How Campaigns Really Work: Campaign Tracking
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Wendi Malley, LexisNexis & Ori Fishler, Edgewater Consulting...
Wendi Malley, LexisNexis & Ori Fishler, Edgewater Consulting
Ori and Wendi reveal lessons learned through years of campaign tracking, from basic methodology to attribution models and offline CMS integration. See how integrating data from multiple sources can be creative, including actionable metrics with new insights on conversions, lookup tables and smart reports.
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