Webtrends for SharePoint 2010 - January 19 2012 Webinar Slides
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Webtrends for SharePoint 2010 - January 19 2012 Webinar Slides

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As a key part of their Customer Experience Management (CXM), organizations around the world use Microsoft SharePoint 2010 for websites, extranets, employee collaboration, web content management, ...

As a key part of their Customer Experience Management (CXM), organizations around the world use Microsoft SharePoint 2010 for websites, extranets, employee collaboration, web content management, business intelligence and more.

Join Microsoft, Webtrends and Avanade for this free webinar to learn how you can successfully deploy, fully harness and optimize the power of SharePoint 2010.

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    Webtrends for SharePoint 2010 - January 19 2012 Webinar Slides Webtrends for SharePoint 2010 - January 19 2012 Webinar Slides Presentation Transcript

    • Optimize Your SharePoint 2010 for Internet Sites Webinar | January 19, 2012 #WTsharepoint© 2012 Webtrends, All Rights Reserved.
    • Today’s Speakers & Agenda Geoffrey Edge Worldwide Technology Lead, Digital Marketing, Microsoft » Digital Marketing on SharePoint for Internet Sites Jeff Seacrist Director of Product Marketing, Webtrends » Analytics, Testing & Targeting to Optimize Results Justin Calvo Global Digital Marketing Director, Avanade » Accelerate Your Digital Marketing Journey#WTsharepoint© 2012 Webtrends, All Rights Reserved. |2
    • Digital Marketing onGeoffrey Edge SharePoint forMicrosoft Internet Sites© 2012 Webtrends, All Rights Reserved. |3
    • marketing complexity higher demands digital agility required Dialogue and engagement new channels… always online online experiences#WTsharepoint© 2012 Webtrends, All Rights Reserved. |4
    • At the Center is your Web Site OWNED High Performance Websites are Central to your Strategy PAID EARNED Advertising, Media, Podcasts Social Media Everywhere© 2012 Webtrends, All Rights Reserved. |5
    • Businesses Need Sites that Perform BRAND X Improve Provide Increase the Increase Increase customer brand conversion traffic production service consistency rate efficiencies© 2012 Webtrends, All Rights Reserved. |6
    • Industry Analysts agree (Source: Forrester Research) CXM Graphic Source: Forrester Research Inc., The Forrester Wave: Web Content Management for Online Customer Experience, Q3 2011, July 13, 2011© 2012 Webtrends, All Rights Reserved. |7
    • How do we get there?#WTsharepoint© 2012 Webtrends, All Rights Reserved. |8
    • One Proven Platform from MicrosoftMove your company’s web experiencein the right direction. Intelligent Web Sites ------- Self- Communities Service ------- Digital Attention getting Structured data Marketing experiences integration on User ------- one open experience ------- Rich media Customer and ------- management self-service extensible Fresh content ------- ------- ------- platform Publishing Search generated Advanced workflows content analytics ------- ------- Consistent Basic analytics brand Address the Basics Innovate and Grow SharePoint for Internet Sites Scalable and Supported CXM Graphic Source: Forrester Research Inc., The Forrester Wave: Web Content Management for Online Customer Experience, Q3 2011, July 13, 2011 #WTsharepoint © 2012 Webtrends, All Rights Reserved. |9
    • One Proven Platform from MicrosoftMove your company’s web experiencein the right direction. Intelligent Web Sites ------- Self- Communities Service ------- Digital Attention getting Structured data Marketing experiences integration on User ------- one open experience ------- Rich media Customer and ------- management self-service extensible Fresh content ------- ------- ------- platform Publishing Search generated Advanced workflows content analytics ------- ------- Consistent Basic analytics brand Address the Basics Innovate and Grow SharePoint for Internet Sites Scalable and Supported CXM Graphic Source: Forrester Research Inc., The Forrester Wave: Web Content Management for Online Customer Experience, Q3 2011, July 13, 2011 #WTsharepoint © 2012 Webtrends, All Rights Reserved. | 10
    • One Proven Platform from MicrosoftMove your company’s web experiencein the right direction. Intelligent Web Sites ------- Self- Communities Service ------- Digital Attention getting Structured data Marketing experiences integration on User ------- one open experience ------- Rich media Customer and ------- management self-service extensible Fresh content ------- ------- ------- platform Publishing Search generated Advanced workflows content analytics ------- ------- Consistent Basic analytics brand Address the Basics Innovate and Grow SharePoint for Internet Sites Scalable and Supported CXM Graphic Source: Forrester Research Inc., The Forrester Wave: Web Content Management for Online Customer Experience, Q3 2011, July 13, 2011 #WTsharepoint © 2012 Webtrends, All Rights Reserved. | 11
    • One Proven Platform from MicrosoftMove your company’s web experiencein the right direction. Intelligent Web Sites ------- Self- Communities Service ------- Digital Attention getting Structured data Marketing experiences integration on User ------- one open experience ------- Rich media Customer and ------- management self-service extensible Fresh content ------- ------- ------- platform Publishing Search generated Advanced workflows content analytics ------- ------- Consistent Basic analytics brand Address the Basics Innovate and Grow SharePoint for Internet Sites Scalable and Supported CXM Graphic Source: Forrester Research Inc., The Forrester Wave: Web Content Management for Online Customer Experience, Q3 2011, July 13, 2011 #WTsharepoint © 2012 Webtrends, All Rights Reserved. | 12
    • Analytics, TestingJeff Seacrist & TargetingWebtrends © 2012 Webtrends, All Rights Reserved. to Optimize Results | 13
    • Relevance to Improve CXM Intelligent Web Sites ------- Self- Communities Service ------- Digital Attention getting Structured data Marketing experiences integration on User ------- one open experience ------- Rich media Customer and ------- management self-service extensible Fresh content ------- ------- ------- platform Publishing Search generated Advanced workflows content analytics ------- ------- Consistent Basic analytics brand Address the Basics Innovate and Grow SharePoint for Internet Sites Scalable and Supported#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 14
    • Webtrends for SharePoint 2010 "Webtrends has built an A Microsoft Preferred Solution: integrated analytics and optimization solution for our growing SharePoint community to help our • Analytics, Segmentation, Testing customers get the most & Optimization. from SharePoint 2010,“ • Quick time to value. "Many SharePoint customers worldwide are • Compatible with any SharePoint Webtrends customers. We expect that this alliance initiative. will help drive business results for SharePoint 2010 • Extensibility beyond SharePoint. customers across the globe.” • Developed by Webtrends in cooperation with Microsoft for Jared Spataro WW Director of SharePoint optimum interoperability. Product Marketing, Microsoft#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 15
    • Space Creation in Analytics 10© 2012 Webtrends, All Rights Reserved. | 16
    • Space Creation in Analytics 10© 2012 Webtrends, All Rights Reserved. | 17
    • Space Creation in Analytics 10© 2012 Webtrends, All Rights Reserved. | 18
    • Webtrends Site Collection Feature#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 19
    • SharePoint for Internet Sites Reports Webtrends Analytics » Campaigns » Commerce » Content / Page Analysis » Onsite search SharePoint-specific Reports » Web Parts » Breadcrumbs » Onsite Search by Site Custom Reports Add-on Segments & Optimize#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 20
    • Webtrends Segments for SharePoint Drag & drop segmentation exploration and creation Works with the same tag as Webtrends Analytics for SharePoint MS SQL database with published, open schema SharePoint compatible#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 21
    • Drag & Drop Segmentation Exploration#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 22
    • Drag & Drop Segmentation Exploration#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 23
    • Drag & Drop Segmentation Exploration#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 24
    • Drag & Drop Segmentation Exploration#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 25
    • Segment Creation© 2012 Webtrends, All Rights Reserved. | 26
    • Integration to Drive Action© 2012 Webtrends, All Rights Reserved. | 27
    • Profiles are Key to Personalization Attributes used for targeting content:#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 28
    • Webtrends Optimize o Designed for marketers o Rules-based personalization o Complete and flexible test o Actionable analytics and design reporting o Robust segmentation o SharePoint compatible General Testing Segment Testing Targeting Personalization ROMI ROMI ROMI ROMI© 2012 Webtrends, All Rights Reserved. | 29
    • A/B/n/Multivariate Testing How and what to test? »Test design options: A/B/n Multivariate Testing »Evaluate ideas & page elements to test »Create recipe matrix & creative assets Full Factorial Fractional Factorial#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 30
    • Identify Page Elements to Test© 2012 Webtrends, All Rights Reserved. | 31
    • Develop Test Recipe Matrix© 2012 Webtrends, All Rights Reserved. | 32
    • Case Study – eMarketer Vertical: Media/Publishing Objective: Boost Yearly Professional Newsletter Subscription 1. Refocused page to the professional value of the marketing reports Results: 2. High efficiency through funnel/form reduction (2 to 1 pages) 3. Dramatically decreased abandonment with offer and price testing Control Page MVT Winner 53% Increase in Subscriptions 1 2 3 4© 2012 Webtrends, All Rights Reserved. | 33
    • Accelerate yourJustin Calvo Digital MarketingAvanade Journey© 2012 Webtrends, All Rights Reserved. | 34
    • Where Are You At On Your Digital Journey? Intelligent Web Sites ------- Self-Service Digital Communities Marketing ------- on Attention Structured data one open getting integration User and experiences ------- experience extensible ------- Customer ------- platform Rich media self-service Fresh management ------- content ------- Advanced ------- Search analytics Publishing generated workflows content ------- ------- Consistent Address the Basics Basic analytics Innovate and Grow brand SharePoint for Internet Sites Scalable and Supported#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 35
    • 4 Keys To Accelerate Your Journey#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 36
    • 1. Set Your Standards For Success 1 URL not found 2 Slow, accessibility issues 3 “Bad search,” discoverability 4 Hard to use 5 Content is static, redundant demo© 2012 Webtrends, All Rights Reserved. | 37
    • Get a Check-Up and Stay Healthy Scan Pinpoint Impact Remedies  Strength  Flexibility  Speed  Endurance Impact TCI CGM OFM TSB  Performance PMAMCO PCE DTT SOS ECF MCP  Experience ACM SHP SPC  Compliance LIM Effort#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 38
    • 2. Unlock The Power Of Your Data#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 39
    • Use Data To Inform Personalized Experiences Leveraging a site visitor’s segment and demographic profile to provide truly unique online experiences by providing targeted content and branding themes to end users, returning behavioral analytics.#WTsharepoint 40© 2012 Webtrends, All Rights Reserved. | 40
    • Engineer Outcomes#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 41
    • 3. Pre-Integrated Platform Reigns Supreme Cost Conventional Custom- Pre-Integrated Integrated Solutions Platform • High Complexity • Low TCO • Expensive • Increased Agility • Timely • Focus on Core Capability© 2012 Webtrends, All Rights Reserved. | 42
    • Migrating Your WCM Has Never Been So Easy#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 43
    • 4. Execute! Execute! Execute! • Microsoft + Accenture • Leading SharePoint skills • Global Delivery Network • 15,000 professionals • 60 offices in 20 countries#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 44
    • Global ad agency - Co-branded extranet site provisioning made social, beautiful, and simple#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 45
    • Self Managed Extranets Deployed In Minutes Keys to Execution • Visually stunning and customizable • Social and digital media capabilities • Rapid deployment Avanade Services • Strategy and Planning • Information Architecture • Wireframes & UI Specification • HTML Prototyping • XHTML/CSS Development • SharePoint UI Integration • SharePoint Deployment#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 46
    • Gazprom – Internet + Intranet On One Platform#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 47
    • Gazprom Marketing Internet Sites Keys to Execution • Fresh new branding • Differentiated experience • Increased search ranking • Social capabilities Avanade Services • Strategy and Planning • User Profiling • Information Architecture • Wireframes & UI Specification • Brand Extension • Visual Design • XHTML/CSS Development • Search Engine Optimization • SharePoint Deployment#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 48
    • Gazprom Intranet Keys to Execution • Reuse of website phase • Simple content editing and publishing • Searchability • Engaging UI Avanade Services • Strategy and Planning • User Profiling • Information Architecture • Wireframes & UI Specification • Brand Extension • Visual Design • XHTML/CSS Development • SharePoint Deployment#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 49
    • Avanade Delivers Complete Solutions Business Intelligence CRM Mobility Internet Sites and Extranets#WTsharepoint© 2012 Webtrends, All Rights Reserved. | 50
    • Questions? Call us, let’s talk. Thank You North America: 877.932.8736 EMEA: +44 (0) 1784 415 700 more events and whitepapers webtrends.com/expertise#WTsharepoint© 2012 Webtrends, All Rights Reserved.