Webtrends and CRM Together at Last
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Webtrends and CRM Together at Last

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Adam Greco, Web Analytics Demystified

Adam Greco, Web Analytics Demystified

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  • 1. Integrating Web Analytics & CRMAdam GrecoWeb Analytics Demystified
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. +
    Website Data
    CRM Data
  • 8. +
    Website Data
    CRM Data
    =
  • 9. A Day in the Life…
  • 10. Web Analytics
    CRM
  • 11. Prospect Search = “sales force automation”
  • 12. Prospect Arrives at Our Website
    1 Unique Visitor
    1 Visit
    1 Natural Search (Google)
    1 “sales force automation”
    1 USA Visit
    1 California Visit
    1 San Francisco Visit
    1 Page View
    • 1 Home Page View
  • Prospect Views Sales Cloud Product Page
    1 Unique Visitor
    1 Visit
    1 Natural Search (Google)
    1 “sales force automation”
    1 USA Visit
    1 California Visit
    1 San Francisco Visit
    2 Page Views
    • 1 Home Page View
    • 13. 1 Sales Product View
  • Prospect Views Sales & Service Demo
    1 Unique Visitor
    1 Visit
    1 Natural Search (Google)
    1 “sales force automation”
    1 USA Visit
    1 California Visit
    1 San Francisco Visit
    1 Sales Demo View
    1 Service Demo View
    4 Page Views
    • 1 Home Page View
    • 14. 1 Sales Product View
    • 15. 2 Demo Page Views
  • 16.
  • 17. Prospect Returns Next Week - Views Pricing
    1 Unique Visitor
    2 Visits
    1 Natural Search (Google)
    1 “sales force automation”
    2 USA Visit
    2 California Visit
    2 San Francisco Visit
    1 Sales Demo View
    1 Service Demo View
    6 Page Views
    • 2 Home Page View
    • 18. 1 Sales Product View
    • 19. 2 Demo Page Views
    • 20. 1 Pricing Page View
  • Prospect Fills Out Free Trial Form
    1 Unique Visitor
    2 Visits
    1 Natural Search (Google)
    1 “sales force automation”
    2 USA Visit
    2 California Visit
    2 San Francisco Visit
    1 Sales Demo View
    1 Service Demo View
    1 Free Trial Form
    7 Page Views
    • 2 Home Page View
    • 21. 1 Sales Product View
    • 22. 2 Demo Page Views
    • 23. 1 Pricing Page View
    • 24. 1 Free Trial Page
    1 Lead
  • Should Sales Call This Lead?
    What Brought Them To Our Website?
    What Products Do They Want?
    How Qualified Are They?
    Are They Worth My Time?
  • 29. If Web Analytics Could Talk…
    Bill is interested in Sales and Service!
    Bill has already viewed our demos!
    Bill has checked out our pricing!
    Bill has been back several times!
    Bill wants to buy!!!
  • 30.
  • 31. Bill Speaks to Sales…
    1 Unique Visitor
    2 Visits
    1 Natural Search (Google)
    1 “sales force automation”
    2 USA Visit
    2 California Visit
    2 San Francisco Visit
    1 Sales Demo View
    1 Service Demo View
    1 Free Trial Form
    7 Page Views
    • 2 Home Page View
    • 32. 1 Sales Product View
    • 33. 2 Demo Page Views
    • 34. 1 Pricing Page View
    • 35. 1 Free Trial Page
    1 Lead
  • +
    +
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. So What Can You Do?
  • 49. CRM
    Web Analytics
    Show Sales what Prospects did on the website
    Intelligently re-market using web and CRM data
    Pass “website score” to help sales qualify leads
    Provide Sales Forecasting
  • 50. CRM
    Web Analytics
    Add offline success metrics to online variables
    Segment web analytics data by CRM fields
    Target web promotions using web and CRM data
  • 51. +
    Website Data
    CRM Data
  • 52. +
    Website Data
    CRM Data
    =
  • 53. Adam Greco
    Senior Partner, Web Analytics Demystified
    adam.greco@webanalyticsdemystified.com
    Insights from Web Analytics Demystifiedwww.webanalyticsdemystified.com
    Insights from Web Analytics Demystifiedwww.webanalyticsdemystified.com
  • 54. Josh HoltzmanPresident & CEOAmerican Data Company
  • 55. Real World Implementation
    Goal
    =
  • 56. Real World Implementation
    Goal
  • 57. Real World Implementation
    Goal
    +
  • 58. Business Consulting & Technology Services Firm
    About
    Partners
    Focus
  • About
  • 61. Salesforce.com Overview
    • Leading CRM & Platform
    • 62. 90,000 + Clients
    • 63. Software as a Service
    CRM Exchange for Salesforce
  • 64. What is It?
    CRM Exchange for Salesforce
  • 65. Example
    CRM Exchange for Salesforce
  • 66. Data View
    CRM Exchange for Salesforce
  • 67. CRM Exchange for Salesforce
  • 68. CRM Exchange for Salesforce
  • 69. CRM Exchange for Salesforce
  • 70. CRM Exchange for Salesforce
  • 71. Benefits
    • Single View of Consumer Behavior
    • 72. Actionable at the Consumer Level
    • 73. Drive Targeted Campaigns & Highly Effective Sales Tactics
    CRM Exchange for Salesforce
  • 74. How Do I Get it?
    At Engage:
    Visit the American Data Company booth in the Exhibit Hall
    Post Engage:
    Visit the SalesforceAppExchange for a Test Drive
    www.appexchange.com
    Contact Your Webtrends Account Executive
    CRM Exchange for Salesforce