Leveraging Analytics for Increased Relevance and Personalization

Company Profile• Founded in 1997• Motorcycle Gear, Apparel, Parts and Accessories• Street Bike, Dirt Bike, ATV, Scooter, Snowmobile• e-Commerce Pure Play• Privately Held• #197 on Internet Retailer’s top 500@webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Growth Strategy• Customer Acquisition • SEM, SEO • CSE, Marketplaces • Affiliate Networks • Display Advertising• Customer Retention / CRM • Email • Loyalty Programs • Direct Mail • Box Inserts • Social Networks@webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Target Marketing• Segmentation • Riding Styles • Gender • Geographic • Webtrends VDM• Personalization • Cart Abandons • Browse History • Search Phrases • Purchase History@webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Maximize Conversion• Experience Enhancement Features • Video, 360 and Multi-View • Ratings, Reviews and Question / Answer • Live Chat• UI/UX Optimization • Navigation and Site Search • Shopping Cart Process • Page Layout and Design• Data-Driven Merchandising • Product Affinity • Customer Behavioral Data@webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Dynamic Display Remarketing• Personalized • Visitor Session Cookie • Items Viewed• Product Affinity • Alternative • Complimentary• Cost Structures • CPM • CPC • Rev Share • View Through • Click Through@webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Key Takeaways• From simple segmentation to advanced personalization techniques, any level of increased relevance will always improve results.• Leverage customer behavioral and product affinity data to maximize conversion potential at all logical touch-points.• Challenge the Hi.P.P.O. with Data!@webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Thank You! Questions?Leveraging Analytics for IncreasedRelevance and PersonalizationErick L. BarneyVP of MarketingMotorcycle Superstoreerick@motorcycle-superstore.com@webtrends #wtengage © 2011 WEBTRENDS INC. ALL RIGHTS RESERVED.

Leveraging Analytics for Increased Relevance and Personalization

by Webtrends on Mar 16, 2011

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Leveraging Analytics for Increased Relevance and Personalization — Presentation Transcript