Paul BarrettGlobal Director Web Intelligence<br />
About Teradata<br />Leaders in Data Warehousing Technology<br />Database<br />Data Warehouse<br />Leaders in Marketing Tec...
Consumers Are Changing the Game… <br />
We Are Just Building the Technology We Need<br />Adolescence<br />80% of Business will market with Social Media<br />93% o...
Making Social Media Smarter<br />Moving Beyond Simple Metrics to Enterprise Intelligence<br />Must-Have-i-ness<br />Social...
Making Social Media Smarter<br />Moving Beyond Simple Metrics to Enterprise INtelligence<br />Must-Have-i-ness<br />Social...
 Data Driven Decision making
 Leverage Enterprise Communications Platforms (CRM)
 Close-Loop / ROI Analytics
 Automate and Integrate </li></ul>HIGH<br />HIGH<br />Built-In Intelligence <br />LOW<br />LOW<br />Social Media Monitorin...
Imagine Smarter Social Media<br />Increased Brand Relevance<br />Improved Campaign Performance<br />Better Forecasting Acc...
IWI –Offer Overview<br />
Webtrends Framework<br />Data Collection<br />Site Testing & Optimization<br />Operational Reporting<br />Data Storage<br ...
Actions<br />Responses<br />Transforming Data to Smarter Campaigns<br />Branch<br />Call Center<br />E-commerce<br />Store...
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Data Mining for Smarter Social Media Marketing

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Paul Barrett, Teradata

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Transcript of "Data Mining for Smarter Social Media Marketing"

  1. 1. Paul BarrettGlobal Director Web Intelligence<br />
  2. 2. About Teradata<br />Leaders in Data Warehousing Technology<br />Database<br />Data Warehouse<br />Leaders in Marketing Technology<br />Multi-Channel Marketing<br />Integrated Marketing Managament<br />Marketing Resource Management<br />Its not about social, its about the Data<br />
  3. 3. Consumers Are Changing the Game… <br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. We Are Just Building the Technology We Need<br />Adolescence<br />80% of Business will market with Social Media<br />93% of CMO’s plan to use some form of Social Media for the Enterprise<br />81% of CMO plan to track Social Media ROI<br />Adulthood (Enterprise)<br />Netflix API request grew by 37X in the last 13 months.<br />71% of Tweets get No Response<br />A customer with a bad Customer Experience will Tell 10 people<br />
  8. 8.
  9. 9. Making Social Media Smarter<br />Moving Beyond Simple Metrics to Enterprise Intelligence<br />Must-Have-i-ness<br />Social PR / Marketing<br />Social CRM<br />Advertising / Targeting<br />Social Service<br />Social Network <br />Analysis<br />Social Graph<br />Social Shopping<br />HIGH<br />HIGH<br />Built-In Intelligence <br />LOW<br />LOW<br />Social Media Monitoring<br />
  10. 10. Making Social Media Smarter<br />Moving Beyond Simple Metrics to Enterprise INtelligence<br />Must-Have-i-ness<br />Social PR / Marketing<br />Social CRM<br />Advertising / Targeting<br />Social Service<br />Social Network <br />Analysis<br />Social Graph<br />Social Shopping<br />Making Social Smarter<br /><ul><li> Analyze alongside Enterprise data (BI, Data Mining,, Text Mining, Historical data)
  11. 11. Data Driven Decision making
  12. 12. Leverage Enterprise Communications Platforms (CRM)
  13. 13. Close-Loop / ROI Analytics
  14. 14. Automate and Integrate </li></ul>HIGH<br />HIGH<br />Built-In Intelligence <br />LOW<br />LOW<br />Social Media Monitoring<br />
  15. 15. Imagine Smarter Social Media<br />Increased Brand Relevance<br />Improved Campaign Performance<br />Better Forecasting Accuracy<br />Faster Reaction to Fraud, Piracy <br />Avoiding Social Media Pitfalls<br />
  16. 16. IWI –Offer Overview<br />
  17. 17. Webtrends Framework<br />Data Collection<br />Site Testing & Optimization<br />Operational Reporting<br />Data Storage<br />Aggregate Data<br />Targeting & Personalization<br />E-Mail Retargeting<br />Visitor Records<br />DATA SCHEDULER<br />Teradata EDW<br />Behavioral Segmentation<br />
  18. 18. Actions<br />Responses<br />Transforming Data to Smarter Campaigns<br />Branch<br />Call Center<br />E-commerce<br />Store<br />Sales<br />Catalog<br />BI/AnalysisTools<br />Touch Points<br />Demographics<br />WWW<br />CallCenter<br />Enterprise<br />Data<br />IntegratedOnline and OfflineData <br />Stores/ Branch<br />Customer Insight<br /> & Influence<br />Customer Interactions<br />Kiosk(POS, ATM)<br />Behavior/ Social<br />web Data <br />Mobile<br />Revenue Opportunities<br />DM/Email<br />Operational Excellence<br />Industry Data Models<br />Inclusive of <br />IWI PDM<br />SearchEngines<br />
  19. 19. Avoid Big Data Traps<br />Engineered to eliminate Business Insight Roadblocks<br />Scalability<br />Complexity<br />Speed<br />Integration<br />Enterprise Quality BI<br />Campaign, Merchandising and Customer Marketing Applications<br />
  20. 20. Smarter Social Media: Lets Get Started<br />Engage ‘Community Managers’<br />Collect & view data, set strategy<br />Drive your business :<br /> Integrate The Customer Funnel<br />
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