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Engage EMEA 2010 - Social Media Privacy

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Transcript

  • 1.
  • 2. Privacy in Social Media
    Justin Kistner, Sr. Mgr. of Social
  • 3. History repeating
  • 4. Not covering country issues
  • 5. Fundamental issues
    Collection
    Ownership
    Usage
    Reselling
  • 6. Is privacy realistic?
  • 7. Over-sharing
  • 8. What is Privacy?
    Privacy isn't just about keeping things secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick)
    The ability to control access to personal information.
  • 9. Facebook Privacy
  • 10. Graph API
  • 11. Public data
    { "id": "220439", "name": "Bret Taylor", "first_name": "Bret", "last_name": "Taylor", "link": "http://www.facebook.com/btaylor", "gender": "male", "locale": "en_US" }
  • 12. Extended permissions
  • 13. Private data
    { "id": "220439", "name": "Bret Taylor", "first_name": "Bret", "last_name": "Taylor", "link": "http://www.facebook.com/btaylor", "hometown": { "id": "108363292521622", "name": "Oakland, California" }, "location": { "id": "109650795719651", "name": "Los Gatos, California" }, "work": [ { "employer": { "id": "20531316728", "name": "Facebook" }, "position": { "id": "128221557197084", "name": "CTO" }, "start_date": "2009-08", "end_date": "0000-00" }, { "employer": { "id": "107618122602757", "name": "FriendFeed" }, "position": { "id": "115097051838153", "name": "Founder & CEO" }, "start_date": "2007-10", "end_date": "2009-08" }, { "employer": { "id": "111122355573466", "name": "Benchmark Capital" }, "position": { "id": "108219395878755", "name": "Entrepreneur in Residence" }, "start_date": "2007-06", "end_date": "2007-09" }, { "employer": { "id": "104958162837", "name": "Google" }, "position": { "id": "110433382317858", "name": "Group Product Manager" }, "start_date": "2003-03", "end_date": "2007-06" } ], "education": [ { "school": { "id": "112075895485567", "name": "Acalanes High" }, "year": { "id": "116065551754246", "name": "1998" }, "type": "High School" }, { "school": { "id": "6192688417", "name": "Stanford University" }, "year": { "id": "115277555160546", "name": "2002" }, "concentration": [ { "id": "111986405495645", "name": "Computer Science" } ], "type": "College" }, { "school": { "id": "6192688417", "name": "Stanford University" }, "degree": { "id": "113118705373612", "name": "MS" }, "year": { "id": "116452021707539", "name": "2003" }, "concentration": [ { "id": "111986405495645", "name": "Computer Science" } ], "type": "Graduate School" } ], "gender": "male", "relationship_status": "Married", "significant_other": { "name": "Karen Padham Taylor", "id": "1138911382" }, "website": "http://bret.appspot.com/", "locale": "en_US", "updated_time": "2010-10-03T23:20:50+0000" }
  • 14. 24 hour rule eliminated
  • 15. Don’t scrape the graph API
  • 16. Facebook Privacy Bullseye
    Public
    Public via Friends
    Optionally Public via Friends
    Optionally Public
    Private
    • Messages
  • Application Privacy Dashboard
  • 68. Avoidable mistakes
    Support application deauthorization
    Have a privacy policy
    Don’t pass personally identifiable information (PII) in the URL
    Don’t share data you collect with 3rd parties for their use
    Don’t ask for extended permissions if you don’t need them
  • 69. Privacy Outside of Facebook
  • 70. Twitter – Account settings
  • 71. Twitter – API access rules
    No gathering data in order to resell it to develop additional products and services
    Need user permission to send tweets on their behalf, modify their profile, or add elements to their tweets (such as hashtags)
    Disclose what you are doing with info gathered from users and/or adding location data
    Do not facilitate or encourage the publishing of private or confidential information
  • 72. YouTube – Account settings
  • 73. YouTube – Video settings
  • 74. YouTube – API access rules
    Can access user profile data and their contacts
    No storing user data beyond a session
    No sharing data with 3rd parties
    No accessing info beyond what is necessary for your app
    Cannot use collected content to personalize ads, messages, promotions, or offers
  • 75. LinkedIn – Account settings
  • 76. LinkedIn – App authorization
  • 77. LinkedIn – App authorization
  • 78. LinkedIn – API access rules
    Can access user profile data and their contacts
    No storing user data beyond a session
    No sharing data with 3rd parties
    No accessing info beyond what is necessary for your app
    Cannot use collected content to personalize ads, messages, promotions, or offers
  • 79. Handling a crisis
    Hot list of issues
    Crisis response team
    Response plan
    Sr. Communication Manager
  • 80. Questions?