharePoint Server 2010 for Internet Sites Microsoft confidential.
…supported by a rich ecosystem 48 | SharePoint Server 2010 for Internet Sites Microsoft confidential.
Ascentium: a Global Commerce Service Provider Commerce Technology Strategy
what is digitalcommerce?
With current growth rates, Web access by people on the move– via laptops and smart mobile devices – is likely to exceed webaccess from desktop computers within the next four years.
Context is King:Creating a cohesive, smooth user circumstances orexperience across all traditional and digital that conditionschannels results in increased revenues and a surroundimproved customer loyalty person, place or thing. Content is of little value if it does not address the context of where you are. Cameron Moll, SXSW2007
How do WE create the next generation of digitalcommerce experiences today that allow us todeliver performance, reliability and agility?
Business to ConsumerOnline Channels + Increased Basket Size + Returning Customers
Business to BusinessComplex Business Rules + Extended Network + Compliance
THANK YOU Max Romanenko General Manager, Europe firstname.lastname@example.org +44-742-766-5415